The Influential PM: Build Strategy, Win Stakeholders, Lead with Impact
5 Weeks
·Cohort-based Course
Stop pushing features, start shaping outcomes. Learn how top product leaders think, inspire, and drive growth.
The Influential PM: Build Strategy, Win Stakeholders, Lead with Impact
5 Weeks
·Cohort-based Course
Stop pushing features, start shaping outcomes. Learn how top product leaders think, inspire, and drive growth.
Previously at
Course overview
Master the Moves of Top Product Leaders
Most Product Managers want to be more strategic, but no one shows them how. They're stuck reacting to roadmaps they didn't create, managing stakeholder requests they can't push back on, and shipping features they don't believe in.
This course changes that - without needing a new job, a fancy title, or executive permission.
Build Strategy. Win Stakeholders. Lead with Impact.
Most mid-career PMs (3-8 years) take piecemeal courses on strategy, metrics, influence, research - learning six topics in isolation when they need one integrated system.
The Influential PM teaches the full stack of product leadership in 4 weeks:
1. Strategy: Connect user needs to buyer economics. Build vision executives fund.
2. Metrics: Map feature → behavior → outcome → business KPI.
3. Influence: Transform stakeholder demands into strategic roadmaps.
4. Business: Speak revenue, margin, risk - not just user stories.
5. Growth: Drive sales and end-to-end customer experience.
6. Pitching: Win approval for initiatives and career promotions.
What makes this different:
- Comprehensive: Six topics others split into separate courses, taught as one integrated system.
- Foundation-first: AI courses teach you to work faster. But if you haven't mastered the craft, AI just helps you execute bad ideas faster - or worse, replaces you entirely. Build your foundation first. Then AI becomes your superpower instead of your replacement. (1^100 = 1, but 100^100 = everything.)
- Apply immediately: Every exercise uses your actual work - build strategy maps, roadmaps, pitch decks you present Monday morning.
- Live cohort: 2-hour sessions twice weekly + office hours with personalized feedback.
- Track record: 300+ PMs trained. 3+ dozen promotions within a year. Products generating $50M+ revenue. Alumni at Amazon, Walmart, Microsoft, and startups.
Stop pushing features. Start shaping outcomes. You'll finish Week 1 with a strategy you can present Monday morning.
Who is this course for
01
Mid-career PMs stuck in delivery mode who want to think more strategically and earn a seat at the decision-making table.
02
Experienced product managers and product owners who want to grow their impact, be seen as leaders, and work on meaningful things.
03
PMs ready for promotion or exploring product leadership who want to level up beyond delivery and operate like founders.
Prerequisites
3 to 7 years experience as Product Manager or Product Owner
These are advanced topics. This is not an entry-level course. See my free content for PM foundations and breaking into product management.
Experience shipping multiple iterations of the same product
No one-and-done projects here. You need to have felt the joy and pain of good and bad decisions (yours or someone else's).
An intrinsic desire to grow your responsibility & challenges
Not just your Jira velocity... You don’t need to be a Senior PM yet, but you should want to become one.
What you’ll get out of this course
Shift from Ticket-Taker to Trusted Strategist
Learn to escape “order taker” mode and prove your strategic value to leaders.
You’ll practice reframing tasks into strategic outcomes, so your boss sees you as someone who drives the roadmap, not just executes it.
Master Stakeholder Influence
Get your voice heard and ideas respected in high-stakes meetings.
Through role-plays and frameworks, you’ll learn how to defend your strategy, push back diplomatically, and win stakeholder buy-in without asking for permission.
Define Metrics That Matter
Show results that executives care about, not just feature releases.
You’ll design product metrics that ladder up to business outcomes and practice storytelling with data that elevates your credibility instantly.
Create Vision and Strategy That Stick
Go from fuzzy goals to a crisp vision your team rallies behind.
You’ll learn positioning, strategic themes, and outcome-based roadmapping so you can inspire your team and give execs confidence in your direction.
Speak the Language of Business Leaders
Gain financial fluency and business model skills most PMs lack.
By connecting your product decisions to business models, pricing, and growth levers, you’ll impress leaders and set yourself apart from peers.
Design End-to-End Customer Experiences
Deliver beyond features by shaping adoption, onboarding, and growth.
You’ll learn to drive success without new builds, through CX improvements, GTM enablement, and growth tactics that amplify impact and customer loyalty.
Confident Career Positioning
Craft a story and toolkit that sets you up for promotion or job change.
You’ll leave with a capstone strategic project, a “café update” pitch, and the confidence to show up as a product leader in performance reviews or interviews.
What’s included
Live sessions
Learn directly from Brennan Collins in a real-time, interactive format.
