Stop Guessing. Start Pricing with Clarity.

Hosted by Janene Liston, aka The Pricing Lady

In this video

What you'll learn

What Triggers a Pricing Reset

See the signals that told these businesses it was time for change.

Understand the Decisions Behind the Change

Discover how a structured flow points to the right moves with confidence.

What Happens After You Shift

Learn the results clients achieved once their prices aligned.

Why this topic matters

Most business owners don’t undercharge because they want to — they undercharge because they’re guessing. Successful shifts happen when business owners stop copying the market and make strategic pricing moves with a clear process. In this session we look at two business cases that show what those changes looked like and why structure gave them confidence.

You'll learn from

Janene Liston, aka The Pricing Lady

Pricing strategist for women-led businesses ready to grow with purpose

Janene Liston is a Certified Pricing Professional and Business Strategist who helps female-led businesses price with confidence and grow sustainably. With 25+ years of experience, she’s known for making pricing practical and clear. She hosts Live with The Pricing Lady podcast, has been named one of LinkedIn’s Top 99 Pricing Thought Leaders, and is a European Public Speaking Champion. Her mission: make pricing a tool for power—not stress.

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Go deeper with a course

The Fair Price Formula
Janene Liston, The Pricing Lady
View syllabus