Narrative Change


(62 ratings)


8 Days


Cohort-based Course

Few people know how to convey complex change on a single slide. Be one of them.

Delivered inside


Course overview

Take Charge of the Narrative and Become an Influential Communicator

Get ahead of the curve using a 1-slide narrative framework: Old Story / New Story.

Learn one of the most powerful tools to convey complex change to an executive audience.

And it's worked for companies like Meta, Google, Shopify, and 100s of others.

Whether you’re a tech leader in product, design, data, marketing etc, the challenges are the same:

– How do I communicate the value of my expertise and the importance of my key projects?

– How do I pitch something new, technical, and nuanced without facing resistance?

– How do I persuade key decision makers to support my project and gain traction?

Here’s what you can expect from the course 👇

Course Outcomes ⛰️

1. Learn our Contrast Frame technique and position yourself as an influential communicator.

2. Become more confident, inspire others, and stop wasting hours worried about getting rejected.

3. Conquer objections, create buy-in and shared understanding from anyone challenging your POV.

4. Apply this method for instant ROI to 1 of your pivotal, high-stakes projects + accelerate your career.

Why Narrative ✨

– Selling change has never been harder than today. 

– Many of us feel burnt out, overwhelmed and out of control.

– We often rationalise the business case for change and crash into a wall of resistance. 

– Storytelling is one of the top skills that allows you to take charge of leading complex change. 

– Discover an antidote to information overload and carve a path to clarity and shared understanding. 

– It’s #1 competency required to advance to a C-suite, VP, or Director role.

Format 🙋‍♀️

– Participate in 2 interactive zoom sessions, including an Action Clinic

Breakouts and lots of Live Coaching from Michael and other like-minded peers.

– Stay for the After-Party Hangouts - “unofficial” extended Q&A; nobody leaves feeling hungry 🙌

Lifetime access to the recording, workbook & templates to build Narrative Intelligence™ over time.

Case study breakdowns from different industries, e.g. data science, product growth, social change.

ChatGPT Swipe File as a bonus with prompts to get AI to do 70% of the heavy lifting for you.

Your Peers 🤝

Join executives, product managers, design leads, marketers, data scientists, people ops, and other disciplines. Plus change-makers, coaches, and consultants from 17 countries. Leaders from Asana, Google, Meta, Autodesk, Mozilla, Cruise, Genentech, Chan Zuckerberg Initiative, Microsoft, Moody's, Zillow, Uber are alumni our recent courses and found them to be a difference-maker.

Who is this course for


Fast-Track Leaders

who are in a new, demanding role, that want to lead change yet have to deliver on oversized expectations.


Mid-Career Managers

who feel stuck in the Messy Middle and want to take charge, level up, and figure out what's next.


Expert Consultants

who want to change the old ways, but face resistance and struggle to show the value of their expertise.

What you’ll get out of this course

Craft a 1-Slide Narrative that Gets You Instant Buy-in & Credibility 🏔️
  • Grab people's attention, reframe the conversation in a way that's difficult to reject or dismiss
  • Create immediate clarity, alignment and understanding from key cross-functional stakeholders
Stop Focusing on What's Wrong and Reframe What's Possible 🪄
  • This 2-part series will teach you the most overlooked skill for change management and business transformation
  • While most change focuses on what's broken and needs to be fixed, which increases resistance, you'll learn to create faith in the future and get people on your side
Leverage the Science of Story To Work in Your Favor 🧠
  • Overcome cortisol "fight, flight, freeze" by activating dopamine and oxytocin in how people respond to your message
  • Get introduced to the neuro-biology of change to bypass fear, defensiveness, and opposition
Learn by Doing - If You Prefer to Stand on the Sideline, Don't This Cohort ⚒️
  • Instant traction: you'll apply the framework directly to a project that gets you immediate ROI
  • Get honest peer to peer feedback as you prototype and refine your framing. We’re not just learning together, we’re shipping together
Take Charge and Communicate Your Value with Clarity 🌊
  • Differentiate yourself from 95% of your peers with an innovative storytelling method that builds bridges in our divided times
  • Become someone that people admire, listen to, and recognize for your positive outlook and motivating message

This course includes

Interactive live sessions

Lifetime access to course materials

In-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    May 14—May 19

    Week dates are set to instructor's time zone

    Nothing scheduled for this week.

  • Week 2

    May 20—May 21

    Week dates are set to instructor's time zone

    Nothing scheduled for this week.


(62 ratings)

What students are saying

Nerdy 🤓 Explainer Video + Testimonials

Recorded in 2017 at Cooper Design, this is an earlier version of our signature SFB Narrative Method

What people are saying

        Narrative Change's prompts/workbooks was very helpful. As was the feedback from others.
Anne Goodrich

Anne Goodrich

Senior Director, Product Marketing at Mozilla
        Great training to go back to the basics of persuasive storytelling.
Raymonde Charles

Raymonde Charles

VP of Communications at Chan Zuckerberg Initiative
        Quick insightful journey to tuning up my approach to change navigation. It was great looking forward to what’s coming. Freshened my approach to inviting people into a regenerative future. The contrast frame is a powerful discipline. Love the case studies.
Cynthia Scott

Cynthia Scott

Founder at ChangeworksLabs
        A powerful, relevant skill that is relatively easy to learn, practice and apply! Appreciate the workbook as well as the diverse group of humanistic participants. A safe place to share, test and improve transformation stories with fine humans from across the globe.
Molly Pickett

