How To Measure UX and Design Impact
Vitaly Friedman
Sr. UX Lead • LinkedIn Top Voice in UX
Track and visualize your design impact on business — from scratch.
Design decisions shouldn’t be guesswork. We can use reliable UX metrics to guide and shape our design work, measure its impact on business, and report design KPIs. This course helps with just that.
No fluff, no theory. Practical techniques and workflows you can use right away. You'll learn how to translate ambiguous objectives into practical goals, and how to show your value with KPI trees — for your product.
You'll learn:
How to connect business goals with UX initiatives
How to measure and show your UX impact on business
Key business and product metrics, from churn to CLTV
How to build KPI trees and UX scorecards for your company
How to prioritize with gap analysis, impact/effort curves
Real-world case studies of how B2C, B2B, enterprise companies measure success
How to shape UX strategy with key stakeholders
Actionable techniques to make a strong case for the incredible value of your UX work
The workshop includes:
🪴 Practical real-life examples and case studies
🔬 All video recordings, slides, resources, templates
🎯 You'll work on UX metrics for your product
👋 Live interactive sessions and feedback
👫 Dedicated time to answer all your questions
🏅 Well-deserved certificate for your hard work
What you’ll learn
You'll learn how to set up design KPIs, track and report them, and how to show your incredible impact on business.
How to measure UX in complex environments, B2B, Enterprise, with limited access to users
The building blocks of UX strategy vs. product strategy vs. business strategy, risk management
How teams visualize design ROI and UX impact with value mapping and value architecture
How to prioitize your UX initiatives for business OKRs, KPIs and metrics (B2C, B2B, enterprise)
Exploring leading vs. lagging indicators and business flywheels for strategic UX impact
How to tackle NPS, CLV, MRR, CPA, Churn, Activation, CSAT, failure frequency, error rates
Success and recovery rates, turn-around score, content quality score, search scoring, TARS
UX scorecards with custom metrics for adoption, retention, quality of search, content, AI,
Top tasks analysis, effective surveys, feedback scoring, SUS, SUPR-Q, UMUX-Lite.
Connecting business objectives to design initiatives through KPI trees
Using event storming and impact mapping to find critical user needs and success moments
How to prioritize the right UX initiatives and attach accurate design metrics to them
How to choose, set up, track, visualize and report UX metrics from scratch
How companies measure the value and impact of design work in real world
You'll establish a strategy to start measuring your success in your product
Learn directly from Vitaly
Vitaly Friedman
20 years of experience • Senior UX Lead @ EU Parliament • Speaker • SmashingMag
Who this course is for
Product designers and product managers who want to track their impact and align design goals with business objectives.
Design and UX Leads who want to connect their design initiatives to business outcomes and lead with data-driven insights.
UX researchers and practitioners who want to improve design maturity, articulate value and drive strategic decisions.
What's included
Live sessions
Learn directly from Vitaly Friedman in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
12 live sessions • 46 lessons
Week 1
Design Impact and UX Strategy
Business and Product Metrics
UX Project Assignment
Mar
9
⚡ Live Workshop: Design Impact
Mar
12
⚡ Live Workshop: Business and Products Metrics
Mar
13
👋 Optional: Open Hour
Week 2
UX Metrics and Design KPIs
Mar
16
⚡ Live Workshop: UX Metrics and Design KPIs
Mar
19
⚡ Live Workshop: Case Studies and Real-Life Examples
Mar
20
👋 Optional: Open Hour
Free resource
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Understanding AI Interfaces in 2025
The current state of AI interfaces, common challenges, and user expectations.
Guide AI Behavior and User Intent
Master techniques to shape AI output and help users articulate their goals through prompt engineering and templates.
Integrate AI Seamlessly into Products
Discover how to embed AI into your product smoothly.
Learn from Real AI Interfaces
See what works (and what doesn’t) by exploring real-world examples of AI interfaces.
Schedule
Live sessions
6 hrs / week
Includes choosing metrics, strategic planning, implementing measurement programs, and analyzing UX impact.
Mon, Mar 9
4:00 PM—6:30 PM (UTC)
Thu, Mar 12
4:00 PM—6:30 PM (UTC)
Fri, Mar 13
4:00 PM—5:00 PM (UTC)
UX Projects
4-6 hrs / week
Live sessions with collaborative and individual work on projects
Video lessons
4-6 hrs / week
Watching quality video recordings with examples, measurement frameworks, incl. manually written English subtitles
Testimonials
The versatility of the course truly stands out. Unlike many other resources on the subject, it’s highly applicable to B2B and enterprise software, addressing complex, non-linear workflows where traditional conversion metrics fall short.
I was particularly impressed by the depth of the material, thoughtfully packed into many hours of engaging video content. It’s an invaluable resource for anyone looking to be more intentional and systematic about user experience.
Slava Shestopalov
Design ManagerYou know how everyone keeps saying “Designers need to understand the language of the business!” — and then you are “Okay, but, how?”. Well, Vitaly is teaching you exactly how to do that! This is a very practical course, full of great examples and tips, to help you understand different business and UX metrics.
This will help you measure design success, and have a bigger impact in your company! It’s a great course for anyone who wants to go beyond pixel pushing, into a more strategic role, but doesn’t know where to start.
Stéphanie Walter
UX Researcher, StrategistIf you’re like me and mainly focus on the design side of UX, this course was the missing link for me to make my design more impactful and aligned with business goals. It made understanding metrics and KPIs so much easier with real-world examples and practical tips.
I loved that the videos break things down clearly — simple and to the point. I came away with new insights on connecting my design work to measurable outcomes, which I didn’t have before. It’s definitely worth it if you want to grow your UX skills!
Christine Vallaure
Product DesignerMetrics are hard, and Vitaly’s teaching is an in-depth shortcut delivered warmly and positively as always. He makes sense of a wide landscape of options to help you choose the right metrics that fit into your work and organization’s culture.
Nathan Curtis
Design System ConsultantThe course on measuring UX is a yet another impactful course! It reconciles UX with business objectives in a novel yet much required manner, arming anyone interested in UX as a means to drive successful business outcomes — with every good and vetted tool there is to do exactly that. For anyone interested in this topic, this course is a must-have.
Tejas Kumar
Front-End EngineerAs a developer, it’s so easy to get hyper-focused on the code itself and lose sight of the bigger picture. This friendly course provides a ton of “aha” moments that will help you make better decisions for the people using your sites.
Cassie Evans
Designer, Illustrator, Animator
Frequently asked questions
$995
USD