Learn To Love Email Marketing
Class is in session
Learn To Love Email Marketing
1 Week
·Cohort-based Course
An email marketing course for beginners, skeptics, and nonbelievers.
Class is in session
Learn To Love Email Marketing
1 Week
·Cohort-based Course
An email marketing course for beginners, skeptics, and nonbelievers.
Get notified about the next cohort
Hosted by
Kristy Martino
Bona fide #emailgeek with two decades worth of experience sending <3 letters
Course overview
Everybody hates email
Right? Well..
Everybody hates irrelevant, pushy, meaningless email.
But your emails can be different. They can stand out from the pile.
Learn how to start and grow your list, write emails that actually get read (and saved and forwarded), and set yourself up for an outbox full of impact.
Learn to love email marketing (one of the most profitable marketing channel you have access to). 💌
How? I'll break it down piece by piece with video lectures, prompts, resources, and more.
We'll meet once as a group over zoom and the rest of the course is self paced. Scroll down and check out the full course syllabus!
Who is this course for
01
Small business owners, coaches, makers, creators wanting to build an audience 🤗
02
Creatives, artists, storytellers, activists with a desire to connect 😳
03
Beginners, skeptics, and anyone overwhelmed by this beast called marketing 😬
What you’ll get out of this course
Confidence to hit send
Get out of the mindset that you are "bothering" people and embrace the opportunity to give or say something worth sending.
Lots of ah-ha! moments
Email marketing has a lot of moving parts. It even has its own language!
Let me be your conductor, your translator, and your biggest cheerleader.
A loyal audience
Email is, IMHO, quite an intimate relationship that deserves care, consideration, and nurturing.
And probably some fun. Send good, send love, and watch it come back to you.
A community of peers
Joining this cohort give you access not only to me and my expertise, but to the rest of the cohort.
We can all learn from each other. In our pajamas.
What people are saying
Demri Rosekrans
Sky Erickson
Flexible course schedule
Learn at your own pace
Live launch on Monday, March 20th
1 - 2pm EST (recorded)
Come together (online) to talk email, meet the rest of your cohort, share questions and concerns, and get started!
Learn as you go with recorded sessions
Anytime access to remaining modules and your cohort community.
Learn at your own pace on your own time.
Cohort support
Throughout this course, you'll have access to your instructor and the rest of the cohort via the Maven community platform (think Slack). Here you can share progress, ask questions, and get feedback.
Course syllabus
01
Preparation
Learning the language of email: all the parts and pieces, platforms, and potential at your fingertips.
02
Planning
Goal setting, targeting, gathering material: what to send and why.
03
Setup
Laying the foundation: picking a platform, creating forms and basic flows.
04
Execution
Diving in: writing, re-writing, testing, sending!
05
Maintenance
Keeping up the momentum: reviewing, revisiting, iterating, list cleaning.
06
Expanding
Creating an ecosystem: growing your audience, building on value and offerings, integrating into other channels.
Meet your instructor
Kristy Martino
For nearly two decades, I have been a cross-creative wielding the powerful combination of words and images to unlock meaning and understanding.
I am a questioner and I am a messenger.
My manifesto is a world full of artists, designers, creatives, radical re-inventionists—all rooting for one another, sustaining themselves, and sending emails that matter.
