Uplevel your business by learning the fundamentals of setting prices you believe in - profitable prices that reflect the value delivered.
Does thinking about pricing make you feel...
- like hiding?
You are not alone. Most entrepreneurs struggle with what to charge, for far too long. Finding the right prices for your business feels difficult and mysterious. Not having prices you feel confident about hinders your success.
Why is it so difficult?
You never learned how. All you know about pricing is from being a consumer. Couple that with your fear of hearing "No!" and it's easy to see how stuck you can be.
You know it's a risk not being able to set prices you believe are fair. You:
- waste time & energy worrying
- end up over/under pricing
- can't tell your profit story clearly
- struggle to tell clients what you charge
- discount out of fear, lose the sale or worse don't even try
How much money are you leaving on the table 1000 a month, 5000, 10,000 or more?
Let's change all that.
You're a Startup trying to figure out how best to position your offer and find prices you believe are fair.
You're an experienced consultant, coach, expert or service professional wanting to feel more confident when communicating prices.
You are ready to start using what you learn to take your business to the next level.
Most people just don't know where to start. This 5 step process ensures you look at what's most important to finding prices you believe in and feel confident charging.
Learn different ways to determine customer willing to pay and to quantify the economic value of your offer. Two important aspects of finding a fair price that most people miss.
As you learn how to set prices you will understand why you're charging that price. As a result you'll feel more confident when talking about your offer and sharing the price with clients.
By learning how to set prices the right way and by understanding what pricing really is, you'll know what to focus your efforts on so you can reduce the risk of over / under pricing.
Understand how to calculate and discover the impact your decisions have on profit. You can't build a sustainably profitable business when you don't know the numbers.
The Fair Price Formula
Jan 26—Jan 28
In this first Module we will start by taking a look at the customer. They are the cornerstone of good pricing - because pricing is rooted in a deep understanding of the customer. So we being our journey here.
Then you'll learn about common pricing strategies and how they apply in different businesses.
Jan 29—Feb 4
Tue, Jan 30, 8:00 AM - 10:00 AM UTC
Thu, Feb 1, 8:00 AM - 10:00 AM UTC
Sat, Feb 3, 12:00 PM - 1:30 PM UTC
In this live session you'll:
Review Q&A from the first module
Get an intro to the Price Setting Thought Process & Bull's Eye
And we'll discuss Customer Buying Behavior
You'll start the module by taking a look at the offer:
You'll look at segmentation
And select the main offer
In our second live session we will focus on:
Adding Q&A from previous material
Understanding customer willingness to pay
In this module you'll do some self-paced work look at the marketplace and competition. And identify where you want to be positioned relative to the market.
Feb 5—Feb 11
Mon, Feb 5, 8:00 AM - 10:00 AM UTC
Thu, Feb 8, 8:00 AM - 10:00 AM UTC
In this module we will focus on:
Q&A from previous work
Learn how to quantify economic value
First, in a self-paced exercise you'll focus on two things.
Making a summary of your business costs (fixed)
Making a summary of the costs of your offer
In the live session we'll address Q&A and then you'll take a closer look at the simulation tool to help you run scenarios and select your final prices.
In this self-paced module you'll focus on:
I'll give you tactics for pricing other parts of your offer
You'll create a plan for completing the Price List for the main target customer group.
And you'll look at what to do with other customer groups
Feb 12—Feb 14
Mon, Feb 12, 12:00 PM - 1:30 PM UTC
Megan J. McCrory
Janene is a highly trusted Pricing Consultant & Business Strategist working with small businesses, startups and entrepreneurs across industries and the globe. She’s also a Certified Pricing Professional who has been helping businesses improve pricing and profits for over 25 years.
Her mission is to empower small businesses to be more sustainably profitable. Helping them know the value of their offer and more effectively implement their pricing. Ensuring they can confidently create, communicate and charge for the value they deliver. She’s the host of Live with the Pricing Lady, the Podcast, a European public speaking Champion and a sought after podcast and radio show guest.
Watch out, her passion for pricing is contagious.
Get access to the first module, start connecting which other participant, and get ready for our first live session.
9am-11am Central European Time
Live Session 1: Price Setting Thought Process & Customer Behavior
9am - 11am Central European Time
Live Session 2: Understanding Customer Willingness to Pay
1pm - 2.30 pm Central European Time
Co-Working - let's work together. This is a time when those who want to meet on Zoom and you work on your pricing. We'll take a break together in the middle and can enjoy a chat or some Q&A.
9am - 11am Central European Time
Live Sesssion 3: Quantifying the Value of Your Offer
9 am - 11 am Central European Time
Live Session 4: Understanding Costs & Profit
1 pm to 2.30 pm Central European Time
Let's work together. This is a time when those who want to meet on Zoom and you work on your pricing. We'll take a break together in the middle and can enjoy a chat or some Q&A.
Live sessions start at a 9am Central European Time and co-working at 1 pm unless otherwise indicated.
Live sessions will be recorded and replays made available. The co-working sessions are not recorded.
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
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