.jpg&w=1536&q=75)
Class is in session
The Fair Price Formula
10.0
(3 ratings)
3 Weeks
·Cohort-based Course
Uplevel your business by learning the fundamentals of setting prices you believe in - profitable prices that reflect the value delivered.
Class is in session
The Fair Price Formula
10.0
(3 ratings)
3 Weeks
·Cohort-based Course
Uplevel your business by learning the fundamentals of setting prices you believe in - profitable prices that reflect the value delivered.
Hosted by
Janene Liston, The Pricing Lady
Certified Pricing Professional, Business Strategist, Podcast Host, Speaker
Course overview
Pricing either hurts or helps your business, which is it doing in yours?
Does thinking about pricing make you feel...
- nervous?
- like hiding?
- frustrated?
- overwhelmed?
- confused?
You are not alone. Most entrepreneurs struggle with what to charge, for far too long. Finding the right prices for your business feels difficult and mysterious. Not having prices you feel confident about hinders your success.
Why is it so difficult?
You never learned how. All you know about pricing is from being a consumer. Couple that with your fear of hearing "No!" and it's easy to see how stuck you can be.
You know it's a risk not being able to set prices you believe are fair. You:
- waste time & energy worrying
- end up over/under pricing
- can't tell your profit story clearly
- struggle to tell clients what you charge
- discount out of fear, lose the sale or worse don't even try
How much money are you leaving on the table 1000 a month, 5000, 10,000 or more?
Let's change all that.
Who is this course for
01
You're a Startup trying to figure out how best to position your offer and find prices you believe are fair.
02
You're an experienced consultant, coach, expert or service professional wanting to feel more confident when communicating prices.
03
You are ready to start using what you learn to take your business to the next level.
What you’ll get out of this course
Discover how to set prices for your most important offer
Most people just don't know where to start. This 5 step process ensures you look at what's most important to finding prices you believe in and feel confident charging.
See how to determine willingness-to-pay and quantify value
Learn different ways to determine customer willing to pay and to quantify the economic value of your offer. Two important aspects of finding a fair price that most people miss.
Build confidence in what you offer and charge
As you learn how to set prices you will understand why you're charging that price. As a result you'll feel more confident when talking about your offer and sharing the price with clients.
Reduce risk of under/over pricing
By learning how to set prices the right way and by understanding what pricing really is, you'll know what to focus your efforts on so you can reduce the risk of over / under pricing.
Solidify your understanding of profit
Understand how to calculate and discover the impact your decisions have on profit. You can't build a sustainably profitable business when you don't know the numbers.
The Fair Price Formula
10.0
(3 ratings)
What people are saying about this course & working with Janene
Sabra Saleh
Megan J. McCrory
Iwona Kurc
Ingrid Stalder
Pauliina Rasi
Kishoth Navaretnarajah
Meet your instructor
Janene Liston, The Pricing Lady
Janene is a highly trusted Pricing Consultant & Business Strategist working with small businesses, startups and entrepreneurs across industries and the globe. She’s also a Certified Pricing Professional who has been helping businesses improve pricing and profits for over 25 years.
Her mission is to empower small businesses to be more sustainably profitable. Helping them know the value of their offer and more effectively implement their pricing. Ensuring they can confidently create, communicate and charge for the value they deliver. She’s the host of Live with the Pricing Lady, the Podcast, a European public speaking Champion and a sought after podcast and radio show guest.
Watch out, her passion for pricing is contagious.
Most people think the cheapest price ALWAYS wins, but those low prices are killing your business.
01
Your Pricing Strategy
In the prework, before our first live session I'll guide you through defining a high level pricing strategy and selecting your main target group. This will help you prepare for our first session together.
02
Price Setting Thought Process & Customer
In this module (our first live session) I'll introduce the Price Setting Thought Process and the Bulls-Eye Concept. And how they're used to set prices. Then we will start looking at the customer to gain the first pricing insights.
03
The Offer & Customer Willingness-to-pay
As a project prior to our second live session you'll select the main offer and define your USPs. Then in the live session you'll discover different ways to assess what your customers are willing to pay for your offer. Including what and how best to ask.
04
Checking Out the Competition
In this project, prior to our third live session you'll do an assessment of your main competitors.
05
Quantifying the Value of Your Offer
Now let's take a look at the four areas to consider to help you quantify the value of your offer. And we look at a couple of different approaches.
06
Understanding Costs & Looking at Profit
As a project before our live session you'll gather and assess those costs. Then in the live session we'll start putting it all together to look at profit and finalize your price. With a simple simulation tool you'll be able to calculate profits
07
Tips & Creating Your Plan for Next Steps
In this final project after our last live session together I'll share with you how to use this in the wider context of your daily business. And you'll learn some additional tips and tactics to apply as you put those prices out in the world. Plus create your plan for integrating this into daily business.
Course schedule
4-6 hours per week
Starts Friday Sep. 29th, 2023
Get access to the first module, start connecting which other participant, and get ready for our first live session.
Tuesday Oct. 3rd, 2023
4pm - 6pm Central European Time
Live Session 1: Price Setting Thought Process & Customer Behavior
Thursday Oct. 5th, 2023
4pm - 6pm Central European Time
Live Session 2: Understanding Customer Willingness to Pay
Optional: Oct. 7th, 2023
4pm - 5.30 pm Central European Time
Co-Working - let's work together. This is a time when those who want to meet on Zoom and you work on your pricing. We'll take a break together in the middle and can enjoy a chat or some Q&A.
Monday Oct. 9th, 2023
4pm - 6pm Central European Time
Live Sesssion 3: Quantifying the Value of Your Offer
Thursday Oct 12th, 2023
4 pm - 6 pm Central European Time
Live Session 4: Understanding Costs & Profit
Optional: Oct. 17th, 2023
4 pm to 5.30 pm Central European Time
Let's work together. This is a time when those who want to meet on Zoom and you work on your pricing. We'll take a break together in the middle and can enjoy a chat or some Q&A.
Live Session Notes
All sessions start at 4 pm Central European Time (that's 10 am on the East Coast USA), unless otherwise indicated.
Live sessions will be recorded and replays made available. The co-working sessions will not be recorded.
.png&w=1536&q=75)
GUIDE: 8 questions to ask yourself when setting prices
In this guide I'll share with you the 8 elemental questions you should be asking yourself when you start setting the price for your product, service or software.
These questions are a high level view of the price setting thought process that you learn in The Fair Price Formula.
As most people start pricing looking at costs and competition this method puts the customer and value first.
Download your copy today!
Download the guide
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you