Create AI Personas and Focus Groups that Drive Revenue

Lightning Lessons

Practical skills & tools to accelerate your career

Create AI Personas and Focus Groups that Drive Revenue

Hosted by Abi Awomosu

1,478 students

What you'll learn

Build Authentic AI Personas that Resonate

Craft dynamic, AI-powered personas that truly reflect your target audience's needs, motivations, and desires.

How to Use Internet Data as Your Billion-Person Focus Group

Uncover hidden customer insights that traditional research methods miss, and use them to fuel revenue growth.

Watch AI in Action: A Real-Time Demo

See a live demo of how to build and run AI focus groups, transforming raw data into revenue-generating insights.

Why this topic matters

Struggling to keep up with your market? Traditional research can be slow, expensive, and often misses the mark. In this masterclass, you’ll discover how AI-powered focus groups unlock deeper insights, uncover hidden opportunities, and validate ideas faster—so you can stay ahead of the competition and create solutions that truly resonate.

You'll learn from

Abi Awomosu

20+ Years Analytics and Research Experience: ex-Meta, Uber, Apple

Abi Awomosu is a seasoned research and analytics expert with 20+ years experience spanning Fortune 100 tech giants, global advertising agencies, corporate innovation and as a mentor and advisor to over 200 vibrant startups across the world.

As the founder of Data, Art & Soul, a strategic insights consultancy focused on startups, scale-ups, and purpose-driven businesses, she's on a mission to democratise insights, empowering businesses of all sizes to build products their customers truly love.

Abi specialises in combining AI, data exploration, qualitative research, and market analysis to uncover valuable insights and market opportunities. Her passion lies in uncovering the 'why' behind consumer behaviour, translating data into actionable strategies that fuel sustainable business growth.

Previously at