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Learn a clear process for discovering, defining, and delivering impactful product stories.

Q2 Product Storytelling Cohort

Head of Storytelling @ Ingrid & OWOW

adidas

Babbel

ASICS

ARION

Elliott Rayner

Head of Storytelling @ OWOW.
Founder of productstorytelling.io

Q1 Product Storytelling Cohort

The best products rarely win. The best product stories almost always do.True product marketing isn’t just about features or funnels — it’s about creating value and delivering that value to a market that truly cares.To do that, you need more than strategy. You need story.This cohort is based on the book The Story Engine and built around The Product Narrative Canvas — a framework designed to help you discover, define, and deliver effective product stories that connect emotionally and convert commercially.In this cohort, we go beyond theory to master the science of storytelling — exploring how the right narrative can turn prospects into customers and customers into advocates. You’ll learn how to break down the complex into simple, make the ordinary sound extraordinary, and build trust and empathy that move audiences to act.Across a series of sessions, we’ll dig into the science of storytelling and the psychology behind persuasion, breaking down how great stories simplify complexity, make the ordinary sound extraordinary, and build trust that turns audiences into advocates with product stories that are impossible to ignore.

“Without narrative, even great products get lost in the noise”

How to Discover your Product Narrative

How to Define your Product Narrative

How to Delivery your Product Narrative.

Marketing teams looking to build stories to maximise their GTM campaigns.

Product teams looking to to embed great stories into their products and features.

Growth teams looking to create stories that cut through the market noise.

I'll assess your resume for the "golden thread" that makes you stand out and help you redesign your job search so employers choose you.

Author, Global Product Executive

Apple

T-Mobile

Best Buy

Warner Bros. Discovery

University of Washington

Leslie Grandy

Author & global, first-to-market product exec; ex-Apple, ex-Amazon; ex-T-Mobile

Cohort 1

Most résumés are technically correct and strategically weak. They list responsibilities, tools, and accomplishments, yet they do not make it obvious why a hiring manager should choose one candidate over another with similar credentials. In competitive hiring situations, the decision is rarely about who has done the job before. It is about who appears most likely to create value. People fail because that signal isn’t clear.At the same time, many searches drift. You try too hard to make yourself appear like the perfect fit. You optimize for the wrong things, chasing roles that don’t fit your strengths, or sending confusing signals in your résumé. Months pass and nothing converts.This course tackles both risks in a systematic way to give you the scaffolding to communicate your value proposition and build a robust plan. You'll clarify the throughline that makes your experience coherent and distinctive. And then stress-test your job search strategy to spot early signs of misalignment and adjust before opportunities are missed. 👉🏻 You will receive a personal assessment of your resume's throughline for taking this class.

A Clear Narrative Thread and An Intentional Strategy Determine Who Gets Hired 

Analyze the Pattern of Value Across Your Career

Apply Narrative Coherence to Resume Content

Synthesize a Clear Career Throughline

Evaluate Job Search Vulnerabilities Before They Stall Progress

Design Strategic Counter-Moves to Reduce Risk

Job seekers who are between roles or recently laid off and want to convert applications to offers.

Mid-career professionals pivoting roles or industries who want to make their value obvious to potential employers.

High performers seeking better-fit roles who want to refine their story, attract aligned opportunities, and avoid wasted search time.

Master executive presence, AI communication systems, and high-stakes influence. Command rooms, represent your company, scale your voice.

CPTO, Executive Coach, Speaker

Okta

Atlassian

Block

FullStory

Elena Luneva

CPO, Executive Coach, Speaker, 4000+ leaders taught.

Magic

Articulate

Today's executives are operators and the public face of their company. When a CEO's social media presence outperforms traditional marketing (Sam Altman's 4M+ followers generate more reach than most campaigns), personal visibility is required.Recent VP+ job descriptions demand it: "Act as a thought leader and external representative". Executives who shape those conversations internally, at conferences, with investors, across media define categories and lead companies.What You'll BuildExternal influence: Command industry events, investor meetings, and media opportunities.Internal momentum: Get initiatives funded. Shape decisions. Move the organization.Thought leadership: Scale your voice and your team with AI-powered systems.The Bottom LineVisibility and influence are requirements for leaders founders, and solopreneurs. This lab gives you frameworks and AI tools to overcome what's stopping you and represent consistently.Why ElenaElena Luneva has won the rooms that matter. She trains executives at Amazon, Apple, Meta, pharmaceutical companies, and government organizations on presence, speaking, and AI communication, combining experience with frameworks you'll deploy immediately

Represent your company externally and influence business decisions internally.

