Workshop

Death of the Dashboard: Bringing Your Product to Life Within AI

Piers Fawkes

Founder, PSFK | Trends & AI Builder

What to build, what to keep, and how to stay visible when work moves into AI.

For fifteen years, the default playbook was simple: build a web dashboard. But customer behavior is shifting: knowledge workers and executives now spend more of their day working inside Claude, ChatGPT, and Copilot. Leaving an AI workspace to log into another browser portal feels friction-heavy, and many teams are seeing dashboard engagement slip.

The Model Context Protocol (MCP) creates a major opportunity: bringing your proprietary data and services directly into the tools your customers already use. But building without a web UI introduces real trade-offs: your brand risks becoming invisible, discovery is unsolved, and billing machine-to-machine interactions is far harder than building the server itself.

This workshop cuts through the developer hype. Drawing on real lessons from launching an MCP server with over 160 production releases alongside a live web platform, you’ll learn the 3-way decision matrix: what to keep on the web, what to expose to AI assistants, and where you must build both.

You’ll leave with executive decision rubrics and a dev-ready spec template to hand your technical team.

What you’ll learn

Go from guessing how AI replaces your dashboard to executing a clear product roadmap that brings your data into Claude and Copilot.

  • Evaluate what to keep in a web UI, what to turn into an MCP tool, and where you need both to protect customer trust.

  • Explore practical tactics to keep your brand and authority front-and-center when users interact with your data inside third-party AI interfa

  • Understand how customers and autonomous agents actually find, install, and trust your tools in the absence of a unified app store.

  • Review emerging approaches for pricing, metering, and licensing your data and services when there is no traditional checkout page.

  • Learn the high-level architectural rules to brief your technical team on—so they don't bloat tool descriptions or exhaust LLM token limits.

  • Walk away with a developer-ready MCP specification brief and a post-dashboard governance checklist to align engineering and product.

Workshop agenda

  • The Attention Shift: Why Portals Are Being Ignored

    Examine how knowledge workers are moving their day into Claude and Copilot, why web dashboards are losing engagement, and where the new friction points live.

  • The MCP Promise vs. The Cold Reality

    Inside a real MCP deployment with 160+ releases. What MCP does brilliantly (instant utility, agent access) vs. what it breaks (brand erasure, discovery, billing).

  • The 3-Way Framework: Web UI, MCP, or Hybrid?

    Walk through the framework: when visual web UI is essential (onboarding, billing), when an MCP tool wins, and how to architect a hybrid model that captures both.

  • The Technical Hand-Off & Live Product Teardowns

    High-level gotchas your dev team will face: context budgets, tool descriptions, and security. Concludes with an executive Q&A and technical rollout roadmap.

Learn directly from Piers

Piers Fawkes

Piers Fawkes

Contact

Founder, PSFK (20+ yrs trend research for Nike, Google, Target). AI builder.

Previously at
PSFK
See all products from Piers

Who this workshop is for

  • Founders & Product Leaders:
    Evaluate whether to build web UIs or MCP tools, and discover how to distribute data inside Claude and Copilot.

  • Agency Leads & Strategists
    Guide clients through the shift from destination portals to AI-callable tools without losing their brand.

  • Data & SaaS Directors
    Turn proprietary data and APIs into agent-ready tools while solving the discovery, billing, and context gotchas.

What's included

Piers Fawkes

Live sessions

Learn directly from Piers Fawkes in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

The 3-Way Decision Matrix

An executive framework to evaluate whether a feature belongs in a web UI or an AI assistant before committing developer budget.

The Executive MCP Specification Template

A structured Markdown brief defining tool schemas, parameters, and negative constraints to hand directly to your technical team.

The Post-Dashboard Governance Checklist

An operational guide covering tool discovery, brand visibility, usage analytics, and machine-to-machine billing models.

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Frequently asked questions

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Reimbursement

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Everything L&D needs: email template, receipts, and certificate of completion.

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Team discount

Learn with your teammates

Save 20%+ when 2 or more teammates enroll in the same cohort.

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Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

Book a private cohort

$395

USD

Oct 29
·

12–1:30pm EDT

·

2 cohorts