The Influential PM: Build Strategy, Win Stakeholders, Lead with Impact
4 - 5 Weeks
·Cohort-based Course
Stop pushing features, start shaping outcomes. Learn how top product leaders think, inspire, and drive growth.
The Influential PM: Build Strategy, Win Stakeholders, Lead with Impact
4 - 5 Weeks
·Cohort-based Course
Stop pushing features, start shaping outcomes. Learn how top product leaders think, inspire, and drive growth.
Previously at
Course overview
Master the Moves of Top Product Leaders
Most Product Managers want to be more strategic, but no one shows them how. They're stuck reacting to roadmaps they didn't create, managing stakeholder requests they can’t push back on, and shipping features they don’t believe in.
This course changes that - without needing a new job, a fancy title, or executive permission.
You’ll learn how to think like a product strategist, communicate like a leader, and make business-impacting decisions in your current role. You’ll build a product vision, map out customer needs, turn backlog chaos into strategy, and pitch initiatives that get approved.
And you’ll do it all using frameworks you can apply immediately: during your next team meeting, roadmap discussion, or stakeholder call.
No waiting. No busywork. No career therapy. Just real tools that help you lead with clarity, confidence, and impact starting today.
Who is this course for
01
Mid-career PMs stuck in delivery mode who want to think more strategically and earn a seat at the decision-making table.
02
Experienced product managers and product owners who want to grow their skills and impact without having to change jobs to do so.
03
PMs ready for promotion or exploring product leadership who want to level up beyond delivery and operate like founders.
Prerequisites
3 to 7 years experience as Product Manager or Product Owner
These are advanced topics. This is not an entry-level course. See my free content for PM foundations and breaking into product management.
Experience shipping multiple iterations of the same product
No one-and-done projects here. You need to have felt the joy and pain of good and bad decisions (yours or someone else's).
An intrinsic desire to grow your responsibility & challenges
Not just your Jira velocity... You don’t need to be a Senior PM yet, but you should want to become one.
What you’ll get out of this course
Shift from Ticket-Taker to Trusted Strategist
Learn to escape “order taker” mode and prove your strategic value to leaders.
You’ll practice reframing tasks into strategic outcomes, so your boss sees you as someone who drives the roadmap, not just executes it.
Master Stakeholder Influence
Get your voice heard and ideas respected in high-stakes meetings.
Through role-plays and frameworks, you’ll learn how to defend your strategy, push back diplomatically, and win stakeholder buy-in without asking for permission.
Define Metrics That Matter
Show results that executives care about, not just feature releases.
You’ll design product metrics that ladder up to business outcomes and practice storytelling with data that elevates your credibility instantly.
Create Vision and Strategy That Stick
Go from fuzzy goals to a crisp vision your team rallies behind.
You’ll learn positioning, strategic themes, and outcome-based roadmapping so you can inspire your team and give execs confidence in your direction.
Speak the Language of Business Leaders
Gain financial fluency and business model skills most PMs lack.
By connecting your product decisions to business models, pricing, and growth levers, you’ll impress leaders and set yourself apart from peers.
Design End-to-End Customer Experiences
Deliver beyond features by shaping adoption, onboarding, and growth.
You’ll learn to drive success without new builds, through CX improvements, GTM enablement, and growth tactics that amplify impact and customer loyalty.
Confident Career Positioning
Craft a story and toolkit that sets you up for promotion or job change.
You’ll leave with a capstone strategic project, a “café update” pitch, and the confidence to show up as a product leader in performance reviews or interviews.
What’s included
Live sessions
Learn directly from Brennan Collins in a real-time, interactive format.
Weekly Office Hours
To apply concepts directly to your work and ask questions.
Immediately Applicable Exercises
Develop a new skill and apply it to your current work in every class.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
Week 1
Oct
14
Live Lesson 1
Tue 10/145:00 PM—7:00 PM (UTC)Oct
16
Live Lesson 2
Thu 10/165:00 PM—7:00 PM (UTC)Oct
17
Office Hours Week 1
Fri 10/175:30 PM—6:30 PM (UTC)Optional
Reframing Your Role: The Mindset and Actions of a Product Leader
Market Research & Visualizing Customer Needs
Week 2
Oct
21
Live Lesson 3
Tue 10/215:00 PM—7:00 PM (UTC)Oct
23
Live Lesson 4
Thu 10/235:00 PM—7:00 PM (UTC)Oct
24
Office Hours Week 2
Fri 10/245:30 PM—6:30 PM (UTC)Optional
Defining & Influencing Product Metrics
Crafting a Vision and Strategy
Week 3
Oct
28
Live Lesson 5
Tue 10/285:00 PM—7:00 PM (UTC)Oct
30
Live Lesson 6
Thu 10/305:00 PM—7:00 PM (UTC)Oct
31
Office Hours Week 3
Fri 10/315:30 PM—6:30 PM (UTC)Optional
Turning Stakeholder Feature Requests into Strategic Moves
Building a Business, Not Just a Product
Week 4
Nov
4
Live Lesson 7
Tue 11/46:00 PM—8:00 PM (UTC)Nov
6
Live Lesson 8
Thu 11/66:00 PM—8:00 PM (UTC)
Driving Growth & End-to-End Customer Experience
Pitching, Influence, and Career Growth
Bonus
Nov
7
Office Hours Week 4
Fri 11/76:00 PM—8:00 PM (UTC)Optional
Retrospective & Personalized Coaching
What people are saying about Brennan
Senior PM
Product Manager
Principal Product Manager
Senior PM
Meet your instructor
Brennan Collins
Brennan Collins
AIPMM-certified product executive, founder, educator, and coach who has helped transform the careers of 300+ product managers worldwide. Former VP of Product at both high-growth startups and enterprise companies.
VP-Level Product Leadership
Led product, design, and business development in startups and large enterprises, often establishing their first product management principles.
Proven Track Record
Built and scaled 0→1 products generating $50M+ in revenue with measurable business impact
Certified Expert Educator
AIPMM-certified with 300+ PMs personally trained and mentored through bootcamps and 1:1 coaching
Advancing Careers
Became a VP Product before 30 years old and now helping others achieve the same. Over three dozen alumni and mentees earned promotions or landed better product jobs within a year of taking his courses
Join an upcoming cohort
The Influential PM: Build Strategy, Win Stakeholders, Lead with Impact
October '25 Cohort
$899
Dates
Payment Deadline
November-December 2025
$899
Dates
Payment Deadline
Course schedule
4-6 hours per week
Tuesdays & Thursdays
1:00pm - 3:00pm EST
Live sessions, group exercises, and personalized Q&A
October cohort begins 10/14/25
4 weeks, 8 live sessions, 4 office hours
Bring other aspiring PMs to compound your growth together
Weekly projects
1-2 hours per week
Personalized projects to apply lessons immediately to your current work. Invite your colleagues to progress together and reinforce culture change
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
Join an upcoming cohort
The Influential PM: Build Strategy, Win Stakeholders, Lead with Impact
October '25 Cohort
$899
Dates
Payment Deadline
November-December 2025
$899
Dates
Payment Deadline
$899
USD
4 - 5 Weeks