The AI-Powered Super IC

Get Answers In Hours With AI-Powered Customer Interviews

Hosted by John Whalen, PhD

149 students

What you'll learn

Learn How To Run Your First AI Moderated Interview

Set up and conduct your first AI-moderated customer interview in under 30 minutes.

Gain Insights in Hours

Quickly gather actionable customer insights to answer your strategic questions within hours.

Watch and Learn – Live demo!

Watch as I create a new study live! See how AI interviews me and how it analyzes interviews for key insights.

Why this topic matters

Traditional customer interviews are slow, costly, and hard to scale. AI moderation transforms this, quickly delivering actionable insights to strategic questions. Mastering AI-powered interviews lets you rapidly validate decisions, expand globally, and cut turnaround times—unlocking insights with unprecedented efficiency.

You'll learn from

John Whalen, PhD

AI for UX Expert, Fortune 100 clientele, CEO, author & speaker

I lead Insights & Innovation at Brilliant Experience, where I help global brands understand the psychology behind their customers' behaviors and bring successful products to market.


Initially skeptical about AI, my team and I conducted “AI vs. Humans” studies to pinpoint precisely where AI-enhanced research excels—and where human judgment remains irreplaceable. I became convinced that AI will transform how research will be done.


Now I've reviewed >100 AI-enhanced tools and regularly interview pioneering founders in the AI-for-UX space and (thoughtfully) leverage the latest AI tools to deliver Accelerated Insights: rapid, scaled, global insights for top brands. Our clients asked if I could train them to use AI in their processes too, and I now teach the popular Maven course AI for Customer Research: Future-Proof Your UX & Product Skills on Maven.


With a PhD from Johns Hopkins, and as author of Design for How People Think, I combine academic rigor with real-world pragmatism to help you harness the new realities of AI-powered research.

Clients Include

Google
Capital One
Bloomberg
Mars Wrigley
Blue Cross Blue Shield
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