Center Centre – UIE

Center Centre UX School

Co-CEO at Center Centre and CEO/Founding Principal of UIE.

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Cohort 3

To get real measurable UX results, we need to focus on our customers’ and users’ real needs.


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This course teaches you how to adapt your UX research and design practices to deliver AI-based functionality.


World-renowned Leader in UX and Design

Jared Spool

Guides UX professionals on delivering well-designed products and services.


UX & Design for Today's AI Functionality

Product Designer

Senior Product Designer

Product Manager

Director of Product Design

Principal Product Designer

Sr. Manager, UX/UI

Pirincipal Content Designer & Practice Lead

Principal UX Designer

Design director

Consultant

Ensure that every new AI capability your organization delivers improves the lives of your users and customers. AI is changing everything, and it’s currently impossible to imagine a world without it. The romantic viewpoint speaks to all the new things we’ll do with it — how it’ll make all our lives so much better.Yet you'll need to invest significant effort to realize the full potential of your AI functionality. UX and Design can (and should) play a substantial strategic role in how AI is infused into your organization’s products and services.How do you ensure that every new AI capability your organization delivers improves the lives of our users and customers?You can’t let AI be something that just happens to your products. You must intentionally design your AI capabilities to respect AI’s limitations while delivering exceptional experiences to the people you design for.

Section 1: Delivering Strategic UX & Design into the AI World (Lecture: 2 hours)

Section 2: Bringing AI Value through Intelligent UX & Design (Lecture: 1 hour)

Section 3: The Strategic UX & Design Process in an AI World (Lecture: 3 hours)

Learn how to adapt UX and design practices to deliver AI-based functionality.

For UX professionals seeking a user-centered approach to implementing AI.

Experienced Product and UX leaders who are now building and designing AI capabilities into their products and services.

Senior UX and Individual Contributors who want to take a leadership role in their org to ensure that UX is given attention with AI efforts.

Professionals ready to drive strategic thinking throughout their org on how to implement and deliver innovative, high-quality AI-infused UX.

Stand out from other UX professionals and show hiring managers you’re the ideal fit for their open positions.

World-renowned UX Leader

Coaches UX professionals on navigating critical career moves.

Out of work? Use promo code UNEMPLOYED99 to save $200.The UX job market has changed substantially in the last five years. Before then, you could get away with just talking about UX and proving you knew your stuff. That’s all you needed for hiring managers to snatch you up.Now, in 2026, those old job-hunting practices no longer work. There are hundreds (and occasionally thousands) of people applying for every position. Getting a hiring manager’s attention is more difficult than ever before. Old tricks don’t get you hired.You must tell a story that will make you stand out. Your résumé, LinkedIn profile, and portfolio all need to clearly communicate why your previous UX experience makes you perfect for your next job. Jared will coach you to decode job ads for the requirements you’d be great at, match them directly to your past experience, and show the hiring managers that you’re an ideal candidate for their opening.You’ll learn the proven techniques to identify compelling stories describing your work experience, package those stories into your résumé and case studies, and leverage them to build a network that will shorten your job hunt. Be confident in your job search.

Grab a hiring manager’s attention when 400+ people apply to every job opening.

Navigate today’s wild and wacky UX job market.

Capture the hiring manager’s attention with a compelling application package.

Craft a résumé and portfolio that shows why you’re a great fit for the job.

Sell your strengths with targeted case studies that show off your best work.

Build a network that gets you noticed by choice hiring managers.

Show your best self through the interview process.

You’re prepared to commit to doing the hard work that’s necessary to find your next job.

You’re ready to look for work right now.

What prevents most people from finding their next job is that they don’t realize how much the market has changed. You’re prepared to adapt.

You’re open to big mindset changes.

Looking for a job is a job in itself. It has deliverables and deadlines. You won’t find your next position if you don’t commit.

You’re here to work: exercises, live critique, deliverables.

