Free Lesson

Translate "Features Shipped" Into Business Impact

Part of From Feature Manager to Product Leader

45 min
Jul 22, 2026 12:30 PM
Virtual (Zoom)

In this video

What you'll learn

Climb the Product Metrics Ladder in four steps

Move from output to outcome: feature, product metric, customer value, business result.

Put a dollar figure on a feature you shipped

Translate one shipped feature into retained revenue, cost saved, or risk avoided that leadership recognizes.

Make your roadmap's case in the CFO's language

Frame your roadmap as value created, not cost to be cut, so leaders back it instead of trimming it.

Why this topic matters

The most fulfilled product leaders can see their impact, and so can their leadership. They connect what they ship to what the business gains, in dollars. That clarity is a skill. The Product Metrics Ladder builds it in four steps, from a feature to a number leadership acts on, like "15% less churn, $1.2M retained." I'll build one on a prepared example, and you'll leave ready for your own product.

You'll learn from

Brennan Collins

Brennan Collins

VP Product before 30, 17 years in product, 500+ coaching sessions

Students from

Amazon
PayPal
PwC UK
Capital One
Coda
See all products from Brennan