How to build a story AI can't replicate

Elliott Rayner is a Fractional Head of Storytelling, helping product & marketing teams turn complex products into clear, compelling product narratives. His work is grounded in the science of storytelling and a background in neuroscience, combined with 20+ years of experience across global brands and high-growth scale-ups. The frameworks Elliott developed along the way now power his course, book, and workshops — helping teams craft clear, compelling strategic narratives. He was recently recognised as one of the UK's top product marketers, ranking 7th on the list of most influential in the field.

Today, as a fractional head of storytelling, he helps teams transform complex ideas into clear, compelling strategic narratives.

Joe spent eight years building the content marketing industry at Contently, working with a network of 200,000 journalists to help Fortune 1000 companies break through as publishers. Along the way, he ran groundbreaking neuroscience research into how stories build trust, change minds, and drive action. He later spent four years as a CMO inside two AI startups, seeing firsthand what separates the teams that thrive from those that flounder. He is the bestselling author of The Storytelling Edge and Super Skill, and his newsletter on storytelling in the AI age reaches over 185,000 readers.