Piers Fawkes will make you an AI-powered trend researcher

I founded PSFK more than 20 years ago to spot what’s next in retail, brands and consumer behavior, producing trend and innovation research for clients including Nike, Google, Target and Apple.

Over the past year I’ve also become a builder. Without a traditional engineering background, I’ve directed AI coding agents to create an AI knowledge platform, a consumer AI service and the automated research workflows we now use at PSFK.

My courses and workshops bring both halves together. I teach what I’ve learned from 20 years of spotting what matters and from running AI systems on my own sites, from how PSFK separates signal from noise to how I handle the AI crawlers and agents visiting psfk.com, fodda.ai and Service Buddy.