The Marketer in The Loop - AI Marketing Certification
Dino Myers-Lamptey
Marketing Strategist & Agency Founder
Lee Henshaw
Marketing Entrepreneur & Author
This course is popular
3 people enrolled last week.
AI workflows are changing how marketing gets done
The Marketer in The Loop is an AI marketing certification designed for marketers who want to secure a new role, a pay rise or a promotion in 2026.
Let us teach you how to apply AI workflows confidently across market research, marketing strategy and tactical execution, reflecting what CMOs expect from their marketing teams in 2026.
Recent employment data, industry research and hiring behaviour all point in the same direction: people in mid- to senior-level marketing roles are expected to have a working knowledge of multiple AI workflows.
Within companies, CMOs are increasingly delegating the implementation of AI workflows to their leadership teams, expecting fluency rather than experimentation.
And industry bodies and consultancies such as WARC, McKinsey, and BCG have also noted that, in 2026, marketing teams are expected to use AI to deliver more effective and efficient campaigns with fewer people.
The Marketer in The Loop exists to meet those expectations. Our course is designed for marketers who want their AI skills recognised and certified in 2026.
What you’ll learn
How to use the AI marketing workflows that CMOs expect in 2026 across market research, marketing strategy and tactical execution
Learn prompt engineer Nicole Wan's Base44 workflow to vibe-code the MORTN scale and measure how customer-obsessed your business really is
Discover co-host Lee's Ask Rally workflow for moderating a focus group with 12 synthetic respondents, uncovering what they think and why
Learn creative technologist Matty Hall's Runway workflow to turn a synthetic response into a video, helping teams engage with the insight
Learn Nicole’s Character.ai workflow for creating an interactive segment portrait once a target segment has been chosen
Learn creative technologist James Ascroft’s Krea workflow for creating a new 3D asset to add to your set of distinctive brand assets
Learn Nicole’s prompt engineering framework for writing a positioning statement that defines how you want customers to think about you
Learn co-host Dino’s Custom GPT workflow for turning your strategic objectives into a brief that your media agencies can execute against
Learn Lee’s NotebookLM workflow for turning a chapter of his marketing book, The Manual, into a podcast, video tutorial, mind map and quiz
Learn Matty's Runway workflow for turning an image into a realistic AI-generated product video
Learn The Barbershop's Ben Swindell’s Figma and Claude workflow for creating a complete UX design for a website or application
Learn Ben's Loops workflow for testing commercial storyboards with audiences in different international markets.
Learn AI ethicist Aliai Eusebi’s framework for understanding risk, responsibility and governance when using AI across marketing work in 2026
Who this course is for
For marketers who own research, strategy and campaign delivery and are ready to take on more responsibility.
For marketers managing teams or agencies who need to apply AI with confidence across diagnosis, strategy and execution.
For senior marketers preparing for their next role, where AI fluency is now expected, not optional.
What's included
Live sessions
Learn directly from Dino Myers-Lamptey & Lee Henshaw in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
Week 1
Jan
20
AI, Customer Obsession and Market Research
Jan
22
AI and Marketing Strategy: Targeting and Positioning
Week 2
Jan
26
AI and Tactical Execution: Creating and Testing Marketing Work
Schedule
Live sessions
5 hrs
Tue, Jan 20
4:00 PM—5:30 PM (UTC)
Thu, Jan 22
4:00 PM—5:30 PM (UTC)
Mon, Jan 26
4:00 PM—5:30 PM (UTC)
Projects
1 hr
Async content
1 hr
We look forward to seeing you in class:)
Frequently asked questions
£395
GBP
2 cohorts