Weekly Office Hours
To apply concepts directly to your work and ask questions.
Immediately Applicable Exercises
Develop a new skill and apply it to your current work in every class.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
Week 1
Nov
10
Live Lesson 1
Mon 11/103:00 PM—5:00 PM (UTC)Nov
12
Live Lesson 2
Wed 11/123:00 PM—5:00 PM (UTC)Nov
13
Office Hours Week 1
Thu 11/133:00 PM—4:00 PM (UTC)Optional
Reframing Your Role: The Mindset and Actions of a Product Leader
Market Research & Visualizing Customer Needs
Week 2
Nov
17
Live Lesson 3
Mon 11/173:00 PM—5:00 PM (UTC)Nov
19
Live Lesson 4
Wed 11/193:00 PM—5:00 PM (UTC)Nov
20
Office Hours Week 2
Thu 11/203:00 PM—4:00 PM (UTC)Optional
Defining & Influencing Product Metrics
Crafting a Vision and Strategy
Week 3
Week 4
Dec
1
Live Lesson 5
Mon 12/13:00 PM—5:00 PM (UTC)Dec
3
Live Lesson 6
Wed 12/33:00 PM—5:00 PM (UTC)Dec
4
Office Hours Week 3
Thu 12/43:00 PM—4:00 PM (UTC)Optional
Turning Stakeholder Feature Requests into Strategic Moves
Building a Business, Not Just a Product
Week 5
Dec
8
Live Lesson 7
Mon 12/83:00 PM—5:00 PM (UTC)Dec
10
Live Lesson 8
Wed 12/103:00 PM—5:00 PM (UTC)
Driving Growth & End-to-End Customer Experience
Pitching, Influence, and Career Growth
Bonus
Dec
11
Office Hours Week 4
Thu 12/113:00 PM—5:00 PM (UTC)Optional
Retrospective & Personalized Coaching
The Four Pillars of Product Management
Most PMs master delivery but stay stuck as order-takers. This guide shows the four pillars that separate feature shippers from product leaders: Strategy, Delivery, Customer Experience, and Adoption & Growth.
Each pillar includes goals, key activities, and three things you can do this week to shift from execution mode to strategic influence.
28 pages. Zero fluff. Immediate actions for Monday.
Download Now
What people are saying about Brennan
Senior PM
Principal Product Manager
Head of Product
Senior PM
Managing Director
Founder
Sr. Product Manager
Product Manager
Meet your instructor
Brennan Collins
Brennan Collins
Award-winning speaker, product executive, founder, educator, and coach who has helped transform the careers of 300+ product managers worldwide. Former VP of Product at both high-growth startups and enterprise companies.
VP-Level Product Leadership
Led product, design, and business development in startups and large enterprises, often establishing their first product management principles.
Proven Track Record
Built and scaled 0→1 products generating $50M+ in revenue with measurable business impact
Certified Expert Educator
AIPMM-certified with 300+ PMs personally trained and mentored through bootcamps and 1:1 coaching
Advancing Careers
Became a VP Product before 30 years old and now helping others achieve the same. Over three dozen alumni and mentees earned promotions or landed better product jobs within a year of taking his courses
Join an upcoming cohort
The Influential PM: Build Strategy, Win Stakeholders, Lead with Impact
November-December 2025
$899
Dates
Payment Deadline
Course schedule
4-6 hours per week
October Cohort (Oct 14 - Nov 6)
Tuesdays & Thursdays 12:00pm - 2:00pm CT
Office Hours: Fridays, 12:30 - 1:30 PM CT (optional)
November Cohort (Nov 10 - Dec 11)
Mondays & Wednesdays, 9:00 - 11:00 AM CT
Office Hours: Thursdays, 9:00 - 10:00 AM CT (optional)
Note: Thanksgiving week (Nov 24-30) has no sessions
Weekly commitment: 4-6 hours
4 hours live sessions per week
+ 1-2 hours exercises
Choose Which Schedule Fits You
Oct T/Th or Nov M/W
None fit? Email brennan@unabatedproducts.com for other options
Live sessions are interactive workshops with breakout exercises - not lectures. Office hours are optional 1:1 coaching on your work.
Can't make a live session? All sessions are recorded. Catch up within 48 hours and you won't fall behind.
From Stakeholder Demands to Strategic Wins
Reframe Random Feature Requests into Strategic Initiatives
Climb the Product Metrics Ladder
Elevate Your Influence Immediately
Win with Other People's Ideas
Get the free recording
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
Join an upcoming cohort
The Influential PM: Build Strategy, Win Stakeholders, Lead with Impact
November-December 2025
$899
Dates
Payment Deadline