Marketer to Marketing Engineer: Build Your First AI Marketing Agent
Dino Myers-Lamptey
Marketing Strategist
Lee Henshaw
Marketing Entrepreneur
In two hours, you'll build an agent that helps write your positioning statement
In this two-hour workshop, we'll introduce you to the role of the marketing engineer - already one of the most coveted marketing jobs in America - and teach you how to build a positioning statement agent in the node-based automation platform n8n.
Marketing engineers do two things that set them apart: spot workflows worth automating AND build the agents to automate them.
Recently, The Wall Street Journal ran a story titled The Marketing Engineers Are Here, reporting that teams without these "builder-strategeists are going to fall behind." Some US companies are now paying as much as $300,000 a year for the role.
We'll show you how a marketing engineer combines basic marketing knowledge with systems thinking as you rebuild our positioning statement agent one node at a time.
Positioning dictates what you want customers to think when they think of you. This might sound simple, but choosing how to position a product is one of the most important decisions you will make.
Our agent helps you complete a positioning statement. You'll leave the workshop with a working copy of this agent and the confidence to start building your own marketing agents.
What you’ll learn
Why positioning is such an important choice for a marketing strategist and how an agent can help you write your positioning statement
When the question is 'How do I do more with less?', automation looks like a good answer.
But automation only becomes a growth engine when you are trained to spot workflows worth automating and build the agents to automate them.
Some US companies are now paying as much as $300,000 a year for the marketing engineer role
So how do you become the person on the team who can spot a workflow worth automating and build the tools to automate it?
We'll show you how marketing engineers match basic marketing theory with systems thinking
We posit that we are not machines. We all know which parts of our jobs we profoundly value and don't want to offload.
Lee's company Into-it is building an AI marketing department in partnership with the London School of Economics
Marketing Week called it "a glimpse into the future of how marketing teams will function."
A positioning statement isn't something your customers will ever see.
Think of it as a compass for your marketing team: a single, unambiguous idea that keeps everyone aligned.
It outlines how you want your product to live in your audience's minds.
We'll use the University of Virginia structure: target, brand, category, point of difference and reason to believe.
For example: "Among snackers, Snickers is the brand of chocolate bar that satisfies hunger because it is packed with peanuts."
We'll show you how to connect your AI chatbot to n8n and rebuild Into-it's positioning statement agent one node at a time.
You'll leave with the finished agent installed in your own n8n account.
Workshop agenda
The totality of marketing
What we mean when we say marketing
More with less
Why are marketing teams expected to do more with less
Automation as a growth engine
Why you need people on the team who can spot workflows worth automating and build the agents to automate them
The role of the marketing engineer
American companies are already paying as much as $300,000 a year for this role
Basic Marketing + Systems thinking
The two skills that a marketing engineer combines
We are not machines
Why a top-down approach to automation won't work
A glimpse into the marketing department of the future
A report from Lee on Into-it's AI marketing department, which it is building in partnership with the London School of Economics
Positioning and the positioning statement explained
Choosing how to position a product is one of the most important decisions you will make
We'll rebuild Into-it's positioning statement agent together
Using any of the big AI models plugged into n8n, we'll show you how to rebuild Into-it's positioning statement agent one node at a time
Learn directly from Dino & Lee
See all products from Dino Myers-Lamptey and Lee Henshaw
Who this workshop is for
Marketers who use AI every day but haven't built an agent yet, and want to move from asking AI for help to building with it.
Marketing leaders who want their team automating strategy work, not just busywork.
Consultants and freelancers who want a repeatable positioning method they can bring to clients.
Prerequisites
An account with any of the big AI models
Claude, ChatGPT or Gemini. We'll show you how to connect it to n8n as you talk your positioning statement agent into existence.
A free n8n account
You'll build your agent in the node-based automation platform n8n. Set it up before the session and we'll show you how to do the rest.
What's included
Live sessions
Learn directly from Dino Myers-Lamptey & Lee Henshaw in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
The Positioning Statement Agent
The finished agent as a file you can install in your own n8n account.
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Frequently asked questions
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Reimbursement
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