The Art of Pricing: 3 Keys to Confidently Set Prices

Hosted by Janene Liston (aka The Pricing Lady)

What you'll learn

Uncover the True Value of Your Services

Learn how to assess your offer's value, avoid common mistakes, and align your price with your offer’s impact.

Know Your Ideal Client and Set Prices to Match

Discover how to research your market, understand client expectations, and price your services based on real information.

Confidently Set Prices Using Proven Strategies

Explore simple pricing techniques to boost confidence. Learn about some of the advanced frameworks in our full program.

Why this topic matters

Pricing is one of the biggest challenges, especially for women entrepreneurs, often leading to undervaluing services or feeling hesitant to charge what their offers deserve. Many struggle with confidence, fear of losing clients, or comparison to competitors. Learning how to set prices with clarity and confidence empowers you to build a sustainable businesses while staying true to your values.

You'll learn from

Janene Liston (aka The Pricing Lady)

A Pricing Strategist helping women-led businesses confidently set prices.

Janene is a trusted Business and Pricing Strategist, specializing in helping female-led service businesses worldwide. With over 25 years of experience and a certified Pricing Professional, she empowers women to confidently charge for the value they deliver.


Her mission is to help businesses recognize and communicate their value, leading to sustainable profitability. Janene is the host of Live with The Pricing Lady podcast and has been named one of LinkedIn's top 99 Pricing Thought Leaders. Janene’s passion for pricing is both inspiring and contagious.

See all products from Janene Liston Coaching & Consulting

Previously at:

Siemens
Syngenta
HIPOTRONICS

Go deeper with a course

The Fair Price Formula
Janene Liston, The Pricing Lady
View syllabus