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The Fair Price Formula
5.0 (6)
10 Weeks
·Cohort-based Course
No more guessing or undercharging. Get the tools to price with confidence, improve your profits, and move your business forward.
The Fair Price Formula
5.0 (6)
10 Weeks
·Cohort-based Course
No more guessing or undercharging. Get the tools to price with confidence, improve your profits, and move your business forward.
Course overview
Is Your Pricing Helping or Hurting Your Business?
Pricing can make or break your business. So, how is it working for yours?
Does thinking about pricing leave you feeling:
- Nervous?
- Like you’re hiding from it?
- Frustrated or overwhelmed?
- Confused, with no clear direction?
You’re not alone.
Most entrepreneurs struggle with pricing for far too long. Setting the right prices can feel like a puzzle you’ll never solve — and that can keep you from reaching your full potential.
Why Is Pricing So Difficult?
It’s simple: You’ve never been taught how. Most of what you know about pricing comes from being a consumer, not a business owner. Combine that with the fear of hearing "No" from potential clients, and it’s no wonder you’re stuck.
The Consequences of Uncertain Pricing:
When you’re not confident in your pricing, it costs you more than just money. You end up:
- Wasting time and energy second-guessing yourself
- Over- or under-pricing your products or services
- Struggling to communicate the value behind your prices
- Offering discounts out of fear, or worse — missing out on the sale entirely
How much is this costing your business? $1,000 a month? $5,000? $10,000 or more?
The Fair Price Formula: Unlock Your True Potential
It’s time to break free from this cycle of uncertainty. With The Fair Price Formula, you’ll learn to confidently set prices that reflect the value of your offer and create a clear path to success.
- Discover how to calculate and communicate fair prices
- Stop leaving money on the table
- Learn to price without fear of losing the sale
Are you ready to transform your pricing strategy and take charge of your business’s future?
Join The Fair Price Formula today — and start pricing with confidence!
Who is this course for
01
You're an experienced consultant, coach, expert or service professional wanting to feel more confident when communicating prices.
02
You're a Startup or Scaleup trying to figure out how best to position your offer and find prices you believe are fair.
03
You are ready to stop struggling with pricing - learn how to do it right to take your business to the next level.
What you’ll get out of this course
Stop wasting time and worrying over what you charge.
Gain clarity on how to confidently set prices without second-guessing yourself.
Understand your customers’ willingness to pay.
Learn how to determine what your customers are willing to pay and how to quantify the economic value of your offer. Use this insight to set the right price for your product or service.
Build confidence in your pricing and value.
As you learn how to price effectively, you'll understand why you're charging what you do. This will help you confidently present your offer to clients without hesitation.
Avoid the risks of overpricing or underpricing.
Learn how to price strategically, so you avoid common pitfalls like over- or under-pricing, and focus on what truly drives profitability for your business. And helps you reach your goals.
Bonus: Master Value and Pricing Communication.
learn how to communicate the true value of your offer and present your prices with confidence. Discover proven strategies to help customers understand why your pricing is fair, so you can close deals with fewer hesitations and discounts.
Newly Added: Using AI to Help You Build Your Strategy
Throughout the program you'll be given tips and tactics on how to use AI to help you build a better pricing strategy. Students are loving this newest addition to the program.
This course includes
9 interactive live sessions
Lifetime access to course materials
34 in-depth lessons
Direct access to instructor
10 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
The Fair Price Formula
Course syllabus
Week 1
MODULE 01_Target Customer & Your Pricing Strategy
Week 2
MODULE 02: Price Setting Thought Process & Customer
Oct
22
LIVE SESSION: PTP and Customer Behavior
Module 03_ The Offer & Customer Willingness to Pay
Oct
24
LIVE SESSION: The Offer and Willingness-to-pay
Module 04_Marketplace
Oct
25
Optional: Office Hours
Week 3
Module 05_Quantifying the Value of Your Offer
Oct
28
LIVE SESSION: Quantifying Value
Module 06_Understanding Costs & Profits
Oct
31
LIVE SESSION: Costs and Profit
Module 07_Create your plan going forward
Nov
1
Optional: Office Hours
Week 4
Nov
5
LIVE SESSION: Your Pricing Plan
Nov
8
Optional: Office Hours
Week 5
Nov
15
Bonus Q&A Session
5.0 (6 ratings)
What students are saying
Meet your instructor
Janene Liston, The Pricing Lady
Janene is a highly trusted Pricing Consultant & Business Strategist working with small businesses, startups and entrepreneurs across industries and the globe. She’s also a Certified Pricing Professional who has been helping businesses improve pricing and profits for over 25 years.
Her mission is to empower small businesses to be more sustainably profitable. Helping them know the value of their offer and more effectively implement their pricing. Ensuring they can confidently create, communicate and charge for the value they deliver. She’s the host of Live with the Pricing Lady, the Podcast, a European public speaking Champion and a sought after podcast and radio show guest.
Watch out, her passion for pricing is contagious.
Course schedule
4-6 hours per week
Starts Friday March 21, 2025
The first module is open and you can start to do the first project before next week's live session.
Below is a list of all live sessions.
Note: Live sessions are from 4pm-6pm Central European Time unless otherwise noted.
Tuesday March 25th, 2025
Live Session 1: Price Setting Thought Process & Customer Behavior
Thursday March 27th, 2025
Live Session 2: Understanding Customer Willingness to Pay
(7 - 9 pm Central European Time)
Monday March 31st, 2025
Live Sesssion 3: Quantifying the Value of Your Offer
Thursday April 3rd, 2025
Live Session 4: Understanding Costs & Profit
Tuesday April 8th 2025
Live Session: Building your pricing plan
Friday April 18th 2025
Bonus Live Session: Communication Q&A Session
(from 3 to 4 pm Central European time)
Optional: Office Hours
3 live office hours for additional support.
Friday Mar. 28th at 1pm
Friday Apr. 4th at 4 pm
Friday Apr. 11th at 1 pm
All times shown are Central European time.
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Web Class: Getting to a Fair Price
In this on-demand version of a very popular talk and web class, we take a look at how to get to a fair price.
You'll learn:
- What pricing is
- The components of a fair price
- What's most important when setting prices
- The 5 steps to find a fair price
- And more...
Get this free resource
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
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