The Marketer in the Loop
10 Days
·Cohort-based Course
Become an AI-first marketer by enhancing your marketing plans using AskRally, ChatGPT, Character.ai, Krea, Base 44, QuickReply.ai and more.
The Marketer in the Loop
10 Days
·Cohort-based Course
Become an AI-first marketer by enhancing your marketing plans using AskRally, ChatGPT, Character.ai, Krea, Base 44, QuickReply.ai and more.
Course overview
Practical training in AI-first marketing to save you time and money
The Marketer in The Loop is a once-in-a-lifetime opportunity for you to enhance your marketing plans by learning how to use best-in-class AI products across market research, marketing strategy and marketing tactics.
We borrow our name from the AI concept of the ‘human in the loop’ — the idea that people remain essential to guiding and improving intelligent systems. In the same way, this course puts you, the marketer, back at the centre of your AI-powered marketing process.
This course is designed for anyone working in marketing, from first-time marketers to CMOs, who want to save time and money by learning from leading industry professionals about how they utilise AI in their work. The syllabus includes eight hours of live classes over two weeks, links to helpful articles, podcasts and videos alongside detailed video guides on how to use AskRally, ChatGPT, Character.ai, Krea, Base 44 and QuickReply.ai in your work.
Your co-hosts on The Marketer in The Loop are Dino Myers Lamptey and Lee Henshaw. Dino is the founder of the marketing agency The Barber Shop and Lee is the founder of the UK software startup Into-it. They are joined by prompt engineer Nicole Wan and moderator Krita Barbhaya.
The course is split into three parts: diagnosis, strategy and tactics.
Diagnosis is about understanding the market for your product or service through market research and segmentation. Let us teach you how to run synthetic focus groups and surveys using AskRally and segment your data using ChatGPT.
Marketing strategy is all about choosing which segments to target, how to position your product or service with them and deciding on your objectives. We'll teach you how to bring your segments to life using Character.ai and create distinctive assets with Krea.
You make tactical decisions around the famous four P's of marketing: Product, Price, Promotion and Place. Here we'll teach you how to automate customer service using QuickReply.ai and build your own Van Westendorp Price Sensitivity Meter using Base 44.
The future of marketing isn’t about humans versus machines; it’s about marketers in the loop, leading the change.
Who is this course for
01
For Marketing Managers who want to save time and deliver better campaigns using practical AI tools with confidence and creativity.
02
For Marketing Directors looking to scale AI pilots into workflows that cut costs, prove ROI and create a clear strategic advantage.
03
For Chief Marketing Officers who want to lead AI adoption, guide teams with clarity and authority and show measurable business impact.
What you’ll get out of this course
Apply frameworks through real-world demos and case studies
Learn through hands-on demonstrations and live examples that show how to apply AI-first marketing frameworks immediately in your work. Each session translates theory into practice, helping you act with confidence the very next day.
Replace months of trial and error with proven AI methods
Save months of experimentation by mastering tested AI-supported workflows in just eight hours. You will learn tools and techniques already validated by experienced marketers to fast-track your results and eliminate guesswork.
Learn directly from marketing veterans using AI in practice
Gain insights from industry leaders who are applying AI-first tools every day in startups and agencies. You will see how they integrate technology into strategy, creativity and execution for measurable marketing impact.
Build a network of peers solving the same marketing challenges
Join a collaborative cohort of professionals who share your ambitions and obstacles. You will exchange ideas, get feedback on projects and form lasting connections with marketers exploring AI adoption together.
Gain confidence as your team’s go-to AI marketer
Leave with the skills and confidence to apply AI-first tools where they matter most. You will stand out in your team as the marketer who blends creativity with technology to deliver faster, smarter campaigns.
What’s included
Live sessions
Learn directly from Dino Myers-Lamptey & Lee Henshaw in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
4 live sessions • 9 lessons
Week 1
Nov
17
Market Diagnosis
Customer Obsession
Market Research
Segmentation
Nov
19
Marketing Strategy
Week 2
Nov
24
Marketing Tactics (Part 1)
Nov
26
Marketing Tactics (Part 2)
Meet your instructors
Dino Myers-Lamptey
Founder, The Barber Shop
Dino Myers-Lamptey is the founder of the marketing consultancy The Barber Shop. A leader in conscious advertising, Dino sits on multiple industry boards and has been named a Top 10 Media Planner by Campaign for six consecutive years.
Join an upcoming cohort
The Marketer in the Loop
Cohort 1
£395
Dates
Payment Deadline
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
Join an upcoming cohort
The Marketer in the Loop
Cohort 1
£395
Dates
Payment Deadline