The Influential PM: Strategy, Stakeholders, Outcomes
Brennan Collins
VP Product. 500+ PMs Stuck to Strategic
Shift from executing roadmaps to owning the strategy behind them.
( ⏰ Early enrollment 33% off promotion expires August 30th! Use code EARLY for discount ⏰)
You are the product manager known for execution, but that reputation is also the reason you are handed roadmaps instead of being asked to decide on the strategy.
The product manager with the most impact is the one who connects feature work to business outcomes and speaks the language of executive stakeholders.
Most PMs were trained in one pillar of the job: delivery. Yet, when it's time for promotion, they are judged on all four: strategy, delivery, customer experience, and growth.
For mid-level PMs, their success hinges entirely on making strategic decisions and communicating them persuasively. This course targets these two critical areas to amplify your product impact and accelerate your career.
The Influential PM is a three-week, live, small-group cohort: six sessions with Brennan plus three office hours, where you practice every technique on your actual work with a group of peers who will sharpen your thinking.
Every lesson is immediately applicable to your work, that same day.
What you’ll learn
Stop executing others' roadmaps. Build a strategy that gets approved, speak the language of business, and win stakeholder buy-in.
Build the chain from your feature to a business outcome a VP would present to a board.
Numbers at every level. If there's no number, there's no ladder.
Learn to avoid vanity metrics (e.g. "engagement") and speak to anyone at any level.
Resistance to your plans doesn't mean "no." It means you're framing things incorrectly. Learn how to go from no to "yes!"
Learn reframing techniques for the situations that trip up even the most experienced PMs.
Gaining executive support for your product and your career is crucial, but they don't really care what features you built.
High-impact PMs connect what they build to the hidden number that each executive is worried about.
Your stakeholders aren't irrational. They're optimizing for things you can't see yet, which is why your rational pitch keeps losing.
Once you know what people are actually rewarded and punished for, you stop pitching to their stated priorities and start getting approved.
Most strategy docs are feature timelines in disguise. They answer "when" but do not clarify, align, or inspire.
Learn to present strategy as a pitch that is both emotional and logical, which pulls advocates to you.
Your research must go beyond competitive intel in making strategic decisions. Find evidence for your choices through customer discovery.
Learn to surface important customer needs and turn those findings into strategic hypotheses that execs easily understand.
Learn directly from Brennan
Brennan Collins
Product Executive. Coached 500+ PMs from Stuck to Strategic.
Who this course is for
Product Managers with 3 to 10 years of experience who are strong at shipping and want to move more into strategy
PMs who've been told to "be more strategic" while simultaneously being fed a roadmap of stakeholder demands
PMs who want more influence by speaking the language of executives with clarity, confidence, and persuasion
Prerequisites
Experience as a Product Manager, Product Owner, Strategist, or Founder
This course assumes you've been around product for a few years, regardless of the size of company.
A real product and deliverables you can build upon in the course
Students who use their real work in the exercises learn 10x more. "Out of work" students are encouraged to use prior products.
A passion for continuous learning and growth
If you have that, you're my kind of people.
What's included
Live sessions
Learn directly from Brennan Collins in a real-time, interactive format.
AI Coaching Skills
28 AI coaching skills that serve as "Brennan in a Box" and improve your product deliverables long after the course is over.
Weekly Office Hours
To apply concepts directly to your work and ask personalized questions to bolster your career
Immediately Applicable Exercises
Develop a new skill and apply it to your current work in every class.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
9 live sessions • 6 lessons • 6 projects
Week 1
Sep
15
Live Lesson 1: The Mindset and Actions of a Product Leader
Tue 9/152:00 PM—4:00 PM (UTC)Sep
16
Live Lesson 2: Market Research and Visualizing Customer Needs
Wed 9/162:00 PM—4:00 PM (UTC)
The Mindset and Actions of a Product Leader
Market Research & Visualizing Customer Needs
Sep
16
Optional: Office Hours Week 1
Week 2
Sep
22
Live Lesson 3: Defining and Influencing Product Metrics
Tue 9/222:00 PM—4:00 PM (UTC)Sep
23
Live Lesson 4: Vision and Near-Term Strategy
Wed 9/232:00 PM—4:00 PM (UTC)
Defining & Influencing Product Metrics
Crafting Near-Term Direction (Vision & Strategy)
Sep
23
Optional: Office Hours Week 2
Free resources
Schedule
Live sessions
4 hrs / week
4 hours of live sessions + 1 office hour
Tue, Sep 15
2:00 PM—4:00 PM (UTC)
Wed, Sep 16
2:00 PM—4:00 PM (UTC)
Wed, Sep 16
4:15 PM—5:30 PM (UTC)
Projects
1-2 hrs / week
Customer interviews, customer journey map, product metrics ladder, vision, strategy one-pager, positioning statement, business model, market intelligence, cafe update. Plus bonus videos and articles for further learning.
Visual Frameworks and Templates to Learn Quickly
Learn to be a Complete Product Manager
With special emphasis on Strategy and Growth in this advanced course
Frequently asked questions
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