How to Use an AI Interviewer to Conduct Market Research

Hosted by Dino Myers-Lamptey and Lee Henshaw

Mon, Apr 13, 2026

3:00 PM UTC (30 minutes)

Virtual (Zoom)

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The Marketer in The Loop - AI Marketing Certification
Dino Myers-Lamptey and Lee Henshaw
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What you'll learn

How to build a voice agent for market research using VAPI

Dino shows you how to set up an AI-powered voice agent that calls customers and collects insights automatically

How to customise your agent's identity, voice and script

Choose from hundreds of voices, write a system prompt and tailor your agent to sound natural and on-brand

How to test and publish your voice agent live

Watch Dino test a working agent built for The Barbershop, then learn how to assign it real phone numbers

Why this topic matters

AI voice agents can conduct research calls with customers at scale, without human interviewers. The voice technology is good enough to sound natural, the AI is powerful enough to ask intelligent follow-up questions and platforms like VAPI make it straightforward to build and deploy. For marketers, this means primary research that once took weeks and a significant budget can now happen in hours.

You'll learn from

Dino Myers-Lamptey

Marketing strategist

Voted a Top 10 UK Media Planner in 2025 for the sixth time in a row by Campaign, Dino is the founder of the media agency The Barbershop, which delivered full-service campaigns for ExpressVPN in 2024, building a new 'performance meets brand' model for the online privacy service for multiple markets. For Sky Media, Dino led Sky's new brand positioning, Connections Mean Everything, which they debuted at Cannes this year. Dino also sits on MG OMD's leadership advisory board and is a regular on Campaign's judging circuit.

Lee Henshaw

Marketing entrepreneur

Lee is a serial marketing entrepreneur who has launched, grown and sold two marketing agencies. He founded Way to Blue and Silence Media, selling the latter to Canopy Media. Lee taught over 1,000 founders, alongside Dino, in their Marketing for Startups Masterclass. He now runs Into-it, which transforms advertising into a loyalty channel for retailers by replacing banner ads on news websites with notifications. He's also the author of the novel Queer Fish in God's Waiting Room (2008) and an Oasis biography (1996), and worked as a music journalist in the 90s for The Manchester Evening News.

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