The Influential PM: Strategy, Stakeholders, Significance
Brennan Collins
VP Product. 500+ PMs Stuck to Strategic
From order-taker to outcome-owner. Build competence, confidence, and impact
Product Management is a business function, not a technical one. Thus, we are meant to act more like business owners than delivery managers.
If you are known for getting things done, but you still feel like something's missing or don't know if your work really matters, it's not a coincidence.
The PM with impact (and feels great about their work) is the one who connects feature work to business outcomes and speaks the language of executives.
Most PMs were trained in one pillar of the job: delivery. And yet, when it's time for promotion, they are judged on all four pillars instead: strategy, delivery, customer experience, and growth. That dissonance is often felt but unarticulated. The Influential PM makes this visible and shows you how to amplify your product impact and accelerate your career.
This is a three-week live small group cohort: six sessions with Brennan, practicing counter-intuitive techniques on your actual work with a cohort of peers who will sharpen your thinking.
What you’ll learn
Stop executing others' roadmaps. Build strategy that gets funded, speak the language of business, and win stakeholder buy-in.
Build the chain from your feature to a business outcome a VP would present to a board.
Numbers at every level. If there's no number, there's no ladder.
Learn to avoid vanity metrics (e.g. "engagement") and speak to anyone at any level.
Without real market data, stakeholder opinions win and your opinion loses.
Learn to discover customer needs beyond feature requests and turn those findings into strategic hypotheses that execs easily understand.
Your stakeholders aren't irrational. They're optimizing for things you can't see yet.
When you know what people are actually rewarded and punished for, you stop pitching to their stated priorities and start getting approved.
Typical strategy docs that are timelines of features in disguise answer "when" but do not clarify, align, or inspire.
Learn to present strategy as an emotional and logical pitch that pulls advocates to you.
Gaining executive support for your product and your career is crucial, but they don't really care what you built.
High-impact PMs connect what they build to the hidden number that each executive is worried about.
Resistance to your plans doesn't mean "no." It means you're framing things incorrectly.
Learn reframing techniques for the situations that trip up even the most experienced PMs.
Learn directly from Brennan
Brennan Collins
Product Executive & Educator. Coached 500+ PMs from Stuck to Strategic
Who this course is for
Product Managers with 3 to 10 years of experience who are strong at shipping and want to move more into strategy
PMs who've been told to "be more strategic" while simultaneously being fed a roadmap of stakeholder demands
PMs who want more influence by speaking the language of executives with clarity, confidence, and persuasion
Prerequisites
Experience as a Product Manager, Product Owner, Strategist, or Founder
This course assumes you've been around product for a few years, regardless of the size of company.
A real product and deliverables you can build upon in the course
Students who use their real work in the exercises learn 10x more. "Out of work" students are encouraged to use prior products.
A passion for continuous learning and growth
If you have that, you're my kind of people.
What's included
Live sessions
Learn directly from Brennan Collins in a real-time, interactive format.
AI Coaching Skills
28 AI coaching skills that serve as "Brennan in a Box" and improve your product deliverables long after the course is over.
Weekly Office Hours
To apply concepts directly to your work and ask personalized questions to bolster your career
Immediately Applicable Exercises
Develop a new skill and apply it to your current work in every class.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
9 live sessions • 6 lessons • 6 projects
Week 1
Sep
15
Live Lesson 1: The Mindset and Actions of a Product Leader
Tue 9/152:00 PM—4:00 PM (UTC)Sep
16
Live Lesson 2: Market Research and Visualizing Customer Needs
Wed 9/162:00 PM—4:00 PM (UTC)
The Mindset and Actions of a Product Leader
Market Research & Visualizing Customer Needs
Sep
16
Optional: Office Hours Week 1
Week 2
Sep
22
Live Lesson 3: Defining and Influencing Product Metrics
Tue 9/222:00 PM—4:00 PM (UTC)Sep
23
Live Lesson 4: Vision and Near-Term Strategy
Wed 9/232:00 PM—4:00 PM (UTC)
Defining & Influencing Product Metrics
Crafting Near-Term Direction (Vision & Strategy)
Sep
23
Optional: Office Hours Week 2
Free resources
Schedule
Live sessions
4 hrs / week
4 hours of live sessions + 1 office hour
Tue, Sep 15
2:00 PM—4:00 PM (UTC)
Wed, Sep 16
2:00 PM—4:00 PM (UTC)
Wed, Sep 16
4:15 PM—5:30 PM (UTC)
Projects
1-2 hrs / week
Customer interviews, customer journey map, product metrics ladder, vision, strategy one-pager, positioning statement, business model, market intelligence, cafe update. Plus bonus videos and articles for further learning.
Visual Frameworks and Templates to Learn Quickly
Learn to be a Complete Product Manager
With special emphasis on Strategy and Growth in this advanced course
Frequently asked questions
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