Lightning Lessons

Designing Valued AI Functionality

Hosted by Jared Spool

Tue, Sep 30, 2025

7:00 PM UTC (1 hour 30 minutes)

Virtual (Zoom)

Free to join

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UX & Design in an AI World: Strategic Fundamentals
Jared Spool
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What you'll learn

Why is there immense pressure to deliver AI capabilities?

Delivering AI alone won’t lead to success. UX professionals have an opportunity in this “AI-all-the-things” world.

How the amorphous nature of AI works to our advantage.

People equate current-day AI with innovation. This allows us to focus on value instead of the product’s inner workings.

How to ensure your AI functionality is a great experience.

Poor UX is when we fail to deliver what our users need. Great UX is when we exceed expectations and anticipate needs.

Case Study: Building an ambient clinical scribe.

Building an effective and valued app layered on LLM functionality to reduce the burden of clinical practitioners.

Why we need a problem-first approach.

Shifting away from what happens when stakeholders present AI functionality as an already-chosen solution.

Why this topic matters

You achieve success by delivering something radically more valuable than what exists today. If your AI-powered feature doesn’t solve real problems, your customers and users will see it as a failure. The key is to design around value, not technology. Digging into people’s workflows, pain points, and desires means you’ll uncover the moments that make a difference to your users.

You'll learn from

Jared Spool

Center Centre’s Maker of Awesomeness and expert in UX Strategy.

Jared has seen a few things in his 49 years of experience. He’s been in this industry since the dawn of personal computing. He has witnessed the emergence of personal software, websites, apps, and social networking, including good and bad designs.


In this Lightning Lesson, Jared will explore how today’s executives press teams to ship AI features before everyone understands what users truly need. Yet, that pressure opens an opportunity for today’s UX professionals. 


He’ll demonstrate how you can achieve success by delivering something radically more valuable than what exists today. If your AI-powered feature solves real problems for your customers and users, they will perceive it as innovative, which will make your stakeholders happy.

Previously at

Center Centre – UIE

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