Consultancy

AI Product Advisory

Piers Fawkes

Piers Fawkes

Founder, PSFK (20+ yrs trend research for Nike, Google, Target). AI builder.

See all products from Piers

Building an AI product? Exploring an idea? Stuck on what to do next?

Discuss directly with Piers Fawkes, founder of PSFK and Fodda, how to navigate the strategic and practical challenges of developing AI-powered products and services. Piers will use his experience working on AI projects focused on the finding and sharing of knowledge, including Fodda.

Whether you're starting from an idea, refining a prototype, or working through complex technical decisions, get an experienced outside perspective to challenge assumptions, evaluate opportunities, and identify what to do next.

Every engagement is different.

AI Product Strategy

Product positioning, commercial opportunities, feature prioritization, business models, and deciding what to build next.

Knowledge & Content Products

Turning proprietary knowledge, content, research, and expertise into AI-powered services. Knowledge graphs, RAG, structured data, and retrieval systems.

AI Architecture & Integration

MCP, APIs, AI agents, knowledge systems, model selection, and connecting products to existing AI platforms.

AI Workflows & Automation

Automated research, publishing, analysis, agent orchestration, and multi-step AI workflows.

AI Commercialization

Pricing AI services, monetizing APIs, agentic commerce, machine-to-machine payments, and emerging AI business models.

Work together for four weeks

Four one-hour advisory calls, typically one per week, plus up to 30 minutes of independent research or follow-up thinking each week. Sessions are tailored to your needs rather than a fixed curriculum. At the end, you'll receive a concise summary of recommendations, priorities, and next steps.

Case Study: SearchShop

As SearchShop develops its AI-powered shopping platform, founder Nathan Grotticelli and his team have been working regularly with Piers Fawkes to explore product opportunities and navigate technical and commercial decisions.

Their advisory conversations bring together experience from Fodda's AI knowledge systems and PSFK's understanding of retail, consumer behavior, and emerging business models.

Recent discussions have covered hybrid knowledge graphs, MCP orchestration, personalized shopping intelligence, agent optimization, and new commerce protocols.

The relationship combines strategic perspective with practical technical guidance and independent follow-up research.

$2,500

USD

Get unstuck. Make better AI product decisions. Move forward.