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Positioning Strategy: Your Sales-Ready Website Messaging & Sales Deck In 3 Weeks
5.0 (6)
4 Weeks
·Cohort-based Course
Craft website messages that generate calls and a sales pitch that seals deals. All based on a positioning to make your product unforgettable
Positioning Strategy: Your Sales-Ready Website Messaging & Sales Deck In 3 Weeks
5.0 (6)
4 Weeks
·Cohort-based Course
Craft website messages that generate calls and a sales pitch that seals deals. All based on a positioning to make your product unforgettable
Helped +200 products & services in 16y
Course overview
Your 2 focuses to gain traction are website messaging & sales deck. Get it done.
TL;DR
👉 THIS IS A HANDS-ON PROGRAM TO DRIVE MORE CALLS (MARKETING WEBSITE) & SEAL DEALS (SALES DECK). WE WILL SELECT YOUR BEST MARKET OPPORTUNITY (POSITIONING). THEN, WE'LL CRAFT YOUR WEBSITE MESSAGES, A NO-BRAINER PRODUCT/SERVICE OFFER, AND A SALES PITCH.
🔥🔥 I ACCEPT ONLY 15 ENROLLMENTS. THIS IS TO ENSURE THE QUALITY OF MY SUPPORT. APPLY TO SEE IF YOU QUALIFY ASAP.
👉👉👉THINK OF THIS PROGRAM AS HIRING A fCMO/CRO OR AGENCY TO CREATE OR OPTIMIZE YOUR GTM PROCESS. YOU WILL IMPROVE YOUR POSITIONING, WEBSITE, OFFER, AND SALES DECK. BUT, IT WILL BE AT A FRACTION OF THE COST, ON YOUR TERMS, AND IN 3 WEEKS OF TURNOVER.
What's the program schedule (all live sessions to GET THINGS DONE TOGETHER)?
WEEK 1:
✅ Positioning-Audit Lab: Identify 1-5 Top Growth Positioning Possibilities
✅ Positioning Decision-Making: Score & Select The #1 Positioning Opportunity
WEEK 2:
✅ Messaging Lab: Craft Your Key Messaging Canvas
✅ Offering & Value Proposition Lab: Design a no-brainer product/service offer
WEEK 3:
✅ Sales Pitch Lab: Build your sales deck & discovery questions for sales calls
✅ Marketing Website Lab: Craft Your Website Wireframe
WEEK 4 & POST-COURSE:
✅ Roast Day: Get radical candid feedback on your sales deck & website.
✅ [OPTIONAL] Build lab: Publish your sales-ready website with Leadpages or Carrd no-code tools.
✅ BONUS: Go-to-market PowerHour: 1h x 1:1 GTM Consulting call w/ Jose to finalize your work and discuss your best GTM next steps.
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In every B2B business I've worked for, I've increased sales WIN rates by 50%, at least -- while reducing expenses.
All by following the behavioral science of how people buy B2B: most of your prospects will be more concerned about assessing the risks of buying from you to save their backs rather than benefiting from your service/product.
Once you're aware of that untold truth, getting more market traction follows my mantra:
"Market for problem-solving champions, sell for fearful decision-makers, deploy for the lazy users".
That's all you have to do, and all we'll do during this program, hands-on, together:
1️⃣ "Market for problem-solving champions" 👉 Marketing Website / Landing.
2️⃣ "Sell for fearful decision-makers" 👉 Sales deck.
3️⃣ "Deploy for the lazy users" 👉 Offer / Packaging.
This summarizes my step-by-step playbook, built from my +1,000 customer talks across 16+ years in B2B.
The goal is to optimize your 24/7 sales rep (your website) and your closing process (with your sales deck and offer).
This will get you more calls and more deals. All by getting into your buyer's mind and becoming unforgettable 🧠
CHECK THE SYLLABUS BELOW FOR THE STEP-BY-STEP WORKSHOPS AND PROCESS
This is for you if your product/service is ready to become unforgettable and...
01
You are founder in an early stage B2B startup
02
You are a solo-professional or small business owner in B2B software or high-ticket services
03
You're a CMO figuring out new B2B offerings
After this hands-on program, you'll get
Website wireframe with your new positioning messages
Ready to convert visitors into calls or MQLs. We'll select the best website goal for your type of product/service.
So you just have to move it into production or join our optional class to build your website.
Sales pitch deck that reflects your positioning & storytelling
We’ll craft a sales-optimized story by focusing on one key choice: What’s the heart of your story?
- The problem you solve
- A market challenge
- Your product
- Your view of the industry & market insight
We'll think about what gets your audience to agree with you, so they feel safe.
