Course overview
Fastest, Easiest Way to Reframe the Conversation
Course Outcomes:
Discover a unique method to "change the narrative" and positions you as a forward-thinking authority
Learn our Contrast Frame technique to make the complex simple and conquer objections
Apply this method for instant ROI to one of your pivotal projects or any high-stake presentation
Create buy-in and shared understanding even from cynics, critics, or anyone challenging your POV
Get taken seriously and stop wasting hours going in circles worried about getting rejected
Leave with a career-accelerating method that alleviates analysis paralysis and org stuckness
Why Narrative?
Storytelling is one of the top skills that senior execs want to see on their team
It’s what you need if you’re trying to get buy-in, investment, or shared action on anything
Today, selling change has never been harder because everyone is burnt out and overwhelmed
Too often, we try to rationalize the business case yet compromise the message delivery
To storytell effectively is the #1 competency required to advance to a C-suite, VP, or Director role
Format
Two interactive zoom sessions, including a Part 2 Action Clinic with lots of live coaching
Go beyond theory to direct application with interactive breakouts and peer to peer feedback
ChatGPT Swipe File - with prompts and directions to get AI to do 70% of the heavy lifting
Learn from case study breakdowns - with e.g. from data science, product growth, social change
Laser coaching hot seats with mentorship from Michael and your other participants
Access the recording, workbook, & templates to develop confidence in your Narrative Intelligence ™
After-Party Hangout - “unofficial” extended Q&A; nobody is allowed to leave feeling stuck 🙌
Your Peers
Join executives, product managers, design leads, marketers, data scientists, people ops, and other disciplines. Plus change-makers, coaches, and consultants from 17 countries. Leaders from companies including Asana, Google, Meta, Autodesk, Mozilla, Cruise, Genentech, Chan Zuckerberg Initiative, Microsoft, Moody's, Zillow, Uber have taken our recent courses and found them to be a career difference-maker.
Who is this course for
01
Product Builders
who want to level-up their career and need to create alignment amidst the thrash of organizational change and chaos.
02
Systems Thinkers
who need to drive change yet are frustrated by the out-dated methods of change management & politics of transformation.
03
Coaches & Consultants
who want to differentiate their services by being the trusted Obi-Wan who can help navigate through opposing forces.
What you’ll get out of this course
Craft a 1-Slide Narrative that Gets You Instant Buy-in & Credibility 🏔️
- Grab people's attention, reframe the conversation in a way that's difficult to reject or dismiss
- Create immediate clarity, alignment and understanding from key cross-functional stakeholders
Stop Focusing on What's Wrong and Reframe What's Possible 🪄
- This 2-part series will teach you the most overlooked skill for change management and business transformation
- While most change focuses on what's broken and needs to be fixed, you'll learn to create faith in the future
Leverage the Science of Story To Work in Your Favor 🧠
- Overcome cortisol "fight, flight, freeze" by activating dopamine and oxytocin in how people respond to your message
- Get introduced to the neuro-biology of change to bypass fear, defensiveness, and opposition
Learn by Doing - If You Prefer to Stand on the Sideline, Don't This Cohort ⚒️
- Instant traction: you'll apply the framework directly to a project that gets you immediate ROI
- Get honest peer to peer feedback as you prototype and refine your framing. We’re not just learning together, we’re shipping together
Be the Change You Want To See In The World 🌊
- Differentiate yourself from 95% of your peers with an innovative storytelling method that builds bridges in our divided times
- Become someone that people admire, listen to, and recognize for your positive outlook and motivating message
Narrative Change
Course syllabus
Week 1
Week 1
Feb 6—Feb 11
Events
- Feb
6
Session 1
Session 1
Tue, Feb 6, 9:00 PM - 12:00 AM UTC
Modules
- Core FrameworkCore Framework1 Lesson
Week 2
Week 2
Feb 12—Feb 14
Events
- Feb
13
Session 2
Session 2
Tue, Feb 13, 9:00 PM - 12:00 AM UTC
Modules
- Action ClinicAction Clinic1 Lesson • 1 Project
4.7
(25 ratings)
What students are saying
Nerdy 🤓 Explainer Video + Testimonials
Recorded in 2017 at Cooper Design, this is an earlier version of our signature SFB Narrative Method
What people are saying
Anne Goodrich
Raymonde Charles
Cynthia Scott
Molly Pickett
Brian Kling
Dan Mezick
Cinzia Amadio
Brett Gajda
Val Brown
Siobhan O’Flynn
Marshall Davis Jones
Gianluca Ravanelli
Meet your facilitators
Michael Margolis
CEO and founder, Storied
Michael Margolis is the founder of Storied; a narrative transformation company. Michael is a narrative teacher and tech philosopher. He leads the world's first learning platform for Narrative Intelligence ™ with courses, coaching, and community for people leading change and transformation.
