How to price with confidence (even if you hate selling)

Lightning Lessons

Practical skills & tools to accelerate your career

How to price with confidence (even if you hate selling)

Hosted by Janene Liston (aka The Pricing Lady)

What you'll learn

Why you undervalue your services

Break free from common pricing fears and mindset blocks holding you back from charging what you're worth.

3 elements that can shift your pricing confidence

Discover 3 simple things that'll help you move from fear to focus in your pricing.

How to state your price with more ease

Get a short script to deliver your price confidently (without the apologies and over-explaining).

Why this topic matters

If you’ve ever hesitated before naming your price, second-guessed whether you’re charging too much, or worried that clients might push back—this webclass is for you. It's time to stop undercharging, over-delivering, and feeling guilty about charging clients. Here's the truth: pricing isn't just numbers - it's about confidence, value, and positioning yourself as the expert you are.

You'll learn from

Janene Liston (aka The Pricing Lady)

A Pricing Strategist helping women-led businesses confidently set prices.

Janene is a trusted Business and Pricing Strategist, specializing in helping female-led service businesses worldwide. With over 25 years of experience and a certified Pricing Professional, she empowers women to confidently charge for the value they deliver.

Her mission is to help businesses recognize and communicate their value, leading to sustainable profitability. Janene is the host of Live with The Pricing Lady podcast and has been named one of LinkedIn's top 99 Pricing Thought Leaders. Janene’s passion for pricing is both inspiring and contagious.

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