Narrative Change

4.7

(25 ratings)

·

2 Weeks

·

Cohort-based Course

Learn the 1-slide narrative method. For anyone that needs to convey complex change.

Course overview

Fastest, Easiest Way to Reframe the Conversation

Course Outcomes:

Discover a unique method to "change the narrative" and positions you as a forward-thinking authority

Learn our Contrast Frame technique to make the complex simple and conquer objections

Apply this method for instant ROI to one of your pivotal projects or any high-stake presentation

Create buy-in and shared understanding even from cynics, critics, or anyone challenging your POV

Get taken seriously and stop wasting hours going in circles worried about getting rejected

Leave with a career-accelerating method that alleviates analysis paralysis and org stuckness


Why Narrative?

Storytelling is one of the top skills that senior execs want to see on their team

It’s what you need if you’re trying to get buy-in, investment, or shared action on anything

Today, selling change has never been harder because everyone is burnt out and overwhelmed

Too often, we try to rationalize the business case yet compromise the message delivery

To storytell effectively is the #1 competency required to advance to a C-suite, VP, or Director role


Format

Two interactive zoom sessions, including a Part 2 Action Clinic with lots of live coaching

Go beyond theory to direct application with interactive breakouts and peer to peer feedback

ChatGPT Swipe File - with prompts and directions to get AI to do 70% of the heavy lifting

Learn from case study breakdowns - with e.g. from data science, product growth, social change

Laser coaching hot seats with mentorship from Michael and your other participants

Access the recording, workbook, & templates to develop confidence in your Narrative Intelligence ™

After-Party Hangout - “unofficial” extended Q&A; nobody is allowed to leave feeling stuck 🙌


Your Peers

Join executives, product managers, design leads, marketers, data scientists, people ops, and other disciplines. Plus change-makers, coaches, and consultants from 17 countries. Leaders from companies including Asana, Google, Meta, Autodesk, Mozilla, Cruise, Genentech, Chan Zuckerberg Initiative, Microsoft, Moody's, Zillow, Uber have taken our recent courses and found them to be a career difference-maker.

Who is this course for

01

Product Builders

who want to level-up their career and need to create alignment amidst the thrash of organizational change and chaos.

02

Systems Thinkers

who need to drive change yet are frustrated by the out-dated methods of change management & politics of transformation.

03

Coaches & Consultants

who want to differentiate their services by being the trusted Obi-Wan who can help navigate through opposing forces.

What you’ll get out of this course

Craft a 1-Slide Narrative that Gets You Instant Buy-in & Credibility 🏔️
  • Grab people's attention, reframe the conversation in a way that's difficult to reject or dismiss
  • Create immediate clarity, alignment and understanding from key cross-functional stakeholders
Stop Focusing on What's Wrong and Reframe What's Possible 🪄
  • This 2-part series will teach you the most overlooked skill for change management and business transformation
  • While most change focuses on what's broken and needs to be fixed, you'll learn to create faith in the future
Leverage the Science of Story To Work in Your Favor 🧠
  • Overcome cortisol "fight, flight, freeze" by activating dopamine and oxytocin in how people respond to your message
  • Get introduced to the neuro-biology of change to bypass fear, defensiveness, and opposition
Learn by Doing - If You Prefer to Stand on the Sideline, Don't This Cohort ⚒️
  • Instant traction: you'll apply the framework directly to a project that gets you immediate ROI
  • Get honest peer to peer feedback as you prototype and refine your framing. We’re not just learning together, we’re shipping together
Be the Change You Want To See In The World 🌊
  • Differentiate yourself from 95% of your peers with an innovative storytelling method that builds bridges in our divided times
  • Become someone that people admire, listen to, and recognize for your positive outlook and motivating message

Course syllabus

2 live sessions • 2 modules • 2 lessons • 1 project
Expand all modules
  • Week 1

    Feb 6—Feb 11

    Events

    • Feb

      6

      Session 1

      Tue, Feb 6, 9:00 PM - 12:00 AM UTC

    Modules

    • Core Framework

  • Week 2

    Feb 12—Feb 14

    Events

    • Feb

      13

      Session 2

      Tue, Feb 13, 9:00 PM - 12:00 AM UTC

    Modules

    • Action Clinic

4.7

(25 ratings)

What students are saying

Nerdy 🤓 Explainer Video + Testimonials

Recorded in 2017 at Cooper Design, this is an earlier version of our signature SFB Narrative Method

What people are saying

        Narrative Change's prompts/workbooks was very helpful. As was the feedback from others.
Anne Goodrich

Anne Goodrich

Senior Director, Product Marketing at Mozilla
        Great training to go back to the basics of persuasive storytelling.
Raymonde Charles

Raymonde Charles

VP of Communications at Chan Zuckerberg Initiative
        Quick insightful journey to tuning up my approach to change navigation. It was great looking forward to what’s coming. Freshened my approach to inviting people into a regenerative future. The contrast frame is a powerful discipline. Love the case studies.
Cynthia Scott

Cynthia Scott

Founder at ChangeworksLabs
        A powerful, relevant skill that is relatively easy to learn, practice and apply! Appreciate the workbook as well as the diverse group of humanistic participants. A safe place to share, test and improve transformation stories with fine humans from across the globe.
Molly Pickett

Molly Pickett

Head of People Development at Asana
        I gained very succinct yet powerful insights to help build resonance with my audience when working on change initiatives.
Brian Kling

Brian Kling

Associate Director at Align Technology
        It will help identify common mistakes you may not be aware of, and you will learn to avoid them. Especially great for Agile coaches and Scrum masters. Good breakout facilitation.
Dan Mezick