Command Any Room with Executive Presence

Leverage AI to Build Communication Systems

Represent Your Company Externally

Influence Under Pressure

Build a Repeatable AI Powered System for Your Team

For CEOs, C-Suite, Chiefs of Staff, VPs, or senior leaders shaping strategy and representing their company internally and externally.

Executive or Senior Role

Bring a real board meeting, investor update, conference, or customer presentation to apply tools and practice in context.

Upcoming High-Stakes Engagement

Come ready to record short talks, roleplay scenarios, and use AI tools to sharpen your presence through hands-on exercises.

Willingness to Practice Live

For CEOs and C-Suite leaders who must represent their company to boards, investors, media, and markets with confidence and clarity.

For Chiefs of Staff and Communication Strategists who shape executive messaging and align leaders across high-stakes decisions

CROs, CMOs, and sales leaders who represent the company with customers, partners, press, and on stage as credible thought leaders

"The most powerful person in the world is a Storyteller," ~Steve Jobs. Stories connect. Data informs. Combine them, and you're unstoppable.

Data Leader Microsoft, PayPal | Author 

Microsoft

PayPal

UCLA

Harvard University Belfer center

Gulrez Khan 

Award-Winning Author| Data Science Leader (Ex-Microsoft, PayPal)

Cohort 9

Cohort 11

"The most powerful person in the world is a Storyteller," said Steve Jobs. Stories connect... Data informs.... (Combine them) and you're unstoppable..!! Join Gulrez for an exciting online event where we will dive into the world of data storytelling. Learn how to transform raw data into compelling narratives that captivate your audience. 1) Struggling to make your research or insights resonate? 2) You know what the numbers say but not how to say it clearly? 3) Struggling to connect with non-technical audiences? Register today and share with your network............................................................................................................<hr>(Recent experience from a student):💭 “Your storytelling is so good! I usually struggle to stay focused on calls, but I didn’t check any other tab or my phone during your session. Absolutely gripping.”...........................................................................................................👉🏼 100% tuition-back guarantee. I’m that confident this class will transform you.

Learn the art of telling stories with Data leveraging AI

Learn how to tell Powerful Stories (even if public speaking isn’t your thing).

Use Visual cues to guide attention and reduce cognitive load on the audience.

Explore how to use AI tools to brainstorm, draft, and refine your data stories.

(The Unusuals) Learn how to move the audience with non-traditional visuals.

Build the skill to evaluate your own data stories & improve them with feedback.

Data Scientists, Analysts, Product Managers and Engineers who want to increase their influence by communicating data more efficiently.

Decision-makers who want to lead with data, sharpen their analytical thinking, and inspire action through storytelling.

Professionals transitioning into the data space, seeking to build confidence in telling compelling stories with data.

Bad story kills great analysis. Every single time!

Data Leader Microsoft, PayPal | Author

Geico

Gulrez Khan

Data Science Leader Microsoft, PayPal | Award-Winning Author

You are not bad at your job. You're probably one of the most rigorous people on your team. You check your numbers twice. You know when data is being misread in a meeting — and it quietly drives you crazy.But here's what nobody tells you when you start a career in data:Being right is not enough.At some point you watched a decision get made on gut feel while your analysis sat in a deck nobody opened. You've presented findings that were met with "interesting" — and then nothing. No action. No change.That silence is not a data problem. It's a story problem.The people who move organizations forward aren't always the most technically skilled. They're the ones who can take a complex finding and make a room full of non-technical people feel the urgency of it.That skill has a name: data storytelling. And almost nobody teaches it seriously.Most storytelling courses teach you to speak more confidently. Most data courses teach you another tool. This workshop sits in the gap between them — where your actual influence lives.Not because your analysis wasn't good enough. Because it deserves to be heard.

Product Managers and Strategists who regularly present data to executives and need their data to tell a story than just report a status.

Mid-career Analysts and Data Scientists who know their tools well but keep hitting a ceiling when it comes to influencing stakeholders

Anyone who has ever watched someone with weaker analysis get more traction just because they communicated better and decided that stops now.

Go from a designer who presents work to a strategic partner who influences what gets built.

Medium.com's Top Design Writer.

Kai Wong

Medium's Top Design Writer| 13 Years Designing in Low Maturity Organizations

March Cohort

May Cohort

Most designers do great work. But when they present it, they say "reduced cognitive load" and executives hear "nice to have." They say "user friction" and leadership hears "fix it later."They leave the room. Nothing changes.This isn't a design problem. It's a translation problem. And it's the reason strong designers get overlooked, passed over for promotion, and stuck waiting for buy-in that never comes."Selling and advocating for design is 50 to 60% of a designer's job." — Senior Product Designer, ex-Amazon"You have to translate usability findings into how it's driving your business KPIs." — Design Leader, MastercardData-Informed Design gives you the frameworks to connect your design decisions to the business outcomes leadership actually tracks. Built from 29 interviews with design leaders at Target, Ford, Mastercard, Meta, and Amazon, and 13+ years presenting design work in low-UX-maturity environments, every framework gets applied to a real project you're already working on.4 live 90-minute sessions, every Wednesday for 4 weeks. One framework per session. Something you can use immediately every week.By the end, you'll know exactly what to say to get your work acted on.

