Translate "Features Shipped" Into Business Impact

Part of From Feature Manager to Product Leader

Hosted by Brennan Collins

Wed, Jul 22, 2026

4:30 PM UTC (45 minutes)

Virtual (Zoom)

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The Influential PM: Strategy, Stakeholders, Significance
Brennan Collins
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What you'll learn

Climb the Product Metrics Ladder in four steps

Move from output to outcome: feature, product metric, customer value, business result.

Put a dollar figure on a feature you shipped

Translate one shipped feature into retained revenue, cost saved, or risk avoided that leadership recognizes.

Make your roadmap's case in the CFO's language

Frame your roadmap as value created, not cost to be cut, so leaders back it instead of trimming it.

Why this topic matters

The most fulfilled product leaders can see their impact, and so can their leadership. They connect what they ship to what the business gains, in dollars. That clarity is a skill. The Product Metrics Ladder builds it in four steps, from a feature to a number leadership acts on, like "15% less churn, $1.2M retained." I'll build one on a prepared example, and you'll leave ready for your own product.

You'll learn from

Brennan Collins

VP Product before 30, 17 years in product, 500+ coaching sessions

I made VP of Product before 30, and I got there by learning to lead products, not just ship them. The approach that made me successful was a handful of skills not taught in PM certifications: connecting the work to both customer and business needs, and earning the room while I did it.

For 17 years, I built, launched, and scaled products, including a few that generated more than $50M, across high-growth startups and large enterprises, where politics and influence matter as much as the product. Those worlds look like opposites, yet they reward the same skill, and it can be taught.

I've coached more than 500 product managers toward that next level, and many stepped into the leadership and the impact they were seeking. My approach is direct and optimistic. You are already capable. A few learnable moves change how your decisions land and how your work gets seen. Learn one framework, watch it run on a real example, and leave with something you can use Monday. The Influential PM is where we build all of it on your own product, with direct feedback.

Students from

Amazon
PayPal
PwC UK
Capital One
Coda
See all products from Brennan

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