All courses Marketing & sales

Learn To Love Email Marketing

4.8 (6)

5 Days

Cohort-based Course

An email marketing course for beginners, skeptics, and nonbelievers.

Learn To Love Email Marketing

4.8 (6)

5 Days

Cohort-based Course

An email marketing course for beginners, skeptics, and nonbelievers.

Hosted by

Kristy Martino

Bona fide #emailgeek with two decades worth of experience sending <3 letters

Kristy Martino

Bona fide #emailgeek with two decades worth of experience sending <3 letters

Course overview

Everybody hates email

Right? Well..

Everybody hates irrelevant, pushy, meaningless email.

But your emails can be different. They can stand out from the pile.

Learn how to start and grow your list, write emails that actually get read (and saved and forwarded), and set yourself up for an outbox full of impact.

Learn to love email marketing (one of the most profitable marketing channel you have access to). 💌

How? I'll break it down piece by piece with video lectures, prompts, resources, and more.

We'll meet once as a group over zoom and the rest of the course is self paced. Scroll down and check out the full course syllabus!

Who is this course for

Small business owners, coaches, makers, creators wanting to build an audience 🤗

Creatives, artists, storytellers, activists with a desire to connect 😳

Beginners, skeptics, and anyone overwhelmed by this beast called marketing 😬

Small business owners, coaches, makers, creators wanting to build an audience 🤗

Creatives, artists, storytellers, activists with a desire to connect 😳

Beginners, skeptics, and anyone overwhelmed by this beast called marketing 😬

What you’ll get out of this course

Confidence to hit send

Get out of the mindset that you are "bothering" people and embrace the opportunity to give or say something worth sending.

Lots of ah-ha! moments

Email marketing has a lot of moving parts. It even has its own language!

Let me be your conductor, your translator, and your biggest cheerleader.

A really good email (or two, or more) to send

This course will help you PRODUCE fantastic emails and get a concrete strategy to keep producing and sending.

Because we won't just talk about email, we'll do it. Together.

A community of peers

Joining this cohort give you access not only to me and my expertise, but to the rest of the cohort.

We can all learn from each other. In our pajamas.

Course syllabus

15 lessons • 6 projects

Week 1

Jan 22—Jan 26

Nothing scheduled for this week

Bonus

HELLO, IT'S ME. AND YOU!

2 items

M1: PREPARATION

3 items

M2: PLANNING

4 items

M3: SETUP + EXECUTION

6 items

M4: MOMENTUM

3 items

M5: EXPANDING

3 items

4.8 (6 ratings)

What students are saying

Flexible course schedule

Learn at your own pace

Live launch via Zoom
Monday, January 22, at 12pm ET
Come together (online) to talk email, meet the rest of your cohort, share questions and concerns, and get started!
Learn as you go with recorded sessions
Anytime access to remaining modules and your cohort community.
Learn at your own pace on your own time.
Cohort support

Throughout this course, you'll have access to your instructor and the rest of the cohort via the Maven community platform (think Slack). Here you can share progress, ask questions, and get feedback.

What people are saying

I left this course with information and resources which was invaluable. But the most useful part of the experience was the inspiration and encouragement that Kristy provides throughout the course. The content is rich but I did not feel overwhelmed by the work ahead. I have concrete next steps. In fact, I am excited to begin sending better emails.

Catherine Stewart

Writer, Director, Filmmaker

Kristy was an informative, supportive, and hilarious instructor! I feel like the pacing and content were perfect, and inspired me to start thinking about my work in a new and exciting way. Additionally, Kristy truly created a cohort– I felt connected to other participants and valued the collaborative and peer-feedback nature of the course.

Ilona Rabovsky

Director of People and Systems at Rian Immigrant Center

Kristy is thorough and thoughtful. She's a champion of ideas and has helped our business focus on the big reasons why people should care about what we do. She's helped us grow a loyal audience and find a real voice in our email marketing.

Demri Rosekrans

Owner of Nahcotta, Gallery and Unique Gifts

Kristy is one of the coolest people I've ever met. She's smart, confident, always coloring outside the lines (in a good way). As a creative, she taught me a new way to think about business, art, and the business of art.

Sky Erickson

Art Director, The Coda Collection

Meet your instructor

Kristy Martino

For nearly two decades, I've been a professional storyteller, strategist, and advocate.

I've sent hundreds of thousands of emails on behalf of clients and understand how technology dances with the psychology of desire to get results.

I believe in the power of good email to build connection, ignite growth, and share stories.

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