Piers Fawkes
Free Lesson

Future of AI & Creativity: A PSFK Briefing for 2027

45 min
Oct 21, 2026 12:00 PM

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What you'll learn

What is still valuable?

When AI makes the plan, the tool and the finished work in minutes, execution stops paying. See where value goes next.

Who are we really making things for?

AI agents now research and shop for people. Learn what changes when your audience isn’t only human.

How do we get paid?

As the competent middle gets squeezed, new ways to earn open up on either side. Hear what each path asks of you.

Why this topic matters

This session tackles three critical questions: what is still valuable, who are we really making things for, and how do we get paid in 2027? With intelligence, software and polish heading toward zero cost and zero time, we’ll share the themes emerging in the marketplace so you can find your answers before next year forces them on you.

You'll learn from

Piers Fawkes

Piers Fawkes

Founder, PSFK (20+ yrs trend research for Nike, Google, Target). AI builder.

Previously at
PSFK
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