Workshop

Marketer to Marketing Engineer: Leave With 3 AI Marketing Agents Built in n8n

Dino Myers-Lamptey

Marketing Strategist & Agency Founder

Lee Henshaw

Marketing Entrepreneur & Author

Intimate workshop limited to 24 people

Marketer to Marketing Engineer is a three-hour workshop on how to become a marketing engineer, the person in the marketing team who can spot workflows worth automating and build the AI agents to automate them.

In America, this role is already one of the most coveted in marketing, with companies now paying annual salaries of between $150,000 and $300,000 for marketing engineers with just three years of experience.

Let us get you started on your journey to becoming a marketing engineer by showing you how to match basic marketing knowledge with systems thinking using the node-based automation platform n8n.

We'll share 3 AI marketing agents built in n8n that you can modify for your work across market diagnosis, marketing strategy and tactical execution.

This workshop is produced by In The Loop, a marketing automation consultancy based in London whose founders are working with The London School of Economics on building the first marketing department staffed entirely by agents, which Marketing Week describe as a "glimpse into the marketing department of the future."

What you’ll learn

How to spot the workflows worth automating and build the AI agents to automate them, instantly adding £10,000s of value to your team

  • Create the market research report that, if it landed on your desk on a Monday morning, would lead you to the right decision

  • Conduct secondary market research to figure out the questions you need to ask in your focus group

  • Engineer the focus group respondents, question them and feed their answers into your report

  • Learn that positioning is the second part of marketing strategy: who am I targeting, what's my position, and what are my objectives?

  • Understand the importance of the 'point of difference' and 'reason to believe' in your positioning statement

  • A compass for your marketing team, a single idea that guides your messaging across the 4P's of Product, Price, Promotion and Place

  • Knowing how to research, set and communicate price is one of the most valuable contributions you can make as a marketing engineer

  • Understanding why the Van Westendorp Price Sensitivity Meter survey asks customers four questions to determine price

  • Conducting a price survey with 200 synthetic customers to determine the optimal price to charge for your product or service

Workshop agenda

  • The Marketing Engineer Opportunity

    Why marketing engineering is emerging as one of the best-paid new roles in marketing and what actually separates it from just using AI more. A live look at what you're about to build.

  • Build Your Focus Group Agent

    Set it up, tell it about your market, and watch it generate a phantom report, run secondary research, and interview synthetic respondents.

  • Build Your Positioning Statement Agent

    Define your frame of reference, point of difference and reason to believe - then build an agent that drafts a positioning statement for your own company.

  • Build Your Price Sensitivity Agent

    Run the Van Westendorp Price Sensitivity Meter against 200 synthetic customers and get your optimal price back before the session ends.

  • Wrap-Up: Your Agents, Your Career

    All three agents are built, wired up and running. What a marketing engineer does next and how to keep building after today.

Learn directly from Dino & Lee

Dino Myers-Lamptey

Dino Myers-Lamptey

Contact

Voted Top 10 UK Media Planner last year for the sixth time in a row by Campaign

Lee Henshaw

Lee Henshaw

Contact

Spent over thirty years working at the intersection of marketing and technology

See all products from Dino Myers-Lamptey and Lee Henshaw

Who this workshop is for

  • Marketers who want to learn how to become marketing engineers

What's included

Live sessions

Learn directly from Dino Myers-Lamptey & Lee Henshaw in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Frequently asked questions

Maven for Teams

Reimbursement

Get your company to pay

Everything L&D needs: email template, receipts, and certificate of completion.

Get reimbursed

Team discount

Learn with your teammates

Save 20%+ when 2 or more teammates enroll in the same cohort.

Save 20%+ with a team

Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

Book a private cohort

£200

GBP

Sep 28
·

9:30am–12:30pm EDT

Enroll