5 ways to optimize your lead magnet
![](http://images.ctfassets.net/72n9zqcdnf4y/3UAGb02DJrgy14wGYn3rLf/95306a58e9c3939f054c4b937138b61d/Wes_Kao_website.jpeg)
![](https://images.ctfassets.net/72n9zqcdnf4y/54uH8hoT2F9e1ok8TFYMkl/a9dfda4e8bd619346835c232e362b783/lead_magnet_blog.png)
![](https://images.ctfassets.net/72n9zqcdnf4y/7zQuuEtOFgzK56SB5LJa3u/a0159956bfd71efbeeb041234a79c3f9/Lead_magnet_Maven.gif)
Here are 5 tips to keep in mind as you create your lead magnet:
✅ 1. Offer something people would be shocked you’re giving for free
✅ 2. Use a visual
✅ 3. Show your credibility
✅ 4. Paint a picture of the problem that your lead magnet solves
✅ 5. Put one call-to-action (CTA) on the page
![](https://images.ctfassets.net/72n9zqcdnf4y/5HBXVuocCu4EbERFX6pGdn/3223ce41d8fbb65f3739d95334d6719e/3_free_mini-cases_for_learning_cap_tables__with_answer_keys__by_Taylor_Davidson_on_Maven_-2023-04-27_at_15.14_2x.png)
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