Great design Doesn't Speak for Itself. Learn to Speak for It.

Connect your design work to business outcomes

Build the business case for your design work, even without perfect data 

Turn research findings into decisions, not just data

Make recommendations leadership can't ignore

Present to any stakeholder in their language

Walk into any presentation with a narrative that drives decisions

Designers who want to use data to bypass office politics and prove their value immediately

Designers tired of watching 'strategic' roles like PMs get promoted while their insights are ignored

Designers in low-UX maturity environments where relationship-building isn't enough

Land your message with power and clarity, every time. Master the system I used to secure 9-digit budgets & close Fortune 50 deals at Google.

Founder | Product Leader @ Google, Meta

Google

Amazon

Roshan Gupta

Product Leader (ex-Google, Meta, Yahoo, Startups) | Founder, AmplifyPM

Cohort 5

Cohort 6

(My Early Bird 33% Offer Expires April 20th: Use code "EARLYBIRD" 🔥) Influence is THE #1 skill for Product Managers.AI can generate content. Lots of it.But content alone doesn't win buy-in. It doesn't move hearts or change minds.You need persuasion. A message that's clear, resonant, and impossible to ignore.Without it…That critical budget you need? Out of reach. The headcount you're pushing for? Denied. The dependency you need prioritized? Not happening. The promotion you deserve? Maybe next year.Without the power to persuade, you're stuck on the sidelines. Meanwhile – others who can rally teams, secure resources, and inspire action move forward. I get it. Convincing people to take action can be frustrating.You have a vision. You have a strategy. You have a plan. You have all the things. But leadership hesitates. Stakeholders are indecisive.I've been in your shoes. I've struggled to gain traction. But I found a system that helped me break through the noise – one that took me from leading a team of 5 to leading a 300+ org at Google, and helped me secure 9-digit budgets and close Fortune 50 partnerships.And now, I'm going to teach you my system.

Master the system I used to secure 9-digit budgets & Fortune 50 deals at Google.

Craft persuasive stories with a clear, repeatable system

Make your message irresistible to your audience

Drive decisions and action with the strength of your message

Own the room and present with calm authority

Build a career-defining reputation as an influential storyteller

100% RISK-FREE GUARANTEE + BONUS

Mid-level to Senior-level Product Managers looking to ascend to leadership roles.

Product Leaders looking to hone their skill and coach their teams to be more influential.

Ambitious early-career PMs aiming for rapid career growth.

By the end of Build Your Show, you will have the clarity, tools, and systems to confidently launch and grow a professional podcast.

Podcasting Coach and Creative Strategist

Dan Gilman

Dan Gilman, a media professional and podcast creator with decades of experience

Launch and grow a professional podcast using AI tools, strong storytelling, and smart workflow.

Cohort 2

I grew up around shows. Not as a strategy and not as a trend.My mother introduced me to radio and television when I was a little kid. Studios, microphones, interviews, storytelling, and live conversations were part of my everyday life long before podcasting was mainstream or AI entered the picture. I fell in love early with the power of a show and how a single voice could reach people it may never meet.Over the years, I have produced, designed, hosted, and built shows across radio, podcasting, television, and digital media. I have worked behind the scenes, on mic, and inside the systems that make shows work.Here is what matters most. Everything you are struggling with right now, I have already gone through. The confusion, the overwhelm, and the pressure to sound professional before you feel ready.You do not have to go through that.Build Your Show is the step by step system I wish I had when I started. It walks you from idea to launch using AI to save time and create clarity.This course exists because your voice matters and it deserves structure, support, and confidence.

Where Human Creativity Meets AI to Build a Professional Podcast That Stands Out

Launch a professional podcast with AI powered tools and a full growth system.

Professionals, coaches, or creators who’ve said “I want to start a podcast, but I don’t know where to begin.”

Entrepreneurs who want a podcast to attract leads, clients, and authority.

Creators who are tired of guessing and want a proven launch path with expert support.

AI Fundamentals

Apply AI in your role

Career Development

AI Fundamentals

Career development

Craft

AI Fundamentals

Career development

Craft

AI Fundamentals

Career development

Craft

AI Fundamentals

Craft

AI Fundamentals

Leadership fundamentals

AI Fundamentals

Leadership fundamentals

By Role

Storytelling

Cohort-based courses

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