The Influential PM: Strategy, Stakeholders, Significance - Multiplied by AI
Brennan Collins
VP Product. 300+ PMs Stuck to Strategic
This course is popular
3 people enrolled last week.
Master Your Craft First. Then Let AI Multiply Your Significance as a PM Leader
AI can write your PRD in 30 seconds. But it can't figure out which problem to solve, get buy-in from your VP, or connect your feature to revenue targets executives fund.
You're competent. You know the fundamentals. But you're stuck in delivery mode, executing roadmaps you didn't create, managing requests you can't push back on, watching less capable PMs get promoted because they learned to speak the language of business.
The gap isn't talent. It's significance.
You produce work that disappears. You need work that registers as strategically important to people with power. AI won't fix this. It'll just help you execute faster on things nobody notices.
This course teaches you both: master the craft that makes you significant, then sharpen the tool that multiplies your impact.
In 4 weeks, learn frameworks AI amplifies but can't replace:
See how it's done: Live examples showing good → better → best execution
Practice on your work: Multiple exercises per session, immediate application
Build then sharpen: Create artifacts Monday-ready, get prompts that 10x them
Know when AI's enough: High-stakes strategy needs your judgment. Repetitive work doesn't.
Stop being invisible. Start being significant.
What you’ll learn
Stop executing others' roadmaps. Build strategy executives fund, speak the language of business, and win stakeholder buy-in.
Assess your skills across the Four Pillars of Product Management (Strategy, Delivery, Customer Experience, Growth)
Identify gaps preventing promotion and create action plan to strengthen weakest pillar
Ask better questions in interviews to uncover hidden desires and visualize customer journeys
Build a Product Metrics Ladder connecting feature → behavior → user outcome → customer KPI → business KPI
Distill market research into a compelling vision for the future
Work backwards from vision to define strategic milestones and outcome-based roadmap themes
Construct a foundation of context and logic to explain and defend roadmap decisions
Apply "Product Judo" to turn lose-lose situations into opportunities for stakeholder support
Build a business model that connects customer segments to offerings to revenue and to cost
Speak fluently about pricing, GTM channels, and financial models that justify investment
Master the pitch deck formula and a 60-second "café update" that gets you noticed by leadership
Build a portfolio of strategic artifacts (vision, roadmap, metrics, business model) that proves you're ready for the next level
Learn directly from Brennan
Brennan Collins
Startup & Enterprise Product Exec. Coached 300+ PMs from Stuck to Strategic
Who this course is for
Mid-career PMs stuck in delivery mode who want to think more strategically and earn a seat at the decision-making table.
Experienced product managers who want to speak the language of business and defend their roadmap with metrics executives respect.
PMs ready for promotion or exploring product leadership who want to operate like strategic leaders, not order-takers.
Prerequisites
3 to 10 years experience in Product Management
This is not an entry-level course. These are advanced topics. See my free content for PM foundations and breaking into product management.
Experience shipping multiple iterations of the same product
No one-and-done projects here. You need to have felt the joy and pain of good and bad decisions (yours or someone else's).
An intrinsic desire to grow your responsibility & challenges
Not just your salary (but that comes with it)... You don’t need to be a Director of PM yet, but you should want to become one.
What's included
Live sessions
Learn directly from Brennan Collins in a real-time, interactive format.
Weekly Office Hours
To apply concepts directly to your work and ask personalized questions to bolster your career
Immediately Applicable Exercises
Develop a new skill and apply it to your current work in every class.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
AI accountability artifacts
Reinforce what you learned long after the course is over.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
12 live sessions • 8 projects
Week 1
Mar
2
Live Lesson 1: The Mindset and Actions of a Product Leader
Mon 3/23:00 PM—5:00 PM (UTC)Mar
4
Live Lesson 2: Market Research and Visualizing Customer Needs
Wed 3/43:00 PM—5:00 PM (UTC)Mar
5
Office Hours Week 1
Thu 3/53:00 PM—4:00 PM (UTC)Optional
Reframing Your Role: The Mindset and Actions of a Product Leader
Market Research & Visualizing Customer Needs
Week 2
Mar
9
Live Lesson 3: Defining and Influencing Product Metrics
Mon 3/92:00 PM—4:00 PM (UTC)Mar
11
Live Lesson 4: Crafting a Vision and Strategy
Wed 3/112:00 PM—4:00 PM (UTC)Mar
12
Office Hours Week 2
Thu 3/122:00 PM—3:00 PM (UTC)Optional
Defining & Influencing Product Metrics
Crafting a Vision and Strategy
Free resources
Schedule
Live sessions
5 hrs / week
4 hours of live sessions + 1 office hour
Mon, Mar 2
3:00 PM—5:00 PM (UTC)
Wed, Mar 4
3:00 PM—5:00 PM (UTC)
Thu, Mar 5
3:00 PM—4:00 PM (UTC)
Projects
1-2 hrs / week
Customer interviews, customer journey map, product metrics ladder, vision, strategy one-pager, positioning statement, business model, market intelligence, cafe update. Plus bonus videos and articles for further learning.
Testimonials
- I have been fortunate to have multiple coaches & mentors at my company, & yet I have never experienced this level of dedication to empowering people for success in my entire career.
Senior PM
Amazon - Brennan coached me in learning the foundational skills to take my product career to the next level. Whereas other courses only offered help to game the system for FAANG interviews, Brennan worked with me on how to understand and navigate the complex in and outs for how to build successfully products and features in todays environment
Principal Product Manager
Demandbase - I can't think of a better teacher for PMs to learn from.
Head of Product
PayPal - Transformed my approach to product strategy completely.
Senior PM
PwC - Brennan Collins is a phenomenal product leader. He can help you navigate all the traps, delivering functionality that delights users in production. If you want to level up as a PM, check his course out.
Managing Director
BDO - I can’t thank you enough, Brennan. The value per minute was unmatched.
Founder
Vester AI
Visual Frameworks and Templates to Learn Quickly
Learn to be a Complete Product Manager
With special emphasis on Strategy and Growth in this advanced course
Download the Guide to the Four Pillars of Product Management
Download Here: https://unabatedproducts.com/four-pillars
Frequently asked questions
$1,799
USD