Ready to find a new UX job — you’re all set to get your job search moving faster.

Can’t believe how difficult the current job market is — you’ve got great experience, yet you’re doubting if you have what it takes anymore.

Don’t know what you’re doing wrong — you’re applying to every job, yet you’re struggling to get past a first interview.

UX Job Search: What Hiring Managers Are Looking For

Center Centre’s Maker of Awesomeness and UX career coach.

Design your materials to attract the right attention of recruiters and hiring managers.

What hiring managers see in your résumé and portfolio

What do your materials need for hiring managers to say, “OMG, I think we found the person we’ve been searching for”?

How you’ll get hiring managers to put you in the ‘yes’ pile

A persuasive portfolio isn’t a museum of your career. Instead, it’s a sales brochure for why you’re an ideal fit.

What will make your portfolio most effective

In 2026, you must tailor your applications closely to the job. How do you make that manageable for every application?

How to best tailor your materials for each job application

UX and Today’s Reality of Delivering AI Functionality

Center Centre’s Maker of Awesomeness and expert in UX Strategy.

Guarantee that any AI enhancements to your products and services improve your customers’ and users’ lives.

Identify AI functionality that matches your users’ needs

Design AI experiences users can trust by effectively handling uncertainty, variability, and system limitations.

Adapt your UX skills to handle AI’s unpredictability

Ensure AI reduces user burden without breaking outcomes, so users achieve their goals without added frustration.

Avoid AI pitfalls that reduce value and trust

Use proven UX frameworks to decide what to build so your AI delivers real value within today’s constraints.

Bridge the gap between AI hype and real capability

Discovering Where AI Functionality Adds Product Value Today

AI’s value depends on whether you start with a solution in mind or you’re solving an identified user problem.

Is your process solution-first or problem-first?

Too many teams start with the AI they’re building, then get stuck when they don’t know why anyone would use it.

Shift your mindset to start with your users’ experiences

Today’s LLMs do some things well and others poorly. It’s critical that UX folks know AI’s capabilities and limitations.

The 3 dimensions where AI delivers value today

Designing Intuitive AI Functionality 

A chatbot isn’t a perfectly natural UI for your users. Discover what makes it hard to use. Learn what to do about it.

Why AI isn’t intuitive to use by default.

Learn when to provide your users with training and when to simplify the underlying concepts.

Framework: The Magic Escalator of Acquired Knowledge

Natural language relies on “functionality recall,” which is not intuitive to most users. What’s the alternative?

How much AI machinery should you expose to your users?

UX Research Practices You’ll Need to Discover AI’s Value

Identify how to deliver AI functionality that exceeds customer expectations, anticipates needs, and eliminates burdens.

How UX research best uncovers where AI is most valuable.

You want to deliver only what’s necessary to avoid the pitfalls of experience rot. Identify what users don’t need.

How limiting AI’s functional scope avoids complexity.

Use advanced user research techniques to identify needs that users may not be aware would improve their lives.

How the user’s latent needs contribute to innovative AI.

Usability testing, interviews, and surveys won’t identify AI’s actual value. You’ll need a strategic research upgrade.

Why AI demands a more mature UX research practice.

Designing Valued AI Functionality

Delivering AI alone won’t lead to success. UX professionals have an opportunity in this “AI-all-the-things” world.

Why is there immense pressure to deliver AI capabilities?

People equate current-day AI with innovation. This allows us to focus on value instead of the product’s inner workings.

How the amorphous nature of AI works to our advantage.

Poor UX is when we fail to deliver what our users need. Great UX is when we exceed expectations and anticipate needs.

How to ensure your AI functionality is a great experience.

Building an effective and valued app layered on LLM functionality to reduce the burden of clinical practitioners.

Case Study: Building an ambient clinical scribe.

Shifting away from what happens when stakeholders present AI functionality as an already-chosen solution.

Center Centre UX School Empowers UX pros to deliver exceptional UX.