With a specialty in disruption, he's advised 300+ organizations including Autodesk, Google, Meta, NASA, Uber, and Zillow on some of their most ambitious initiatives. Since 2016, Michael has worked with 15 product teams at Meta, including Groups, Newsfeed, Monetization, Messenger Kids, Social Impact, and Global Business Group. He also has served as faculty for Google UX’s Leadership Development Program and worked closely with the growth and data science orgs at Shopify.
His latest book, Story 10x: Turn the Impossible Into the Inevitable, is available in bookstores, on Kindle, and Audible. Michael is left-handed, color-blind, and eats more chocolate than the average human.
Jodi Bepler
VP of Community
Jodi Bepler is the VP of Community at Storied, a narrative transformation company. As a narrative and operational expert with over 18 years of experience working closely with CEOs, shaping corporate strategy, running business operations, and setting org-wide KPIs and OKRs. As head of community at Storied, she leads the sales/marketing/user experience teams at Storied, a company that helps organizations and leaders craft and communicate their stories to inspire action and change.
Her core competencies include project planning, sales, and client relations, which she has honed through a variety of engagements for clients such as AT&T, Facebook, Google, Verizon, Bloomberg, Hulu, Amex, SAP, and many others. She is passionate about creating meaning and value for employees and customers, and is have a certified Creating Meaning for Employees from Alison. Her mission is to empower businesses to achieve peak performance and impact through the power of storytelling.
Join an upcoming cohort
Narrative Change
Cohort 003
$500 USD
Dates
Feb 6—14, 2024
Payment Deadline
Feb 5, 2024
Course schedule
3-4 hours per week
Tuesdays
1pm - 4pm PT / 4pm - 7pm ET
- Meet twice for 3 hours via Zoom
- Lots of peer to peer feedback
- Includes an optional weekly After Party
- With unlimited Q&A and laser coaching
December 5-12
2-week sprint
- Tuesday, December 5, 2023
- Tuesday, December 12, 2023
Weekly Assignments
1 to 2 hours per week
- Select readings from our book: Story 10x
- ChatGPT AI Prompts to scale your thinking
- Exercises applied to your pivotal project
- Accountability to ship your work
Fancy Intro Video / Story 10x Book Launch 🚀
Recorded in February 2020 at NASDAQ Center in San Francisco, CA
"The stories we tell literally make the world. If you want to change the world, you need to change your story. This truth applies both to individuals and institutions." - Michael Margolis
"The stories we tell literally make the world. If you want to change the world, you need to change your story. This truth applies both to individuals and institutions." - Michael Margolis
Words are the New Code
This is a recording of a keynote that Michael delivered at Microsoft's PM Con 2023. With an audience of 3,000 product managers. It generated a 99% CSAT score, 600+ testimonials. It introduces our thesis for why Narrative Intelligence™ is your greatest superpower in an AI-driven future.
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Learning is better with cohorts
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Active hands-on learning
High-touch, peer to peer, learn by doing
Interactive and project-based
You’ll be interacting with others through breakout rooms and smart feedback
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
What's the refund policy?
Can I get this reimbursed by my company?
Do you have a payment plan available?
What happens if I can’t make a live session?
I am not based in the U.S. Will this be relevant for me?
What is different about this?
Join an upcoming cohort
Narrative Change
Cohort 003
$500 USD
Dates
Feb 6—14, 2024
Payment Deadline
Feb 5, 2024