Workshop

Kiss, Marry, Kill: How to Deal With AI Agents Visiting Your Site

Piers Fawkes

Founder, PSFK | Trends & AI Builder

What to welcome, what to charge, and what to block when AI visits your site.

Every day, thousands of non-human visitors hit your website. Some are AI search engines like ChatGPT and Perplexity that can bring you qualified traffic. Others are commercial scrapers and training bots that hammer your servers, drive up hosting bills, and extract your content for free. Newer agents are even trying to browse, book, and buy.

Most leaders face a difficult trade-off: if you block all bots in your robots.txt file, your brand disappears from modern AI search. If you do nothing, your servers get drained and you lose control over how your brand is represented in AI answers.

This workshop cuts through the noise. Based on real traffic logs and defense systems deployed across live consumer and B2B sites, you’ll learn the kiss-marry-kill framework to separate valuable AI answer engines from predatory scrapers, set up an llms.txt file to guide how models summarize your business, and explore the emerging frontier of charging autonomous agents for access.

You'll leave with clean, dev-ready templates to hand your technical team so you can protect your infrastructure, safeguard your brand, and turn AI traffic into an advantage.

What you’ll learn

Go from guessing how to handle AI bot traffic to executing a clear, 4-tier strategy that protects your brand, site, and content.

  • Separate valuable AI answer engines and search indexers from aggressive, unpaid commercial scrapers.

  • Hand your web team a tested configuration that blocks server-draining scrapers without hurting your visibility in ChatGPT or Perplexity.

  • Make a low-cost, high-upside bet on the emerging standard that helps AI models cite your products and mission accurately.

  • Understand how to handle the new wave of autonomous bots that browse, fill forms, and attempt to transact on your site.

  • Learn how pay-per-crawl and agent micropayments (HTTP 402) are creating new commercial rails for high-value content.

  • Walk away with an executive implementation checklist to audit your digital properties immediately.

Workshop agenda

  • The Reality Check: What’s Hitting Your Server Right Now

    Inspect real-world server traffic logs from live sites. See the exact scale of bot visits, identify who is crawling (ByteSpider, CCBot, Perplexity, GPTBot), and understand the hidden server costs.

  • The Marry-Kiss-Kill Playbook

    Learn how to categorize visitors: Who to Marry (agents you want to feed), who to Kiss (action agents you can toll or govern), and who to Kill!

  • The Toolkit: robots.txt, llms.txt, and Edge Control

    Walk through developer-ready templates: a balanced robots.txt file, a clean llms.txt starter kit to help AI summarize your company accurately, and an executive checklist for your web team.

  • The Frontier & Live Audits: What to Charge & Real Site Teardowns

    Explore the emerging landscape of pay-per-crawl and HTTP 402 agent micropayments. Conclude with live teardowns of attendee robots.txt files to spot hidden risks and quick wins.

Learn directly from Piers

Piers Fawkes

Piers Fawkes

Contact

Founder, PSFK (20+ yrs trend research for Nike, Google, Target). AI builder.

Previously at
PSFK
See all products from Piers

Who this workshop is for

  • Founders & Digital Leaders:
    Protect your site and content from aggressive AI scrapers without disappearing from ChatGPT and Perplexity.

  • Marketing & SEO Directors:
    Learn how AI search cites your brand, deploy llms.txt as a smart bet, and avoid critical SEO mistakes.

  • Agency Strategists & Product Leads:
    Advise clients with a framework built on live sites to audit, govern & monetize autonomous bot traffic.

What's included

Piers Fawkes

Live sessions

Learn directly from Piers Fawkes in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

The 4-Tier robots.txt Starter Kit

A tested configuration file that separates search engines from aggressive scrapers to hand directly to your developers.

The llms.txt Business Description Template

A structured starter file to help modern AI models understand and cite your brand accurately.

Web Team Implementation Checklist

An executive hand-off sheet with the exact questions and instructions for your CTO, web team, or agency.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Frequently asked questions

Maven for Teams

Reimbursement

Get your company to pay

Everything L&D needs: email template, receipts, and certificate of completion.

Get reimbursed

Team discount

Learn with your teammates

Save 20%+ when 2 or more teammates enroll in the same cohort.

Save 20%+ with a team

Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

Book a private cohort

$395

USD

Oct 27
·

12–1:30pm EDT

·

2 cohorts