A Clear Framework for Pricing Decisions
You already deliver great work.
But your pricing?
It’s still running on instinct — a little logic, a little market reference, and a number that seems “about right.”
That works for a while.
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Your pricing decisions... quietly shape your business.
They determine:
which clients say yes
how profitable your offers are
how confidently you sell
and how often you circle the same pricing questions.
When those decisions rely mostly on instinct, they create friction.
Prices get adjusted instead of decided.
Offers drift.
You second-guess numbers more often than you’d like.
Not because you lack confidence.
Because you don’t yet have a clear decision process behind your prices.
That’s why this course exists.
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The Fair Price Formula gives you a structured way to decide where your prices should sit — one you can trust and reuse as your business evolves.
It’s not theory. It’s not “mindset.”
It’s a practical framework for making clear pricing decisions you can stand behind and leading client conversations from value.
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The program runs in small cohorts so we can discuss real pricing decisions and apply the framework to your own business.
What you’ll learn
Use a practical framework for making pricing decisions you can stand behind.
Follow a structured process for deciding where your prices should sit
Understand why those prices make sense
Replace pricing guesswork with a clear decision process
Shift from effort-based pricing to value-based thinking
Explore what clients may realistically be willing to pay for that value
Decide what price makes sense for the value you create
Understand the reasoning behind your prices so you can stand behind them
Handle objections and discount requests calmly
Communicate your prices clearly — without waffling or sales pressure
Use ready-made prompt guides to research pricing and market signals faster
Spot risks, gaps and assumptions you might otherwise overlook
Use AI as a thinking partner to challenge and refine your assumptions
Learn directly from Janene
Janene Liston, The Pricing Lady
Certified Pricing Professional, Business Strategist, Podcast Host, Speaker
Who this course is for
You’re an expert ready to charge like one—with pricing that reflects the value you deliver and supports your next stage of growth.
Your business is growing and you know your pricing needs work. You want structure—not guesswork—to support the next stage.
You’re done second-guessing. You want clear pricing you can stand behind.
What's included
Live sessions
Learn directly from Janene Liston, The Pricing Lady in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Practical systems & tools
Access proprietary frameworks and tools you’ll use to set and refine your prices.
Practical application
Work through your own offers and pricing decisions step-by-step with direct feedback during sessions.
Small cohort format
Discuss real pricing decisions in a focused group setting.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund through the second week of the course.
Course syllabus
7 live sessions • 38 lessons • 10 projects
Week 1
Module 01_Target Customer & Your Pricing Strategy
Week 2
Free resource
Stop Guessing. Start Pricing with Clarity.
What Triggers a Pricing Reset
See the signals that told these businesses it was time for change.
Understand the Decisions Behind the Change
Discover how a structured flow points to the right moves with confidence.
What Happens After You Shift
Learn the results clients achieved once their prices aligned.
Schedule
Live sessions
4 hrs / week
The first two weeks are more intensive, with about four hours of live time together to build momentum. In later weeks, there are fewer live sessions, giving you more space to apply what you’re learning through the bonus modules.
Tue, Apr 28
2:00 PM—4:00 PM (UTC)
Thu, Apr 30
2:00 PM—4:00 PM (UTC)
Mon, May 4
2:00 PM—4:00 PM (UTC)
Projects
2 hrs / week
Between sessions, you’ll complete simple self-paced modules. Each module helps you apply the concepts directly to your business — refining numbers, updating tools, and preparing for the next live session. You may also need a bit of extra time to finish tasks from the live sessions, depending on how deep you go.
Frequently asked questions
€1,350
EUR