How to Conduct a Focus Group with Synthetic Respondents

Hosted by Dino Myers-Lamptey and Lee Henshaw

65 students

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The Marketer in The Loop - AI Marketing Certification
Dino Myers-Lamptey and Lee Henshaw
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What you'll learn

Synthetic focus groups cost £20 a month

Traditional focus groups cost £5,000. AI-trained synthetic personas behave like real customers for far less.

What is Ask Rally and how does it work?

Ask Rally lets you load synthetic personas, ask questions and get individual responses and a group summary instantly.

How to load respondents and run your first question

Watch Lee load 12 synthetic CMOs into Ask Rally and see individual responses generate in real time.

Why this topic matters

A focus group used to cost £5,000 and take a month to complete. With Ask Rally, you can moderate one with 12 synthetic respondents for £20 and get a group summary in minutes. This is one of 15 AI workflows we teach on The Marketer in The Loop, the AI Marketing Certification on Maven, which our students rate 4.4/5. Join us to get your AI skills recognised and certified in 2026.

You'll learn from

Dino Myers-Lamptey

Marketing strategist

Voted a Top 10 UK Media Planner in 2025 for the sixth time in a row by Campaign, Dino is the founder of the media agency The Barbershop, which delivered full-service campaigns for ExpressVPN in 2024, building a new 'performance meets brand' model for the online privacy service for multiple markets. For Sky Media, Dino led Sky's new brand positioning, Connections Mean Everything, which they debuted at Cannes this year. Dino also sits on MG OMD's leadership advisory board and is a regular on Campaign's judging circuit.

Lee Henshaw

Marketing entrepreneur

Lee is a serial marketing entrepreneur who has launched, grown and sold two marketing agencies. He founded Way to Blue and Silence Media, selling the latter to Canopy Media. Lee taught over 1,000 founders with Dino on their Marketing for Startups Masterclass. He now runs Into-it, which transforms advertising into a loyalty channel for retailers by replacing banner ads on news websites with personalised notifications. He's also the author of the novel Queer Fish in God's Waiting Room (2008) and an Oasis biography (1996), and worked as a music journalist in the 90's for The Manchester Evening News.

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