The Full Circle - Building Your Complete Agent Marketing Plan for 2025

New

3 Weeks

Cohort-based Course

Everything you need to build your 2025 marketing plan before 2024 ends. Start the year w/ the focus, prioritization & action plan to grow!

The Full Circle - Building Your Complete Agent Marketing Plan for 2025

New

3 Weeks

Cohort-based Course

Everything you need to build your 2025 marketing plan before 2024 ends. Start the year w/ the focus, prioritization & action plan to grow!

Hosted by

Matthew Spangler

Creator of the Compass brand & marketing coach to 1000s of agents for 10+ yrs.

Matthew Spangler

Creator of the Compass brand & marketing coach to 1000s of agents for 10+ yrs.

Previously at

Course overview

If people don’t know you, that’s a marketing problem but if they don’t choose you, that’s a branding problem. To be successful at building your business as a real estate agent...you need both. This course delivers a complete solution. You'll get the strategies combined with actionable steps to build your brand and reach you ideal customer profile (ICP).

My work at Compass created the concept of agent branding as we know it today. You'll learn how to identify your unique differentiators and build a marketing strategy that gets you in front of the right clients. Through practical examples, I’ll simplify complex concepts and provide you with proven follow-ups that have helped hundreds of agents succeed.

What You’ll Leave With:

🔄 A simple, repeatable system that connects each marketing activity to your core flywheel of growth.

📈 Actionable strategies that tie your marketing efforts to measurable results.

⭕️ A simple circular system that gives you a template to define what you should be focusing on with your marketing.

👩🏾‍💻 A deeper understanding of how to take advantage of Compass' Marketing Center from one of its inventors.

🎁 Exclusive preview access for the new COMPASS ONE client dashboard. Get early access to this tool and learn my techniques to market it to your clients in 2025.

This course is loaded with info and NO-FLUFF (see agent feedback quote below). We'll bring a sense of calm and Zen philosophy to the teachings that tie back to the cyclical nature of marketing. I want you to succeed and feel good doing it. I look forward to helping you build a brand that lasts and a system that scales.

Who is this course for?

Any agent who wants to up-level their business and prepare in 2024 to make 2025 the best year ever in Real Estate.

Agents who are established & successful and feel they could be doing more but don't think they have the time.

Agents and teams that are spending a lot of money on marketing but not sure if you're getting the return on your investment (ROI).

Any agent who wants to up-level their business and prepare in 2024 to make 2025 the best year ever in Real Estate.

Agents who are established & successful and feel they could be doing more but don't think they have the time.

Agents and teams that are spending a lot of money on marketing but not sure if you're getting the return on your investment (ROI).

Agents who are new to the business and want to learn how to build a powerful personal brand.

Veteran agents who have been in the industry for a while and have been doing basic marketing forever but don't feel like its making an impac

Team leaders who want to maximize the ROI of their marketing and make sure to invest in the right place with the right messages.

Marketing managers on big real estate teams who want to learn how to level up your strategy and advise your team's agents?

What you’ll get out of this course

You'll have a summary of your brand, including what matters to you and your clients and a set of differentiators you can build around.

A brand isn't just a logo and a set of colors. You'll walk away from this course with the answers to the questions that determine your brand and the examples of how you consistently focus on the right messages.

You'll have identified what local area to focus in and developed a plan for how to win marketshare in that area.

I'll show you specific tools and techniques you can use to determine the best local area for you to focus in, saving you time and money while accelerating your growth.

You'll have 4 content pillars revealed that connect to your brand strategy and allow you to stop worrying about what content to make.

Give students an idea of how they can expect to grow throughout your course. Include specificity and precise results so students can benchmark exactly what they’ll learn.

You'll have a worksheet that you'll use to run your monthly marketing meetings with your team.

Give students an idea of how they can expect to grow throughout your course. Include specificity and precise results so students can benchmark exactly what they’ll learn.

Training on how to leverage the new COMPASS ONE client dashboard in your marketing

This year I worked with the internal Compass team to brand the new client dashboard product and develop a series of marketing assets to tell the story of its power for your clients. In week 3 we'll focus on how to build this incredible platform upgrade into your marketing plan

This course includes

5 interactive live sessions

Lifetime access to course materials

22 in-depth lessons

Direct access to instructor

4 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Dec 2—Dec 8

Dec

⭕️ Full Circle: Brand

Tue 12/36:00 PM—7:00 PM (UTC)

01 — You + Customers = Your Brand

8 items

I entered Matt’s class thinking marketing was sending a Just Listed postcard every few months. Marketing always felt too solicitous and lacked value. Matt showed me creative ways to get in front of clients that benefited them which flipped my thinking on its head. I left w/ a clear 12-month marketing strategy document that I've never had before!

Megan Kopman

Compass agent Boston

Through the creative and actionable examples in Matt's course we learned how to truly engage our clients and build a community—a strategy I’m convinced will shape the future of real estate. His guidance throughout the course revealed patterns in our business, driving us toward increased efficiency, a stronger market positioning and faster growth.

Brian Knox

Compass agent, Naples, FL

Matt Spangler’s marketing course was jam-packed with actionable information right from the start. No fluff, just practical strategies that I could implement immediately. The course provided valuable insights into current marketing trends and tactics. It's transformed how I approach my audience, helping me connect on a deeper level.

Stacey Froelich

Compass agent NYC

Meet your instructor

Matthew Spangler

Executive and entrepreneur, Matt has over 20 years experience building and leading teams. From 2014-2022 he created the brand and led marketing at Compass (COMP) from 40 employees to the #1 independent real estate company in America with over $6 Billion in revenue. He was the first marketing hire and built every aspect of the brand including hand-picking all creative and marketing leadership and building a national in-house service group for 30,000 real estate professionals across 50+ US cities. His work oversaw every aspect of the modern marketing stack: design, strategy, production, media, performance marketing, events and much more.

Returning back to his entrepreneurial roots in 2022 Matt serves as a marketing coach and consultant to startup founders and top real estate agents across the country.

His initial course in Q2 2024, Zen & the Art of Real Estate Marketing, was attended by over 125 Compass agents.

In the last 2 years, as a partner to startup founders and CEOs, his clients have included innovative companies in prop tech (Foyer), insurtech (Newfront), climate tech (Circuit) and web3 (Uniswap Foundation).

Join an upcoming cohort