3 Pricing Blindspots Holding You Back

Lightning Lessons

Practical skills & tools to accelerate your career

3 Pricing Blindspots Holding You Back

Hosted by Janene Liston (aka The Pricing Lady)

What you'll learn

Avoid Costly Pricing Mistakes

See how overlooking critical pricing inputs leads to ineffective and unsustainable prices.

See the Value Through Your Customer’s Eyes

Understand how knowing what your customers care about drives stronger pricing decisions.

Lead the Pricing Conversation with Courage

Learn what it takes to speak confidently about price and guide the conversation with clarity.

Why this topic matters

Pricing isn’t just about numbers—it’s a strategic tool for growth. In this lightning lesson, we’ll explore two real business cases to uncover common pricing blindspots that limit revenue and confidence—and what to do instead.

You'll learn from

Janene Liston (aka The Pricing Lady)

Pricing strategist for women-led businesses ready to grow with purpose

A Certified Pricing Professional, Business Strategist, and unapologetic Value Evangelist.

Janene partners with female-led, businesses around the world to help them price with confidence, for the value they deliver, and grow sustainably—without the second-guessing.

With over 25 years of experience, Janene is known for making pricing practical. She teaches women how to price strategically (not emotionally), communicate their value clearly, and stop leaving money on the table.

She’s the host of Live with The Pricing Lady, a top podcast for service pros, one of LinkedIn’s Top 99 Pricing Thought Leaders, a European Public Speaking Champion, and a sought-after speaker.

Her mission?

Make pricing a tool for power—not stress.

Her superpower?

Making it simple, smart, and surprisingly doable.

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