No-brainer offer / packaging + value proposition, ready for real-market testing
Winning it's all about reducing the risk perception in the mind of the customer. Do you have the lowest risk offer available in the market?
We'll design the lowest-risk offer possible. This may require repackaging your product.
My AI GTM system to accelerate each step (Deepseek & ChatGPT)
The exact system with ChatGPT & Deepseek I use for my clients. We'll brainstorm angles, messaging & support decision-making x2 faster.
BONUS CONTENT: 30 videos on how to use tools like Notion AI, ChatGTP, Humantic AI, Fathom AI, or Sparktoro for GTM.
Clarity of markets & positioning priorities to gain traction faster
Target Market-Selection (positioning) Canvas Complete
Strategize who to target (category, use cases), how (key messages offer, value prop), and why (differentiators, strengths).
We'll use my market-selection canvas to score and pick the best positioning opportunities for growth.
Messaging Canvas Complete
We'll create your differentiated messaging canvas, including:
- Problem Statement
- Top competitors
- Value Proposition(s)
- Differentiators — Why you?
- Sense of urgency — Why now?
- Credibility statements — Why should I trust you?
- Positioning Statement
A sales-ready website with no-code tools (Leadpages or Carrd)
This is if you join the OPTIONAL build day.
This course includes
8 interactive live sessions
Lifetime access to course materials
1 in-depth lesson
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Positioning Strategy: Your Sales-Ready Website Messaging & Sales Deck In 3 Weeks
Course syllabus
Week 1
Apr
8
Positioning-Audit Lab: Identify 1-5 Top Growth Positioning Possibilities
Apr
10
Positioning Decision-Making: Score & Select The #1 Positioning Opportunity
Week 2
Apr
15
Messaging Lab: Craft Your Key Messaging Canvas
Apr
17
Offering & Value Proposition Lab: Design a no-brainer product/service offer & Value Prop
Week 3
Apr
22
Sales Pitch Lab: Build your sales deck & discovery questions for sales calls
Apr
24
Marketing Website Lab: Craft Your Website Wireframe
Week 4
Apr
29
Roast Day: Get radical candid feedback on your sales deck & website
Post-course
May
1
[OPTIONAL] Build Lab: Publish your sales-ready website with leadpages or Carrd no-code tools
Bonus
Go-to-market PowerHour -> 1h x 1:1 Feedback & GTM Coaching call w/ Jose
Digital Smile Design is growing at double digits after working together on their positioning & messaging.
Testimonial By Brendon, CEO of Digital Smile Design
5.0 (6)
Testimonials by some of the 200+ professionals I've helped
Karan Singh
Bernard Mouton
Brendon McDonald
Akio Aida
Julie Taylor
Lya Rebelo
Veronica Aldazosa
Rebeca Sanz
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Access a FREE DIGITAL copy of my book "The Art of Positioning Strategy"($4.95 at Amazon)
This book is an in-depth 30-page breakdown of my whole market analysis + positioning process.
The "Unforgettable" 3-week program simplifies most of the time-consuming steps of the book and the templates. So we can make it in 3/4 weeks.
The book will give you an idea of my point of view on market positioning, behaviors, and GTM strategy for B2B software and services. You'll also learn the process in case you want to implement it by yourself!
Get FREE immediate access
Join an upcoming cohort
Positioning Strategy: Your Sales-Ready Website Messaging & Sales Deck In 3 Weeks
Cohort 6
$1,250
Dates
Application Deadline
Hey there! This is Jose. I'll take your hand to get the job done to accelerate your traction -- no fluff.
Jose Bermejo
x3 Founder, MBA, fCRO/CMO, Business Coach, Author, 16y+ leading B2B GTM teams
I've led go-to-market strategy, sales, business development, and partner teams as Chief Commercial Officer in the USA and Europe at B2B software companies achieving 120% growth < 3 years and x3 EBITDA.
You'd probably also like to know that I'm an entrepreneur who pioneered a disruptive real estate model in Spain. Now building Predictable Innovation Strategy in the USA — the consulting boutique where Warren and I offer our services.
I am a lifelong learner of management and strategy, with an MBA from a top-3 business school and Harvard Disruptive Strategy.
But what I love to do every day [a part of crushing my workout] is to use my experience to help innovators, product marketers, and founders transform an idea into a profitable business. That's my life's mission: pushing human progress forward by helping innovations succeed.
I build and improve the syllabus and will be your instructor and workshop facilitator during the BootCamp sessions. I also join Warren in the Q&As so you get both anlges.
Questions? Drop me a line!
I have answers for you!
Join an upcoming cohort
Positioning Strategy: Your Sales-Ready Website Messaging & Sales Deck In 3 Weeks
Cohort 6
$1,250
Dates
Application Deadline