The Influential PM: Strategy, Stakeholders, Significance
Brennan Collins
VP Product. 500+ PMs Stuck to Strategic
From order-taker to outcome-owner. Build competence, confidence, and impact
Product Managers are meant to act more like business owners than delivery managers.
If you're running packed sprints, closing your Jira board every week, and NOW even building product yourself - you're doing exactly what you were told to do. But if you feel like something's missing or don't know if your work really matters, it's not a coincidence.
The PM who succeeds (and feels great about their work) is the one who connects product work to business outcomes and speaks the language of the people who make decisions (until you do).
Most PMs were trained in one pillar of the job: delivery, and yet are judged on all four: strategy, delivery, customer experience, and growth. That dissonance is often felt but unseen from the inside. The Influential PM makes it visible and shows you how to amplify your impact and accelerate your career.
This is a two-week live cohort: six sessions with Brennan, practicing counter-intuitive techniques on your actual work with a cohort of peers who will sharpen your thinking.
This is the second step in the Unabated trilogy: Emerging PM → The Influential PM → Unabated PM, and is for experienced product managers.
What you’ll learn
Stop executing others' roadmaps. Build strategy that gets funded, speak the language of business, and win stakeholder buy-in.
Build the chain from your feature to a business outcome a VP would present to a board.
Numbers at every level. If there's no number, there's no ladder.
Learn to avoid vanity metrics (e.g. "engagement") and speak to anyone at any level.
Without real market data, stakeholder opinions win and your opinion loses.
Learn to discover customer needs beyond feature requests and turn those findings into strategic hypotheses that execs easily understand.
Your stakeholders aren't irrational. They're optimizing for things you can't see yet.
When you know what people are actually rewarded and punished for, you stop pitching to their stated priorities and start getting approved.
Typical strategy docs that are timelines of features in disguise answer "when" but do not clarify, align, or inspire.
Learn to present strategy as an emotional and logical pitch that pulls advocates to you.
Gaining executive support for your product and your career is crucial, but they don't really care what you built.
High-impact PMs connect what they build to the hidden number that each executive is worried about.
Resistance to your plans doesn't mean "no." It means you're framing things incorrectly.
Learn reframing techniques for the situations that trip up even the most experienced PMs.
Learn directly from Brennan
Brennan Collins
Product Executive & Educator. Coached 500+ PMs from Stuck to Strategic
Who this course is for
Product Managers with 3 to 10 years of experience who are strong at shipping but want to move more into strategy
PMs who've been told to "be more strategic" without a single concrete suggestion on what to do differently
B2B PMs who want to speak the language of executives, not just engineering and design
Prerequisites
Experience as a Product Manager, Product Owner, Strategist, or Founder
This course assumes you've been around product for a few years, regardless of the size of company.
A real product and deliverables you can build upon in the course
Students who use their real work in the exercises learn 10x more. "Out of work" students are encouraged to use prior products.
A passion for continuous learning and growth
If you have that, you're my kind of people.
What's included
Live sessions
Learn directly from Brennan Collins in a real-time, interactive format.
Weekly Office Hours
To apply concepts directly to your work and ask personalized questions to bolster your career
Immediately Applicable Exercises
Develop a new skill and apply it to your current work in every class.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
AI Coach Prompts/Skills
28 AI coaching skills that serve as "Brennan in a box" and improve your product deliverables long after the course is over.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
8 live sessions • 6 projects
Week 1
Jul
6
Live Lesson 1: The Mindset and Actions of a Product Leader
Mon 7/62:00 PM—3:30 PM (UTC)Jul
8
Live Lesson 2: Market Research and Visualizing Customer Needs
Wed 7/82:00 PM—3:30 PM (UTC)Jul
10
Live Lesson 3: Defining and Influencing Product Metrics
Fri 7/102:00 PM—3:30 PM (UTC)
The Mindset and Actions of a Product Leader
Market Research & Visualizing Customer Needs
Defining & Influencing Product Metrics
Jul
10
Office Hours Week 1
Week 2
Jul
13
Live Lesson 4: Vision and Near-Term Strategy
Mon 7/132:00 PM—3:30 PM (UTC)Jul
17
Live Lesson 6: Strategic Storytelling & Proactive Influence
Fri 7/172:00 PM—3:30 PM (UTC)
Crafting Near-Term Direction (Vision & Strategy)
Strategic Storytelling & Proactive Influence
Jul
17
Office Hours Week 2
Free resources
Schedule
Live sessions
4 hrs / week
4 hours of live sessions + 1 office hour
Fri, Jul 10
3:45 PM—5:00 PM (UTC)
Fri, Jul 17
3:45 PM—5:00 PM (UTC)
Mon, Jul 6
2:00 PM—3:30 PM (UTC)
Projects
1-2 hrs / week
Customer interviews, customer journey map, product metrics ladder, vision, strategy one-pager, positioning statement, business model, market intelligence, cafe update. Plus bonus videos and articles for further learning.
Visual Frameworks and Templates to Learn Quickly
Learn to be a Complete Product Manager
With special emphasis on Strategy and Growth in this advanced course
Frequently asked questions
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