The Fair Price Formula

5.0 (6)

·

5 Weeks

·

Cohort-based Course

No more guessing or undercharging. Get the tools to price with confidence, improve your profits, and move your business forward.

Course overview

Is Your Pricing Helping or Hurting Your Business?

Pricing can make or break your business. So, how is it working for yours?


Does thinking about pricing leave you feeling:

- Nervous?

- Like you’re hiding from it?

- Frustrated or overwhelmed?

- Confused, with no clear direction?


You’re not alone.


Most entrepreneurs struggle with pricing for far too long. Setting the right prices can feel like a puzzle you’ll never solve — and that can keep you from reaching your full potential.


Why Is Pricing So Difficult?

It’s simple: You’ve never been taught how. Most of what you know about pricing comes from being a consumer, not a business owner. Combine that with the fear of hearing "No" from potential clients, and it’s no wonder you’re stuck.


The Consequences of Uncertain Pricing:

When you’re not confident in your pricing, it costs you more than just money. You end up:

- Wasting time and energy second-guessing yourself

- Over- or under-pricing your products or services

- Struggling to communicate the value behind your prices

- Offering discounts out of fear, or worse — missing out on the sale entirely


How much is this costing your business? $1,000 a month? $5,000? $10,000 or more?


The Fair Price Formula: Unlock Your True Potential

It’s time to break free from this cycle of uncertainty. With The Fair Price Formula, you’ll learn to confidently set prices that reflect the value of your offer and create a clear path to success.


- Discover how to calculate and communicate fair prices

- Stop leaving money on the table

- Learn to price without fear of losing the sale

Are you ready to transform your pricing strategy and take charge of your business’s future?


Join The Fair Price Formula today — and start pricing with confidence!

Who is this course for

01

You're a Startup or Scaleup trying to figure out how best to position your offer and find prices you believe are fair.

02

You're an experienced consultant, coach, expert or service professional wanting to feel more confident when communicating prices.

03

You are ready to stop struggling with with pricing - learn how to do it right to take your business to the next level.

What you’ll get out of this course

Stop wasting time and worrying over what you charge.

Gain clarity on how to confidently set prices without second-guessing yourself.

Understand your customers’ willingness to pay.

Learn how to determine what your customers are willing to pay and how to quantify the economic value of your offer. Use this insight to set the right price for your product or service.

Build confidence in your pricing and value.

As you learn how to price effectively, you'll understand why you're charging what you do. This will help you confidently present your offer to clients without hesitation.

Avoid the risks of overpricing or underpricing.

Learn how to price strategically, so you avoid common pitfalls like over- or under-pricing, and focus on what truly drives profitability for your business. And helps you reach your goals.

Bonus: Master Value and Pricing Communication.

learn how to communicate the true value of your offer and present your prices with confidence. Discover proven strategies to help customers understand why your pricing is fair, so you can close deals with fewer hesitations and discounts.

This course includes

9 interactive live sessions

Lifetime access to course materials

34 in-depth lessons

Direct access to instructor

10 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Oct 18—Oct 20

    MODULE 01_Target Customer & Your Pricing Strategy

    7 items

Week 2

Oct 21—Oct 27

    MODULE 02: Price Setting Thought Process & Customer

    3 items

    Oct

    22

    LIVE SESSION: PTP and Customer Behavior

    Tue 10/222:00 PM—4:00 PM (UTC)

    Module 03_ The Offer & Customer Willingness to Pay

    5 items

    Oct

    24

    LIVE SESSION: The Offer and Willingness-to-pay

    Thu 10/245:00 PM—7:00 PM (UTC)

    Module 04_Marketplace

    4 items

    Oct

    25

    Optional: Office Hours

    Fri 10/253:00 PM—4:00 PM (UTC)
    Optional

Week 3

Oct 28—Nov 3

    Module 05_Quantifying the Value of Your Offer

    3 items

    Oct

    28

    LIVE SESSION: Quantifying Value

    Mon 10/283:00 PM—5:00 PM (UTC)

