Narrative Change
4.7 (62)
8 Days
·Cohort-based Course
Few people know how to convey complex change on a single slide. Be one of them.
Narrative Change
4.7 (62)
8 Days
·Cohort-based Course
Few people know how to convey complex change on a single slide. Be one of them.
Delivered inside
Course overview
Take Charge of the Narrative and Become an Influential Communicator
Get ahead of the curve using a 1-slide narrative framework: Old Story / New Story.
Learn one of the most powerful tools to convey complex change to an executive audience.
And it's worked for companies like Meta, Google, Shopify, and 100s of others.
Whether you’re a tech leader in product, design, data, marketing etc, the challenges are the same:
– How do I communicate the value of my expertise and the importance of my key projects?
– How do I pitch something new, technical, and nuanced without facing resistance?
– How do I persuade key decision makers to support my project and gain traction?
Here’s what you can expect from the course 👇
Course Outcomes ⛰️
1. Learn our Contrast Frame technique and position yourself as an influential communicator.
2. Become more confident, inspire others, and stop wasting hours worried about getting rejected.
3. Conquer objections, create buy-in and shared understanding from anyone challenging your POV.
4. Apply this method for instant ROI to 1 of your pivotal, high-stakes projects + accelerate your career.
Why Narrative ✨
– Selling change has never been harder than today.
– Many of us feel burnt out, overwhelmed and out of control.
– We often rationalise the business case for change and crash into a wall of resistance.
– Storytelling is one of the top skills that allows you to take charge of leading complex change.
– Discover an antidote to information overload and carve a path to clarity and shared understanding.
– It’s #1 competency required to advance to a C-suite, VP, or Director role.
Format 🙋♀️
– Participate in 2 interactive zoom sessions, including an Action Clinic
– Breakouts and lots of Live Coaching from Michael and other like-minded peers.
– Stay for the After-Party Hangouts - “unofficial” extended Q&A; nobody leaves feeling hungry 🙌
– Lifetime access to the recording, workbook & templates to build Narrative Intelligence™ over time.
– Case study breakdowns from different industries, e.g. data science, product growth, social change.
– ChatGPT Swipe File as a bonus with prompts to get AI to do 70% of the heavy lifting for you.
Your Peers 🤝
Join executives, product managers, design leads, marketers, data scientists, people ops, and other disciplines. Plus change-makers, coaches, and consultants from 17 countries. Leaders from Asana, Google, Meta, Autodesk, Mozilla, Cruise, Genentech, Chan Zuckerberg Initiative, Microsoft, Moody's, Zillow, Uber are alumni our recent courses and found them to be a difference-maker.
Who is this course for
01
Fast-Track Leaders
who are in a new, demanding role, that want to lead change yet have to deliver on oversized expectations.
02
Mid-Career Managers
who feel stuck in the Messy Middle and want to take charge, level up, and figure out what's next.
03
Expert Consultants
who want to change the old ways, but face resistance and struggle to show the value of their expertise.
