5 Weeks
·Cohort-based Course
Strategic Pricing for Smart Entrepreneurs Who Are Ready to Level Up
5 Weeks
·Cohort-based Course
Strategic Pricing for Smart Entrepreneurs Who Are Ready to Level Up
Course overview
You know your work creates real value.
But your pricing? It’s due for an upgrade.
This isn’t theory. It’s not just “mindset.”
It’s a practical, step-by-step system to price smarter, communicate clearer, and grow more profitably—without second-guessing every number.
Because let’s be real:
You don’t need more ideas.
You need a pricing framework you can actually use.
The Fair Price Formula gives you exactly that:
A clear, proven framework to set smart prices, communicate them with confidence, and grow your profit without selling your soul.
No fluff.
No guesswork.
No more “is this too much?”
Built for business owners who are:
- Already delivering great work but know their pricing’s off
- Ready to upgrade from gut-feel to a system they trust
- Tired of slow, emotional pricing decisions and want speed & structure
Inside you'll get:
- A strategic framework plus clear action steps to implement right away
- Tools to calculate value—not just guess at it
- Communication strategies to sell your prices with clarity (not defensiveness)
- Bonus: AI-powered prompt guides to streamline your process, fast
A practical system to make pricing easier, smarter, and way more profitable.
01
You’re an expert ready to charge like one—with pricing that reflects your value and supports your next stage of growth.
02
You run a startup or scale-up and know your pricing needs work. You want structure—not guesswork—to grow profitably.
03
You’re done second-guessing. You want clear, confident pricing that supports smarter decisions and stronger results.
Stop guessing and start pricing with clarity
Set prices confidently using a step-by-step system you can trust. No more overthinking, hesitation, or “what should I charge today?”
Price based on value, not vibes
Learn how to uncover what clients are really willing to pay—and use that insight to set prices that reflect your worth and drive profit.
Build rock-solid confidence in your pricing
Know exactly why you charge what you do. This clarity lets you present your offer with calm authority—no flinching, no waffling, no “hope they say yes.”
Avoid undercharging, discounting, or stalling
Use proven strategy to price smarter—so you don’t leave money on the table or scare off great clients. Avoid common traps and grow on purpose.
Sell value without sounding salesy
Learn value communication so your prices make sense to your clients. No awkward pitching, just clear, confident conversations that close.
Use AI to build and stress-test your strategy
Get prompt templates to analyze data, test scenarios, and build your pricing strategy faster. Leverage AI as a thinking partner—not a crutch.
Live sessions
Learn directly from Janene Liston, The Pricing Lady in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
9 live sessions • 34 lessons • 10 projects
Sep
9
Sep
11
Sep
12
Sep
23
Sep
26
Oct
3
Sep
30
Pricing Strategist for Entrepreneurs Who Want to Charge What They're Worth
I help service-based businesses stop winging it with pricing—and start charging strategically, confidently, and profitably.
Over the last 25+ years, I’ve worked with founders, startups, and small businesses across the globe.
I’m a Certified Pricing Professional and the host of Live with the Pricing Lady, a top podcast for service pros who want to price smarter and grow stronger.
My thing?
Making pricing practical.
No jargon. No generic advice. Just clear, proven strategies that help you set prices that reflect your value—and actually grow your business.
Warning: my passion for pricing is wildly contagious.
Join an upcoming cohort
Sept 2025
$1,150
Dates
Payment Deadline
Don't miss out! Enrollment closes in 8 days
4-6 hours per week
Starts Friday September 5th, 2025
The first module is open and you can start to do the first project before next week's live session.
Below is a list of all live sessions.
Note: Live sessions are from 4pm-6pm Central European Time unless otherwise noted.
Tuesday Sep. 9th, 2025
Live Session 1: Price Setting Thought Process & Customer Behavior
Thursday Sep. 11th, 2025
Live Session 2: Understanding Customer Willingness to Pay
Monday Sep. 15th, 2025
Live Sesssion 3: Quantifying the Value of Your Offer
Thursday Sep 18th, 2025
Live Session 4: Understanding Costs & Profit
Tuesday Sep. 23rd 2025
Live Session: Building your pricing plan
Friday Oct. 3rd 2025
Bonus Live Session: Communication Q&A Session
(from 3 to 4 pm Central European time)
Optional: Office Hours
3 live office hours for additional support.
Friday Sep 26th, 2025 13.00 CET
Tuesday Sep 30th, 2025 at 16.00 CET
All times shown are Central European time.
Web Class: Getting to a Fair Price
In this on-demand version of a very popular talk and web class, we take a look at how to get to a fair price.
You'll learn:
Watch it now
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Get on the wait list to be the first to know about course updates and the next cohort.
Join an upcoming cohort
Sept 2025
$1,150
Dates
Payment Deadline
Don't miss out! Enrollment closes in 8 days