Run AI Interviews That Reveal What Customers Really Want

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Run AI Interviews That Reveal What Customers Really Want

Hosted by Abi Awomosu and Eric Li

388 students

What you'll learn

Design AI interview questions that get real answers

Ask in ways that reveal what customers actually think and feel, not what they think you want to hear.

Run AI-moderated customer interviews

Set up AI interviews that eliminate bias and awkwardness while scaling your qualitative research effortlessly.

Extract actionable insights from feedback

Transform raw customer responses into clear patterns that drive better product and marketing decisions.

Why this topic matters

Surveys can often give rehearsed answers. Focus groups often favour loud voices. Your business deserves better. AI interviews reveal what customers truly feel but won't say directly. Understanding these hidden insights leads to products people actually want and messaging that genuinely resonates. You'll walk away with techniques to uncover these truths immediately—no big budget needed.

You'll learn from

Abi Awomosu

Founder & CEO of Data, Art & Soul (Ex-Uber, Apple, Meta, Microsoft)

Helping companies of all sizes understand what their customers really want for over 20 years at places like Meta, Uber, Apple, and Google. I'm all about finding the real insights that most people miss.

Eric Li

Co-Founder of Versive (Ex-Uber, Vareto)

Creator of Versive's AI research platform that helps teams make faster customer-informed decisions. Building tools that reveal insights other research methods miss. Y Combinator-backed.

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388 students

Share this lesson

388 students

Go deeper with a course

How to Use AI to Truly Understand Your Market and Customers