What you’ll get out of this course
Craft a 1-Slide Narrative that Gets You Instant Buy-in & Credibility 🏔️
- Grab people's attention, reframe the conversation in a way that's difficult to reject or dismiss
- Create immediate clarity, alignment and understanding from key cross-functional stakeholders
Stop Focusing on What's Wrong and Reframe What's Possible 🪄
- This 2-part series will teach you the most overlooked skill for change management and business transformation
- While most change focuses on what's broken and needs to be fixed, which increases resistance, you'll learn to create faith in the future and get people on your side
Leverage the Science of Story To Work in Your Favor 🧠
- Overcome cortisol "fight, flight, freeze" by activating dopamine and oxytocin in how people respond to your message
- Get introduced to the neuro-biology of change to bypass fear, defensiveness, and opposition
Learn by Doing - If You Prefer to Stand on the Sideline, Don't This Cohort ⚒️
- Instant traction: you'll apply the framework directly to a project that gets you immediate ROI
- Get honest peer to peer feedback as you prototype and refine your framing. We’re not just learning together, we’re shipping together
Take Charge and Communicate Your Value with Clarity 🌊
- Differentiate yourself from 95% of your peers with an innovative storytelling method that builds bridges in our divided times
- Become someone that people admire, listen to, and recognize for your positive outlook and motivating message
This course includes
Interactive live sessions
Lifetime access to course materials
In-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Narrative Change
Course syllabus
Week 1
Week 2
4.7 (62 ratings)
What students are saying
Nerdy 🤓 Explainer Video + Testimonials
Recorded in 2017 at Cooper Design, this is an earlier version of our signature SFB Narrative Method
What people are saying
Anne Goodrich
Raymonde Charles
Cynthia Scott
Molly Pickett
Brian Kling
Dan Mezick
Cinzia Amadio
Brett Gajda
Val Brown
Siobhan O’Flynn
Marshall Davis Jones
Gianluca Ravanelli
Meet your facilitators
Michael Margolis
CEO and founder, Storied
Michael Margolis is the founder of Storied; a narrative transformation company. Michael is a narrative teacher and tech philosopher. He leads the world's first learning platform for Narrative Intelligence ™ with courses, coaching, and community for people leading change and transformation.
With a specialty in disruption, he's advised 300+ organizations including Autodesk, Google, Meta, NASA, Uber, and Zillow on some of their most ambitious initiatives. Since 2016, Michael has worked with 15 product teams at Meta, including Groups, Newsfeed, Monetization, Messenger Kids, Social Impact, and Global Business Group. He also has served as faculty for Google UX’s Leadership Development Program and worked closely with the growth and data science orgs at Shopify.
His latest book, Story 10x: Turn the Impossible Into the Inevitable, is available in bookstores, on Kindle, and Audible. Michael is left-handed, color-blind, and eats more chocolate than the average human.
Jodi Bepler
VP of Community
Jodi Bepler is the VP of Community at Storied, a narrative transformation company. As a narrative and operational expert with over 18 years of experience working closely with CEOs, shaping corporate strategy, running business operations, and setting org-wide KPIs and OKRs. As head of community at Storied, she leads the sales/marketing/user experience teams at Storied, a company that helps organizations and leaders craft and communicate their stories to inspire action and change.
Her core competencies include project planning, sales, and client relations, which she has honed through a variety of engagements for clients such as AT&T, Facebook, Google, Verizon, Bloomberg, Hulu, Amex, SAP, and many others. She is passionate about creating meaning and value for employees and customers, and is have a certified Creating Meaning for Employees from Alison. Her mission is to empower businesses to achieve peak performance and impact through the power of storytelling.
Course schedule
3-4 hours per week
Tuesdays
1pm - 4pm PT / 4pm - 7pm ET
- Meet twice for 3 hours via Zoom
- Lots of peer to peer feedback
- Includes an optional weekly After Party
- With unlimited Q&A and laser coaching
Cohort 003: February 6-12
2-week sprint
- Tuesday, February 6, 2024
- Tuesday, February 12, 2024
Weekly Assignments
1 to 2 hours per week
- Select readings from our book: Story 10x
- ChatGPT AI Prompts to scale your thinking
- Exercises applied to your pivotal project
- Accountability to ship your work
Intro Video / Story 10x Book Launch 🚀
Recorded in February 2020 at NASDAQ Center in San Francisco, CA
"The stories we tell literally make the world. If you want to change the world, you need to change your story. This truth applies both to individuals and institutions." - Michael Margolis
Words are the New Code
This is a recording of a keynote that Michael delivered at Microsoft's PM Con 2023. With an audience of 3,000 product managers. It generated a 99% CSAT score, 600+ testimonials. It introduces our thesis for why Narrative Intelligence™ is your greatest superpower in an AI-driven future.
Get this free resource
Learning is better with cohorts
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Active hands-on learning
High-touch, peer to peer, learn by doing
Interactive and project-based
You’ll be interacting with others through breakout rooms and smart feedback
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
What You'll Learn
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Livescribe notes by Peter Durand, www.alphachimp.com