Jared has seen a few things in his 49 years of experience. He’s been in this industry since the dawn of personal computing. He has witnessed how teams succeed at delivering innovative technologies by using a problem-solving approach, while many other teams fail because they start with a shiny capability, plug it into a product, and hope users figure out what to do with it.

In this Lightning Lesson, Jared will flip the script and walk through a real case study that begins not with the solution, but with the people. He’ll show you how deep user understanding reveals the actual gaps in their workflows and how AI can fill those gaps in meaningful, reliable, and grounded ways.

He’ll also dig into the practical side: how to design AI functionality that genuinely improves users’ lives while navigating the realities of the technology, from hallucinations to performance constraints to operational cost. You’ll get a clear, honest look at what it takes to build AI functionality that serves users rather than asking our users to serve the AI.