    Module 06_Understanding Costs & Profits

    7 items

    Oct

    31

    LIVE SESSION: Costs and Profit

    Thu 10/313:00 PM—5:00 PM (UTC)

    Module 07_Create your plan going forward

    5 items

    Nov

    1

    Optional: Office Hours

    Fri 11/13:00 PM—4:00 PM (UTC)
    Optional

Week 4

Nov 4—Nov 10

    Nov

    5

    LIVE SESSION: Your Pricing Plan

    Tue 11/53:00 PM—5:00 PM (UTC)

    Nov

    8

    Optional: Office Hours

    Fri 11/83:00 PM—4:00 PM (UTC)
    Optional

Week 5

Nov 11—Nov 16

    Nov

    15

    Bonus Q&A Session

    Fri 11/153:30 PM—4:30 PM (UTC)

Bonus

5.0 (6 ratings)

What students are saying

What people are saying about working with Janene

        It’s so much more than “just” pricing. The course is an exploration of product marketing and positioning. Janene’s engaging style, clever use of storytelling and examples, made complex concepts relatable and easy to understand. She encourages active participation - everyone feels comfortable sharing.
Iwona Kurc

Iwona Kurc

Founder | Cinquième Patte
        I felt my prices weren’t where I would want them to be but I didn’t know how to raise them. Janene helped me build a framework that allows me to price my products and services easily and communicate my prices with confidence. Thanks to her help, I’ve been able to raise my prices.
Pauliina Rasi

Pauliina Rasi

Owner | Pauliina Rasi Communications
        Janene is an expert in pricing strategy, and her guidance has been invaluable in helping my business grow. Her knowledge and strategies, along with her engaging teaching style, made a lasting impression on me. I would highly recommend Janene.
Kishoth Navaretnarajah

Kishoth Navaretnarajah

Co-Founder | DreamSpace Academy

Meet your instructor

Janene Liston, The Pricing Lady

Janene Liston, The Pricing Lady

Janene is a highly trusted Pricing Consultant & Business Strategist working with small businesses, startups and entrepreneurs across industries and the globe. She’s also a Certified Pricing Professional who has been helping businesses improve pricing and profits for over 25 years.


Her mission is to empower small businesses to be more sustainably profitable. Helping them know the value of their offer and more effectively implement their pricing. Ensuring they can confidently create, communicate and charge for the value they deliver. She’s the host of Live with the Pricing Lady, the Podcast, a European public speaking Champion and a sought after podcast and radio show guest.


Watch out, her passion for pricing is contagious.

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The Fair Price Formula

Course schedule

4-6 hours per week

  • Starts Friday Oct 18, 2024

    The first module is open and you can start to do the first project before the first live session.


    Below is a list of all live sessions.


    Note: Live sessions are from 4pm-6pm Central European Time unless otherwise noted.

  • Tuesday Oct 22nd, 2024

    Live Session 1: Price Setting Thought Process & Customer Behavior

  • Thursday Oct 24th, 2024

    Live Session 2: Understanding Customer Willingness to Pay

    (7 - 9 pm Central European Time)

  • Monday Oct 28th, 2024

    Live Sesssion 3: Quantifying the Value of Your Offer

  • Thursday Oct 31st, 2024

    Live Session 4: Understanding Costs & Profit

  • Tuesday Nov. 5th 2024

    Live Session: Building your pricing plan

  • Friday Nov 15th 2024

    Bonus Live Session: Communication Q&A Session

    (from 3 to 4 pm Central European time)

  • Optional: Office Hours

    3 live office hours for additional support.


    Friday Oct. 25th at 1pm

    Friday Nov. 1st at 4 pm

    Friday Nov. 8th at 1 pm


    All times shown are Central European time.

Free resource

Web Class: Getting to a Fair Price

In this on-demand version of a very popular talk and web class, we take a look at how to get to a fair price.


You'll learn:

  • What pricing is
  • The components of a fair price
  • What's most important when setting prices
  • The 5 steps to find a fair price
  • And more...


Get this free resource

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

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The Fair Price Formula