
Yadvinder S. Rana
Negotiation Professor | NegoAI Founder | 30 Years of Cross-Border Negotiations
Yadvinder S. Rana will make you an Augmented Negotiator
For most of my career I prepared the way everyone does. On the plane, the night before, with whatever I could remember about the person I was about to meet. It was never enough.
I have negotiated internationally for 30 years, inside the Fiat Group in the United States, the United Kingdom and France, then running sales across Africa, the Middle East, Asia and the Pacific for a luxury goods company.
Doctorate in cross-border M&A negotiation. I teach negotiation at Università Cattolica, POLIMI and the Collège des Ingénieurs in Turin.
Since November 2022 I have been building AI negotiation systems and measuring what they do to deals. They are in production now, for buyers and for sellers.
Negotiation expertise built your career. Now it needs a system to carry it.
Courses
Multi-day, guided programs to get real results
Lightning Lessons
Free, interactive sessions to explore new topics

Prepare your next negotiation in 15 minutes, live

Practice against your most assertive counterpart

Create value even when there is no trust

From a Fight Over Price to a Deal Prepared in 15 Minutes

Every deal becomes a fight over price. Not yours.

Build Your AI Negotiation Workflow — No Code
Resources

Complete B2B Negotiation Preparation Framework
Download your prep framework
Get free resource

The Augmented Negotiator's brief
Produces a focused single-page negotiation preparation.
Get free skill

The Knowledge Base behind Deepak, my Negotiation Agent.
Get the free Knowledge Base
Get free resource
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