Build Your Own 2027 Trends Report with AI
Piers Fawkes
Founder, PSFK | Trends & AI Builder
Build the research system behind a better trends report
Every fall, strategy teams scramble to produce a trends report. Most end up asking ChatGPT for a list and getting back the same generic trends as everyone else. Clients and leadership can tell.
The problem isn’t the AI. It’s the method. A good trends report rests on hundreds of real signals, a way to tell lasting shifts from noise, and evidence for every claim. That used to take a research team weeks.
Now you can build that team yourself. AI coding agents can collect, sort and analyze market signals for you, if you know how to direct them and what to ask them to look for.
This course gives you both. You’ll learn the method PSFK has refined over 20 years of trend research for brands like Nike, Google and Target. And you’ll learn to brief AI agents to build a research system around it, without writing code yourself.
You’ll leave with a 2027 trends report built on real evidence, and a system that keeps working after the course ends.
What you’ll learn
Go from asking ChatGPT for trends to running your own AI research system, using the method PSFK has refined over 20 years.
Write structured briefs that get Claude Code to build and change your system, so you can delegate technical work without writing code. You’l
Sort every source into signals, validation and illustration, so you know which evidence spots a trend, which proves it and which explains it
Sync news feeds, articles, reports and earnings calls into a database you can see, sort and correct. You’ll leave with a growing, searchable
Score each trend idea against independent evidence using PSFK’s rubric, so you only report what you can defend. You’ll leave with 5 to 8 evi
Turn your trends into implications and opportunities for your business, and check every claim against its source. You’ll leave with a draft
Set up a weekly routine that keeps your research fresh, with help in live Q&A sessions and from your cohort along the way. You’ll leave with
Learn directly from Piers
Piers Fawkes
Founder, PSFK (20+ yrs trend research for Nike, Google, Target). AI builder.
Who this course is for
Strategists and Planners
You write trend reports for clients or leadership and want them backed by real evidence, not a chatbot’s best guessInsights, Research & Innovation Teams
You need to track your market consistently, without starting from scratch every time someone asksConsultants & Independent Advisors
You want to offer trend intelligence as a service and build a research system you can reuse across clients
What's included
Live sessions
Learn directly from Piers Fawkes in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Ready-to-run starter kit
Setup instructions, agent instructions, briefs and a working demo system, so you start building on day one.
PSFK’s trend method files
The classification system, trend scoring rubric and report template PSFK uses with its own clients.
Setup clinic before kickoff
A live 60-minute group session to get your system running before week 1.
Weekly Q&A and show-and-tell
A live Thursday session to share your progress, get answers and learn from other students’ builds.
Your own 2027 trends report
A draft report for your industry, client or organization, with every claim linked to its source.
Session recordings
Watch any session you miss, and rewatch the build steps when you need them.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
6 live sessions • 3 lessons • 3 projects
Week 1
Nov
3
Live build: Sources, signals and the brief method
Tue 11/37:00 PM—8:30 PM (UTC)Nov
5
Office hours and show-and-tell
Thu 11/57:00 PM—8:00 PM (UTC)Optional
Sources, signals and the brief method
Week 2
Nov
10
Live build: Patterns and proof
Tue 11/107:00 PM—8:30 PM (UTC)Nov
12
Office hours and show-and-tell
Thu 11/127:00 PM—8:00 PM (UTC)Optional
Patterns and proof
Schedule
Live sessions
2-3 hrs / week
A 90-minute live build on Tuesdays and 60-minute office hours and show-and-tell on Thursdays, 2:00 PM ET. All sessions are recorded.
Tue, Nov 3
7:00 PM—8:30 PM (UTC)
Thu, Nov 5
7:00 PM—8:00 PM (UTC)
Tue, Nov 10
7:00 PM—8:30 PM (UTC)
Projects
1-2 hrs / week
Build your research system on your own sources each week, using ready-made briefs. Each week ends with a milestone you share with the cohort for feedback.
Async content
1 hr / week
A weekly lesson with PSFK’s method for that week, plus short prep before Tuesday’s build and Thursday’s show-and-tell
Frequently asked questions
Maven for Teams
Reimbursement
Get your company to pay
Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedPrivate cohort
Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort$1,495
USD