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The Fair Price Formula


(4 ratings)


6 Weeks


Cohort-based Course

Take charge of your business destiny by mastering the fundamentals of pricing - uncover the strategies to set prices confidently.

Course overview

Pricing either hurts or helps your business, which is it doing in yours?

Does thinking about pricing make you feel...

- nervous?

- like hiding?

- frustrated?

- overwhelmed?

- confused?

You are not alone. Most entrepreneurs struggle with what to charge, for far too long. Determining the right prices for your business can seem like an unsolvable puzzle, hindering your path to success.

Why is it so difficult?

You never learned how. All you know about pricing is from being a consumer. Couple that with your fear of hearing "No!" and it's easy to see how stuck you can be.

You know it's a risk not being able to set prices you believe are fair. You:

- waste time & energy worrying

- end up over/under pricing

- can't tell your profit story clearly

- struggle to tell clients what you charge

- discount out of fear, lose the sale or worse don't even try

How much money are you leaving on the table 1000 a month, 5000, 10,000 or more?

It's time to break free from this cycle. Let's empower you to take control of your pricing strategy and unlock your business's full potential.

Who is this course for


You're a Startup trying to figure out how best to position your offer and find prices you believe are fair.


You're an experienced consultant, coach, expert or service professional wanting to feel more confident when communicating prices.


You are ready to start using what you learn to take your business to the next level.

What you’ll get out of this course

Discover how to set prices

Most people just don't know where to start. This 5 step process ensures you look at what's most important to finding prices you believe in and feel confident charging.

Understand willingness-to-pay and how to quantify value

Learn how to determine customer willing to pay and to quantify the economic value of your offer. And discover how to use that in determining the right prices for your offer.

Build confidence in what you offer and charge

As you learn how to set prices you will understand why you're charging that price. As a result you'll feel more confident when talking about your offer and sharing the price with clients.

Reduce risk of under/over pricing

By learning how to set prices the right way and by understanding what pricing really is, you'll know what to focus your efforts on so you can reduce the risk of over / under pricing.

Solidify your understanding of profit

Understand how to calculate and discover the impact your decisions have on profit. You can't build a sustainably profitable business when you don't know the numbers.

This course includes

7 interactive live sessions

Lifetime access to course materials

34 in-depth lessons

Direct access to instructor

10 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    Apr 19—Apr 21

    Week dates are set to instructor's time zone


    • MODULE 01_Target Customer & Your Pricing Strategy

  • Week 2

    Apr 22—Apr 28

    Week dates are set to instructor's time zone


    • Apr


      Session 1: The Price Setting Thought Process

      Tue, Apr 23, 2:00 PM - 4:00 PM UTC

    • Apr


      Session 2: Understanding Willingness to Pay

      Thu, Apr 25, 2:00 PM - 4:00 PM UTC

    • Apr


      Optional: Coworking & Q&A

      Sat, Apr 27, 2:00 PM - 3:30 PM UTC


    • MODULE 02: Price Setting Thought Process & Customer

    • Module 03_ The Offer & Customer Willingness to Pay

    • Module 04_Marketplace

  • Week 3

    Apr 29—May 5

    Week dates are set to instructor's time zone


    • Apr


      Session 3: Understanding Value

      Mon, Apr 29, 2:00 PM - 4:00 PM UTC

    • May


      Session 4: The Profit Simulation Tool

      Thu, May 2, 2:00 PM - 4:00 PM UTC


    • Module 05_Quantifying the Value of Your Offer

    • Module 06_Understanding Costs & Profits

    • Module 07_Create your plan going forward

  • Week 4

    May 6—May 12

    Week dates are set to instructor's time zone


    • May


      Optional: Final Q&A & Wrap Up

      Tue, May 7, 2:00 PM - 3:30 PM UTC

  • Week 5

    May 13—May 19

    Week dates are set to instructor's time zone

    Nothing scheduled for this week.

  • Week 6

    May 20—May 24

    Week dates are set to instructor's time zone


    • May


      Q&A Session

      Fri, May 24, 1:00 PM - 2:30 PM UTC

  • Bonus


    • Communicating Value

    • Effective price communication


(4 ratings)

What people are saying about this course & working with Janene

        I took the course because I shy away from numbers & didn’t feel confident setting prices. The tools & examples were easy to follow. I loved how it went beyond numbers, helping me highlight the benefits & value of my offer as I learned to set prices.  I highly recommend the course, Janene challenges you to think deeply, creatively & strategically.
Sabra Saleh

Sabra Saleh

Owner | Tool Kit Communications
        This is not just your average workshop. We had live sessions, and Janene was there with us, guiding co-working sessions and patiently answering all our questions. She has this knack for explaining things simply and clearly. Janene's way of making the whole experience enjoyable and exciting actually gets you results!
Megan J. McCrory

Megan J. McCrory

Founder | Little Elephant Gmbh
        It’s so much more than “just” pricing. The course is an exploration of product marketing and positioning. Janene’s engaging style, clever use of storytelling and examples, made complex concepts relatable and easy to understand. She encourages active participation - everyone feels comfortable sharing.
Iwona Kurc

Iwona Kurc

Founder | Cinquième Patte
        Our team has participated in several workshops and courses with Janene. Each time we’ve learned something new about pricing! Working together has given us confidence to price our software and helped us articulate the advantages to clients in negotiations. We warmly recommend working with Janene!”
Ingrid Stalder

Ingrid Stalder

Co-Founder | Vanilla Plan AG
        I felt my prices weren’t where I would want them to be but I didn’t know how to raise them. Janene helped me build a framework that allows me to price my products and services easily and communicate my prices with confidence. Thanks to her help, I’ve been able to raise my prices.
Pauliina Rasi

Pauliina Rasi

Owner | Pauliina Rasi Communications
        Janene is an expert in pricing strategy, and her guidance has been invaluable in helping my business grow. Her knowledge and strategies, along with her engaging teaching style, made a lasting impression on me. I would highly recommend Janene.
Kishoth Navaretnarajah

Kishoth Navaretnarajah

Co-Founder | DreamSpace Academy

Meet your instructor

Janene Liston, The Pricing Lady

Janene Liston, The Pricing Lady

Janene is a highly trusted Pricing Consultant & Business Strategist working with small businesses, startups and entrepreneurs across industries and the globe. She’s also a Certified Pricing Professional who has been helping businesses improve pricing and profits for over 25 years.

Her mission is to empower small businesses to be more sustainably profitable. Helping them know the value of their offer and more effectively implement their pricing. Ensuring they can confidently create, communicate and charge for the value they deliver. She’s the host of Live with the Pricing Lady, the Podcast, a European public speaking Champion and a sought after podcast and radio show guest.

Watch out, her passion for pricing is contagious.

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Free resource

Web Class: Getting to a Fair Price

In this on-demand version of a very popular talk and web class, we take a look at how to get to a fair price.

You'll learn:

  • What pricing is
  • The components of a fair price
  • What's most important when setting prices
  • The 5 steps to find a fair price
  • And more...

Get this free resource

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

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