Center Centre UX School

Center Centre UX School

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World-renowned Maker of Awesomeness at Center Centre.

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Center Centre UX School Empowers UX pros to deliver exceptional UX.

  • Jared Spool is a leading voice in UX and design, known for coaching organizations to create products and services that genuinely improve people’s lives.

  • Co-CEO of Center Centre, where he teaches five advanced courses for UX professionals, including UX Leadership & Influence, Advanced Strategic UX Research, Craft + Lead a Strategic UX Vision, Outcome-Driven UX Metrics, and UX & Design for Today’s AI Functionality.

  • CEO/Founding Principal of UIE.

  • Co-authored two foundational books on usability and user-centered design.

  • Hosts free weekly Talk UX Strategy sessions in the Leaders of Awesomeness community.

  • Has worked with teams at IBM, NASA, Disney, Fidelity, SAP, GM, ExxonMobil, and even the Obama White House.

  • Jared also created and taught the Experience Design Management course at Tufts University.

Co-CEO of Center Centre
Center Centre – UIE

Alumni reviews

Jared cuts through the hype with clear, sound reasoning. His advice is practical and genuinely helpful.
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Nuno

Cohort 10
Senior Product designer · PepsiCo
Excellent grounding of established UX frameworks, and definitions informing how to leverage AI to drive unique UX value improving people's lives.
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Ron

Cohort 10
Design Principal · Design Brigade
This course helped me better understand how to approach research for AI driven features. It gave me a clearer understanding of different levels of user expertise, how to challenge overly optimistic stakeholder assumptions, and how to structure strategic research that leads to better product decisions. The course was very well structured and easy to follow. In a time when there's so much hype around AI, it was especially valuable to hear Jared's perspective backed by research, practical experience, and real world examples rather than assumptions.
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Milica

Cohort 10
Senior UX Designer · Better Collective
I really enjoyed the course. I think it is a good reminder to not buy into the hype and really focus on the actual Design work and to focus on creating something new, rather than sticking to a formula. However the only reason why I deduct 1 star is that it is a bit on the short side - not from the length of the content and teaching material - that is perfect and very well layed out - more on the side of the discussion I would have wished for a bit longer timeslots to let more "develop" than just Q&A, But on that note - Jared was always there, present and he even let my basic questions not go unanswered, which I highly appreciate: Designers come to this course from all kinds of places and experience - and he does not judege, but instead pick you up from where you are.
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Jan

Cohort 10
Lead UX Designer · MedTron AG
I've been a fan of Jared for years and was excited to join this course about AI integration into Product Design and UX. As expected, he delivered with insightful wisdom and useful frameworks. The lectures were super fun, I was laughing out loud many times because Jared manages to put things so refreshingly simple. The q&a sessions were very helpful as our group had a wide variety of individual questions. I HIGHLY recommend this course to anyone in the field of UX / Design / Product Management. This is your foundation for everything AI & UX-related.
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Dennis

Cohort 9
Director of Project & Product Management · zigzag GmbH