Matt Spangler

Matt Spangler

3.3K Subscribers

Former Compass CMO and founder of Agent Intelligence, teaching agents to use AI

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Matt Spangler has spent 20+ years as an entrepreneur and marketing executive, with the last decade creating industry-defining brands in real estate. From 2014 to 2022 he led brand and marketing at Compass, joining as the first marketing hire when the company had 40 employees and staying through its rise to the #1 brokerage in the country. He built the brand from scratch, including a national in-house marketing team that served 30,000+ agents across 50+ cities.

Since 2023 Matt has also advised tech CEOs and coached top real estate agents on putting AI to work in their business. More than 1,000 agents have taken his courses and workshops, all built around one idea: use AI to grow your brand and get your time back. He writes Agent Intelligence, a weekly newsletter where real estate meets AI.

Alumni reviews

Maxine

Live cohort
Real estate · Compass

The Claude AI Marketing System for Real Estate Agents

Taking a tech phobe like me and making them comfortable with AI is not at all easy. After 10 and a half years I am still learning the Compass platform. I don't want to say Matt makes it easy because that sounds too simple. He does make it easy but it is not simple. I had to watch the Maven playback so that I could practice in real time. I am super grateful that we get access to the tape after the live because like a good movie, I pick up something else each time I access it. The course is in-depth and comprehensive in learning some super helpful tools in creating systems for your business. If you are not well-versed in AI like me, it will blow your head open to it's capabilities. Matt is a passionate and patient teacher - there is no question that he does not answer clearly and kindly. I highly recommend this class even if, especially if, you are unsure about AI. Don't feel like you need to absorb it all at once. It's quite ok to glean more info on the playback.

Christy

Live cohort
Associate Broker/Agent · Compass

The Claude AI Marketing System for Real Estate Agents

There is so much to learn it is a bit overwhelming but Matt makes it palatable!

Diane

Live cohort
Realtor · Compass

The Claude AI Marketing System for Real Estate Agents

Very in-depth course with plenty of actionable instructions and ideas. I can't wait to put it all into use!

Jen

Live cohort
Principal, Jen Greenberg Group · Compass NJ

The Claude AI Marketing System for Real Estate Agents

I went in thinking I already knew Claude pretty well. I did not. I'm a real estate agent in Northern NJ and I use AI every day. Listing copy, client emails, market updates, social content, seller prep letters. I thought I had a solid handle on it. Matt spent a full day showing me exactly how much I was leaving on the table. The pacing was perfect. Not too slow, not a fire hose. He explains things the way a really smart friend explains things, not like someone reading off a slide deck. He gets real estate. The examples were relevant, the use cases were practical, and the way he broke down prompting strategy made everything click in a way that YouTube tutorials never did for me. After a full day (9 HOURS!) I walked out with frameworks I could use the next morning. And I did. If you are in real estate and you are not using AI intentionally, you are working harder than you need to be. This course is how you get intentional about it. Worth every minute. Thank you Matt!

Karen

Live cohort
Realtor · Compass

The Claude AI Marketing System for Real Estate Agents

This class blew me away. I tried learning piece by piece from online creators and other cheap online classes. This was so specific to my business and thats what I wanted. I once I see how it can help here, I can then be more creative. THANK YOU MATT!! You are an Great Instructor!!