Janene Liston Coaching & Consulting

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In this on-demand version of a very popular talk and web class, we take a look at how to get to a fair price. You'll learn:<ul><li>What pricing is</li><li>The components of a fair price</li><li>What's most important when setting prices</li><li>The 5 steps to find a fair price</li><li>And more...</li></ul>

Web Class: Getting to a Fair Price

In this guide I'll share with you the 8 elemental questions you should be asking yourself when you start setting the price for your product, service or software. These questions are a high level view of the price setting thought process that you learn in The Fair Price Formula. As most people start pricing looking at costs and competition this method puts the customer and value first. Download your copy today!

GUIDE: 8 questions to ask yourself when setting prices

Use a practical framework for making pricing decisions you can stand behind.

Clear Pricing Decisions

Janene Liston, The Pricing Lady

Certified Pricing Professional, Business Strategist, Podcast Host, Speaker

The Fair Price Formula 

Clinical Scientist & Medical Writer

Founder

Scholarly Writing and Career Coach

Owner / Personal Development Coach

Mental Health Coach & Consultant

Communications Strategist

Siemens

Syngenta

HIPOTRONICS

You already deliver great work.But your pricing? It’s still running on instinct — a little logic, a little market reference, and a number that seems “about right.”That works for a while.-Your pricing decisions... quietly shape your business.They determine:<ul><li>which clients say yes</li><li>how profitable your offers are</li><li>how confidently you sell</li><li>and how often you circle the same pricing questions.</li></ul>When those decisions rely mostly on instinct, they create friction.<ul><li>Prices get adjusted instead of decided.</li><li>Offers drift.</li><li>You second-guess numbers more often than you’d like.</li></ul>Not because you lack confidence.Because you don’t yet have a clear decision process behind your prices.That’s why this course exists.-The Fair Price Formula gives you a structured way to decide where your prices should sit — one you can trust and reuse as your business evolves.It’s not theory. It’s not “mindset.”It’s a practical framework for making clear pricing decisions you can stand behind and leading client conversations from value. -The program runs in small cohorts so we can discuss real pricing decisions and apply the framework to your own business.

A Clear Framework for Pricing Decisions

Build clear, defensible pricing decisions

Price based on value, not vibes

Lead pricing conversations from value

Use AI to research and test your pricing assumptions

You’re an expert ready to charge like one—with pricing that reflects the value you deliver and supports your next stage of growth.

Your business is growing and you know your pricing needs work. You want structure—not guesswork—to support the next stage.

You’re done second-guessing. You want clear pricing you can stand behind.

Stop Guessing. Start Pricing with Clarity.

Janene Liston, aka The Pricing Lady

Pricing strategist for women-led businesses ready to grow with purpose

See the signals that told these businesses it was time for change.

What Triggers a Pricing Reset

Discover how a structured flow points to the right moves with confidence.

Understand the Decisions Behind the Change

Learn the results clients achieved once their prices aligned.

What Happens After You Shift

3 Pricing Blindspots Holding You Back

Janene Liston (aka The Pricing Lady)

See how overlooking critical pricing inputs leads to ineffective and unsustainable prices.

Avoid Costly Pricing Mistakes

Understand how knowing what your customers care about drives stronger pricing decisions.

See the Value Through Your Customer’s Eyes

Learn what it takes to speak confidently about price and guide the conversation with clarity.

Lead the Pricing Conversation with Courage

How to price with confidence (even if you hate selling)

A Pricing Strategist helping women-led businesses confidently set prices.

Break free from common pricing fears and mindset blocks holding you back from charging what you're worth.

Why you undervalue your services

Discover 3 simple things that'll help you move from fear to focus in your pricing.

3 elements that can shift your pricing confidence

Get a short script to deliver your price confidently (without the apologies and over-explaining).

How to state your price with more ease

The Art of Pricing: 3 Keys to Confidently Set Prices

Learn how to assess your offer's value, avoid common mistakes, and align your price with your offer’s impact.

Uncover the True Value of Your Services

Discover how to research your market, understand client expectations, and price your services based on real information.

Know Your Ideal Client and Set Prices to Match

Explore simple pricing techniques to boost confidence. Learn about some of the advanced frameworks in our full program.

Learn directly from Janene Liston Coaching & Consulting