Stop Shipping Features. Start Building Strategy That Influences and Wins.
Most mid-career PMs are stuck in delivery mode. You execute roadmaps you didn't create. Manage stakeholder requests you can't push back on. Ship features you don't believe in.
You want to be strategic and earn a seat at the table. But no one showed you how.
So you keep saying yes to every demand. You build what's asked instead of what moves the business. You watch less experienced PMs get promoted because they learned to speak the language of business.
Most PM training teaches execution: writing user stories, running sprints, stakeholder updates. AI's work. No one teaches the skills AI can't replace: connecting user needs to buyer economics, crafting strategy executives fund, transforming demands into defensible roadmaps.
This course changes that. In 4 weeks, you'll learn to think like a product leader and speak like a business owner.
Why this works:
Foundation-first: AI becomes your multiplier, not your replacement.
Apply immediately: Every exercise uses your real work. Artifacts you present Monday.
Live cohort: 8 sessions + 4 office hours.
Track record: 300+ PMs trained. 36+ promotions in a year. Alumni at Amazon, PwC, Walmart, Microsoft, PayPal.
Stop executing. Start leading.
What you’ll learn
Stop executing others' roadmaps. Build strategy executives fund, speak the language of business, and win stakeholder buy-in.
Assess your skills across the Four Pillars of Product Management (Strategy, Delivery, Customer Experience, Growth)
Identify gaps preventing promotion and create action plan to strengthen weakest pillar
Ask better questions in interviews to uncover hidden desires and visualize customer journeys
Build a Product Metrics Ladder connecting feature → behavior → user outcome → customer KPI → business KPI
Distill market research into a compelling vision for the future
Work backwards from vision to define strategic milestones and outcome-based roadmap themes
Construct a foundation of context and logic to explain and defend roadmap decisions
Apply "Product Judo" to turn lose-lose situations into opportunities for stakeholder support
Build a business model that connects customer segments to offerings to revenue and to cost
Speak fluently about pricing, GTM channels, and financial models that justify investment
Master the pitch deck formula and a 60-second "café update" that gets you noticed by leadership
Build a portfolio of strategic artifacts (vision, roadmap, metrics, business model) that proves you're ready for the next level
Who this course is for
Mid-career PMs stuck in delivery mode who want to think more strategically and earn a seat at the decision-making table.
Experienced product managers who want to speak the language of business and defend their roadmap with metrics executives respect.
PMs ready for promotion or exploring product leadership who want to operate like strategic leaders, not order-takers.
Prerequisites
2 to 10 years experience as Product Manager or Product Owner
These are advanced topics. This is not an entry-level course. See my free content for PM foundations and breaking into product management.
Experience shipping multiple iterations of the same product
No one-and-done projects here. You need to have felt the joy and pain of good and bad decisions (yours or someone else's).
An intrinsic desire to grow your responsibility & challenges
Not just your salary (but that comes with it)... You don’t need to be a Senior PM yet, but you should want to become one.
What's included
Live sessions
Learn directly from Brennan Collins in a real-time, interactive format.
Weekly Office Hours
To apply concepts directly to your work and ask personalized questions to bolster your career
Immediately Applicable Exercises
Develop a new skill and apply it to your current work in every class.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
12 live sessions • 8 projects
Week 1
Jan
19
Live Lesson 1: The Mindset and Actions of a Product Leader
Mon 1/193:00 PM—5:00 PM (UTC)Jan
21
Live Lesson 2: Market Research and Visualizing Customer Needs
Wed 1/213:00 PM—5:00 PM (UTC)Jan
22
Office Hours Week 1
Thu 1/223:00 PM—4:00 PM (UTC)Optional
Reframing Your Role: The Mindset and Actions of a Product Leader
Market Research & Visualizing Customer Needs
Week 2
Jan
26
Live Lesson 3: Defining and Influencing Product Metrics
Mon 1/263:00 PM—5:00 PM (UTC)Jan
28
Live Lesson 4: Crafting a Vision and Strategy
Wed 1/283:00 PM—5:00 PM (UTC)Jan
29
Office Hours Week 2
Thu 1/293:00 PM—4:00 PM (UTC)Optional
Defining & Influencing Product Metrics
Crafting a Vision and Strategy
Free lesson
From Stakeholder Demands to Strategic Wins
Reframe Random Feature Requests into Strategic Initiatives
Turn vague asks like “Add AI” into outcome-driven initiatives that earn trust and advocacy.
Climb the Product Metrics Ladder
Learn a simple framework to connect features to customer outcomes, product outcomes, and business results.
Elevate Your Influence Immediately
Walk away with a tool you can use tomorrow to transform stakeholder demands into strategic conversations.
Win with Other People's Ideas
Stop fighting feature requests. Learn how to champion and reshape them so stakeholders become your biggest advocates.
Schedule
Live sessions
5 hrs / week
4 hours of live sessions + 1 office hour
Mon, Jan 19
3:00 PM—5:00 PM (UTC)
Wed, Jan 21
3:00 PM—5:00 PM (UTC)
Thu, Jan 22
3:00 PM—4:00 PM (UTC)
Projects
1-2 hrs / week
Customer interviews, customer journey map, product metrics ladder, vision, strategy one-pager, positioning statement, business model, market intelligence, cafe update. Plus bonus videos and articles for further learning.
Success stories
- I have been fortunate to have multiple coaches & mentors at my company, & yet I have never experienced this level of dedication to empowering people for success in my entire career.
Senior PM
Amazon - Brennan coached me in learning the foundational skills to take my product career to the next level. Whereas other courses only offered help to game the system for FAANG interviews, Brennan worked with me on how to understand and navigate the complex in and outs for how to build successfully products and features in todays environment
Principal Product Manager
Demandbase - I can't think of a better teacher for PMs to learn from.
Head of Product
PayPal - Transformed my approach to product strategy completely.
Senior PM
PwC - Brennan Collins is a phenomenal product leader. He can help you navigate all the traps, delivering functionality that delights users in production. If you want to level up as a PM, check his course out.
Managing Director
BDO - I can’t thank you enough, Brennan. The value per minute was unmatched.
Founder
Vester AI
Visual Frameworks and Templates to Learn Quickly
Learn to be a Complete Product Manager
With special emphasis on Strategy and Growth in this advanced course
Download the Guide to the Four Pillars of Product Management
Download Here: https://unabatedproducts.com/four-pillars
Frequently asked questions
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$1,799
USD
2 cohorts