Molly Pickett

Head of People Development at Asana
        I gained very succinct yet powerful insights to help build resonance with my audience when working on change initiatives.
Brian Kling

Brian Kling

Associate Director at Align Technology
        It will help identify common mistakes you may not be aware of, and you will learn to avoid them. Especially great for Agile coaches and Scrum masters. Good breakout facilitation.
Dan Mezick

Dan Mezick

Founder at Open Leadership Network
        It was a great starting point on how to build a more effective narrative approach. The Contrast Narrative method really “forces” you to mold your thoughts in a proper framework that increases effectiveness in communicating.
Cinzia Amadio

Cinzia Amadio

SVP of Global Marketing at Silver Sea Cruises
        New perspective on how you can frame change, and create buy-in / commitment through narrative. Right/wrong breakout was fun icebreaker. A new way to enroll others in change through story.
Brett Gajda

Brett Gajda

Facilitator, Pitch Coach, Trainer, Speaker, Podcast Host
        Great learning cohort, immediate actionable concepts. I shared this with a friend already as a way to be strategic about creating a narrative aligned with the energy/power, in the room. I told her she needs to do this.
Val Brown

Val Brown

Emmy-Award Winning Producer | Executive Coach | Strategic Communications | Story Development
        Absolutely worth doing! So many actionable insights. I have reframed how I’m approaching the next 3 to 5 years of AI-driven higher education and feel much more confident.
Siobhan O’Flynn

Siobhan O’Flynn

Assistant Professor at University of Toronto
        Michael emphasized the importance of understanding the narrative people hold and the one they aspire to. I've learned to harness the power of narrative structure and mindset shifts, even with influential clients. I'll carry this insight into all my coaching endeavors, as I believe in unlocking the potential in everyone. Thank you.
Marshall Davis Jones

Marshall Davis Jones

Founder and CEO at MindBodySpeak
        I am a trainer, and seeing Michael's sensitivity and skill in adapting the learning process to the present moment and the needs of the class with care, so that everyone gets the most out of the experience, is heartwarming and delivers value and quality. Case studies and personal projects with specific coaching, little custom pearls for everyone.
Gianluca Ravanelli

Gianluca Ravanelli

Creative Thinker and Educator

Meet your facilitators

Michael Margolis

Michael Margolis

CEO and founder, Storied

Michael Margolis is the founder of Storied; a narrative transformation company. Michael is a narrative teacher and tech philosopher. He leads the world's first learning platform for Narrative Intelligence ™ with courses, coaching, and community for people leading change and transformation.

With a specialty in disruption, he's advised 300+ organizations including Autodesk, Google, Meta, NASA, Uber, and Zillow on some of their most ambitious initiatives. Since 2016, Michael has worked with 15 product teams at Meta, including Groups, Newsfeed, Monetization, Messenger Kids, Social Impact, and Global Business Group. He also has served as faculty for Google UX’s Leadership Development Program and worked closely with the growth and data science orgs at Shopify.

His latest book, Story 10x: Turn the Impossible Into the Inevitable, is available in bookstores, on Kindle, and Audible. Michael is left-handed, color-blind, and eats more chocolate than the average human.

Jodi Bepler

Jodi Bepler

VP of Community

Jodi Bepler is the VP of Community at Storied, a narrative transformation company. As a narrative and operational expert with over 18 years of experience working closely with CEOs, shaping corporate strategy, running business operations, and setting org-wide KPIs and OKRs. As head of community at Storied, she leads the sales/marketing/user experience teams at Storied, a company that helps organizations and leaders craft and communicate their stories to inspire action and change.

Her core competencies include project planning, sales, and client relations, which she has honed through a variety of engagements for clients such as AT&T, Facebook, Google, Verizon, Bloomberg, Hulu, Amex, SAP, and many others. She is passionate about creating meaning and value for employees and customers, and is have a certified Creating Meaning for Employees from Alison. Her mission is to empower businesses to achieve peak performance and impact through the power of storytelling.

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Course schedule

3-4 hours per week
  • Tuesdays

    1pm - 4pm PT / 4pm - 7pm ET

    • Meet twice for 3 hours via Zoom
    • Lots of peer to peer feedback
    • Includes an optional weekly After Party
    • With unlimited Q&A and laser coaching
  • Cohort 003: February 6-12

    2-week sprint

    • Tuesday, February 6, 2024
    • Tuesday, February 12, 2024
  • Weekly Assignments

    1 to 2 hours per week

    • Select readings from our book: Story 10x
    • ChatGPT AI Prompts to scale your thinking
    • Exercises applied to your pivotal project
    • Accountability to ship your work

Intro Video / Story 10x Book Launch 🚀

Recorded in February 2020 at NASDAQ Center in San Francisco, CA
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"The stories we tell literally make the world. If you want to change the world, you need to change your story. This truth applies both to individuals and institutions." - Michael Margolis

Free resource

Words are the New Code

This is a recording of a keynote that Michael delivered at Microsoft's PM Con 2023. With an audience of 3,000 product managers. It generated a 99% CSAT score, 600+ testimonials. It introduces our thesis for why Narrative Intelligence™ is your greatest superpower in an AI-driven future.

Get this free resource

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

High-touch, peer to peer, learn by doing

Interactive and project-based

You’ll be interacting with others through breakout rooms and smart feedback

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

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What You'll Learn

Livescribe notes by Peter Durand,
Livescribe notes by Peter Durand,