Yadvinder S. Rana
Free Lesson

Practice against your most assertive counterpart

Part of From a Fight Over Price to a Deal Prepared in 15 Minutes

45 min
Oct 8, 2026 12:30 PM

What you'll learn

Read what is behind what they are stating

Their real interests, where they will push, whether they are bluffing, and where you can push back.

Go up against someone who does not go easy on you

Built from your own preparation, behaving like the person you are about to face, and it does not cave.

Run the same negotiation as many times as you want

Nobody gets a second attempt at a real conversation. Here you get ten, and a scored debrief on each.

Why this topic matters

You can walk in perfectly prepared and still give ground. Knowing what to say is not the same as saying it, out loud, to somebody assertive. That is behavior, and reading about it does not change it. Research published in the Negotiation Journal found that people who practiced against an AI counterpart negotiated better the second time than the first. In this session you watch it happen, live.

You'll learn from

Yadvinder S. Rana

Yadvinder S. Rana

Negotiation Professor | NegoAI Founder | 30 Years of Cross-Border Negotiations

Currently working with
Cisco
Novartis
Richemont
AXA
Tata Motors
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