Center Centre UX School

Center Centre UX School

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World-renowned Maker of Awesomeness at Center Centre.

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Center Centre UX School Empowers UX pros to deliver exceptional UX.

  • Jared Spool is a leading voice in UX and design, known for coaching organizations to create products and services that genuinely improve people’s lives.

  • Co-CEO of Center Centre, where he teaches five advanced courses for UX professionals, including UX Leadership & Influence, Advanced Strategic UX Research, Craft + Lead a Strategic UX Vision, Outcome-Driven UX Metrics, and UX & Design for Today’s AI Functionality.

  • CEO/Founding Principal of UIE.

  • Co-authored two foundational books on usability and user-centered design.

  • Hosts free weekly Talk UX Strategy sessions in the Leaders of Awesomeness community.

  • Has worked with teams at IBM, NASA, Disney, Fidelity, SAP, GM, ExxonMobil, and even the Obama White House.

  • Jared also created and taught the Experience Design Management course at Tufts University.

Co-CEO of Center Centre
Center Centre – UIE

Alumni reviews

The course is definitely worth the money. I got much more value from it than I expected. I learned how to write strong case studies with confidence, but also how to reflect on my career in a way that helps me understand and present my professional story more authentically. It helped me see what kind of experience I have, what makes it valuable, and how to communicate it better. The course also helped me understand what kind of job I actually want, where I should focus my applications, and what my next career goal should be. I now have a much clearer direction. Since taking the course, I’ve been invited to interviews and I’m currently in hiring processes for roles I genuinely want to get. I also connected with other designers, and it was really valuable to work alongside people from the same profession who are facing similar challenges.
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Marija

Cohort 1
Product Designer · Unemployed
This course gave me the context I needed and tools I needed to walk my clients through a thoughtful process to planning for and creating AI functionality (or not!)

Chelsey

Cohort 10
Co-founder / CEO · Citizen Tech Collective
Jared cuts through the hype with clear, sound reasoning. His advice is practical and genuinely helpful.
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Nuno

Cohort 10
Senior Product designer · ex-PepsiCo
Excellent grounding of established UX frameworks, and definitions informing how to leverage AI to drive unique UX value improving people's lives.
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Ron

Cohort 10
Design Principal · Design Brigade
This course helped me better understand how to approach research for AI driven features. It gave me a clearer understanding of different levels of user expertise, how to challenge overly optimistic stakeholder assumptions, and how to structure strategic research that leads to better product decisions. The course was very well structured and easy to follow. In a time when there's so much hype around AI, it was especially valuable to hear Jared's perspective backed by research, practical experience, and real world examples rather than assumptions.
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Milica

Cohort 10
Senior UX Designer · Better Collective