Brennan Collins
Free series

From Feature Manager to Product Leader

A feature manager ships what the roadmap says. A product leader decides what belongs on it, brings the team along, and can show what the work was worth. This series teaches you three moves: own the stakeholder conversation, own the strategy, own the impact. Each session teaches one framework and maps to a pillar of The Influential PM: Strategy, Stakeholders, Significance.

Jul 8 – Jul 22, 2026
Virtual (Zoom)

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Wed Jul 8·4:30 PM UTC

Reframe a Feature Request in 3 Moves

The best product leaders do something subtly impressive with a feature request: they turn it into a sharper decision than the original idea, AND the stakeholder leaves trusting them more, not less. That is a learnable skill. The Stakeholder Judo reframe finds the real problem under the request and points to a stronger solution. I'll walk through three moves for your own requests

You'll learn from

Brennan Collins

VP Product before 30, 17 years in product, 500+ coaching sessions

Wed Jul 15·4:30 PM UTC

Find the "Why" Behind a Roadmap You Didn't Write

Respected product leaders can always answer two questions: why this, and why now. When you own those answers, your team stops guessing and trusts the direction. Most roadmaps never write these answers down. A list of features is not a strategy. It's a queue. I'll show you how to recover that 'why' from a roadmap you were handed, using five questions, worked on an example you can copy.

You'll learn from

Brennan Collins

VP Product before 30, 17 years in product, 500+ coaching sessions

Wed Jul 22·4:30 PM UTC

Translate "Features Shipped" Into Business Impact

The most fulfilled product leaders can see their impact, and so can their leadership. They connect what they ship to what the business gains, in dollars. That clarity is a skill. The Product Metrics Ladder builds it in four steps, from a feature to a number leadership acts on, like "15% less churn, $1.2M retained." I'll build one on a prepared example, and you'll leave ready for your own product.

You'll learn from

Brennan Collins

VP Product before 30, 17 years in product, 500+ coaching sessions

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