Free Lesson

Conduct your first synthetic focus group in Claude

Hosted by Dino Myers-Lamptey and Lee Henshaw

51 students

In this video

What you'll learn

How to get insights from a synthetic focus group with Claude

We'll show you how to conduct your first synthetic focus group in Claude, a new way to get insights from a market

How to avoid the artificial average trap with synthetics

Prevent Claude from falling into the trap of creating educated, liberal, agreeable and vaguely metropolitan synthetics

The seven steps of our Focus Group Skill

We're going to give you a Claude Skill to keep that you can use to engineer all your focus group respondents

Why this topic matters

In thirty minutes, you'll conduct your first synthetic focus group in Claude. We'll share our Focus Group Skill with you and you'll use it to build and interview eight synthetic UK consumers who hold a supermarket loyalty card but don't actively use it. By the end of the workshop, you'll be able to use our Skill to conduct your own focus groups and bring new insights into your organisation.

You'll learn from

Dino Myers-Lamptey

Marketing strategist

Voted a Top 10 UK Media Planner last year for the sixth time in a row by Campaign, Dino is the founder of the marketing agency The Barbershop. He is also a Marketing Society Board Member and Fellow and Brixton Finishing School Trustee. Dino judges the BD100 and the IPA's Excellence Diploma in Brands. He is also a Jury President of the London International Awards.

Lee Henshaw

Marketing entrepreneur

Lee is a marketing entrepreneur and author. He has spent over thirty years working at the intersection of marketing and technology. Today he runs the marketing technology startup Into-it, which transforms advertising into a loyalty channel for retailers. Having taught over a 1,000 founders with Dino on their Marketing for Startups Masterclass, Lee's latest book, The Manual, is an introduction to basic marketing theory.

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