Free Lesson
Create value even when there is no trust
Part of From a Fight Over Price to a Deal Prepared in 15 Minutes
45 min
Sep 24, 2026 12:30 PM
What you'll learn
Prepare for a counterpart who tells you nothing
Build four scenarios of what they might want, instead of waiting for information that never arrives.
Take more value out without asking them to trust you
In a study with 120 executives, people who prepared with AI took 48% more individual value. Joint gains rose 84%.
Build options that pay off whichever way they answer
Options that work under more than one scenario, and the questions that tell you which one is true.
Why this topic matters
They are not going to tell you what they actually need. So you push on price, and both sides leave value on the table. That is what happens when there is no trust to put anything else there. This session breaks the chain: you work out what they want instead of asking, build options that pay off either way, and learn which is true from how they respond. It was tested with AI on 120 executives.