Dan Mezick

Founder at Open Leadership Network
        It was a great starting point on how to build a more effective narrative approach. The Contrast Narrative method really “forces” you to mold your thoughts in a proper framework that increases effectiveness in communicating.
Cinzia Amadio

Cinzia Amadio

SVP of Global Marketing at Silver Sea Cruises
        New perspective on how you can frame change, and create buy-in / commitment through narrative. Right/wrong breakout was fun icebreaker. A new way to enroll others in change through story.
Brett Gajda

Brett Gajda

Facilitator, Pitch Coach, Trainer, Speaker, Podcast Host
        Great learning cohort, immediate actionable concepts. I shared this with a friend already as a way to be strategic about creating a narrative aligned with the energy/power, in the room. I told her she needs to do this.
Val Brown

Val Brown

Emmy-Award Winning Producer | Executive Coach | Strategic Communications | Story Development
        Absolutely worth doing! So many actionable insights. I have reframed how I’m approaching the next 3 to 5 years of AI-driven higher education and feel much more confident.
Siobhan O’Flynn

Siobhan O’Flynn

Assistant Professor at University of Toronto
        Michael emphasized the importance of understanding the narrative people hold and the one they aspire to. I've learned to harness the power of narrative structure and mindset shifts, even with influential clients. I'll carry this insight into all my coaching endeavors, as I believe in unlocking the potential in everyone. Thank you.
Marshall Davis Jones

Marshall Davis Jones

Founder and CEO at MindBodySpeak
        I am a trainer, and seeing Michael's sensitivity and skill in adapting the learning process to the present moment and the needs of the class with care, so that everyone gets the most out of the experience, is heartwarming and delivers value and quality. Case studies and personal projects with specific coaching, little custom pearls for everyone.
Gianluca Ravanelli

Gianluca Ravanelli

Creative Thinker and Educator

Meet your facilitators

Michael Margolis

Michael Margolis

CEO and founder, Storied

Michael Margolis is the founder of Storied; a narrative transformation company. Michael is a narrative teacher and tech philosopher. He leads the world's first learning platform for Narrative Intelligence ™ with courses, coaching, and community for people leading change and transformation.


With a specialty in disruption, he's advised 300+ organizations including Autodesk, Google, Meta, NASA, Uber, and Zillow on some of their most ambitious initiatives. Since 2016, Michael has worked with 15 product teams at Meta, including Groups, Newsfeed, Monetization, Messenger Kids, Social Impact, and Global Business Group. He also has served as faculty for Google UX’s Leadership Development Program and worked closely with the growth and data science orgs at Shopify.


His latest book, Story 10x: Turn the Impossible Into the Inevitable, is available in bookstores, on Kindle, and Audible. Michael is left-handed, color-blind, and eats more chocolate than the average human.

Jodi Bepler

Jodi Bepler

VP of Community

Jodi Bepler is the VP of Community at Storied, a narrative transformation company. As a narrative and operational expert with over 18 years of experience working closely with CEOs, shaping corporate strategy, running business operations, and setting org-wide KPIs and OKRs. As head of community at Storied, she leads the sales/marketing/user experience teams at Storied, a company that helps organizations and leaders craft and communicate their stories to inspire action and change.


Her core competencies include project planning, sales, and client relations, which she has honed through a variety of engagements for clients such as AT&T, Facebook, Google, Verizon, Bloomberg, Hulu, Amex, SAP, and many others. She is passionate about creating meaning and value for employees and customers, and is have a certified Creating Meaning for Employees from Alison. Her mission is to empower businesses to achieve peak performance and impact through the power of storytelling.

A pattern of wavy dots
Join an upcoming cohort

Narrative Change

Cohort 003

$500 USD

Dates

Feb 6—14, 2024

Payment Deadline

Feb 5, 2024

|

Bulk purchases

Course schedule

3-4 hours per week
  • Tuesdays

    1pm - 4pm PT / 4pm - 7pm ET

    • Meet twice for 3 hours via Zoom
    • Lots of peer to peer feedback
    • Includes an optional weekly After Party
    • With unlimited Q&A and laser coaching
  • December 5-12

    2-week sprint

    • Tuesday, December 5, 2023
    • Tuesday, December 12, 2023
  • Weekly Assignments

    1 to 2 hours per week

    • Select readings from our book: Story 10x
    • ChatGPT AI Prompts to scale your thinking
    • Exercises applied to your pivotal project
    • Accountability to ship your work


Fancy Intro Video / Story 10x Book Launch 🚀

Recorded in February 2020 at NASDAQ Center in San Francisco, CA
A pattern of wavy dots

"The stories we tell literally make the world. If you want to change the world, you need to change your story. This truth applies both to individuals and institutions." - Michael Margolis

Free resource

Words are the New Code

This is a recording of a keynote that Michael delivered at Microsoft's PM Con 2023. With an audience of 3,000 product managers. It generated a 99% CSAT score, 600+ testimonials. It introduces our thesis for why Narrative Intelligence™ is your greatest superpower in an AI-driven future.

Get this free resource

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

High-touch, peer to peer, learn by doing

Interactive and project-based

You’ll be interacting with others through breakout rooms and smart feedback

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

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What happens if I can’t make a live session?
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What is different about this?
A pattern of wavy dots
Join an upcoming cohort

Narrative Change

Cohort 003

$500 USD

Dates

Feb 6—14, 2024

Payment Deadline

Feb 5, 2024

|

Bulk purchases

$500 USD

4.7

(25)

·

2 Weeks