The Claude AI Marketing System for Real Estate Agents
Matt Spangler
CMO & AI coach to top Real Estate agents
Learn how Claude can turn your sphere into a revenue pipeline. In one Saturday.
Most agents use AI for listing descriptions and bios. That's the easy work, and it's not what grows a real estate business.
I've surveyed 500+ agents this year. 88% of them use AI to write copy. Fewer than 3% use it for the work that actually keeps a business moving: the weekly system that gets every sphere contact in front of you consistently.
That gap is what separates agents who use AI as a real assistant from agents who use it as a writer. This workshop is built to close it.
By 6 pm on June 6, you will have a Claude Project loaded with your voice, your closed deals, your market, and your brand. You will have:
Run a database audit that surfaces your real ICP and the next contacts to reach this week.
Drafted a week of sphere communication in your voice.
Built a monthly newsletter.
Built a landing page with email capture.
Built a market report with visuals.
Built a weekly market update email, and personal sphere texts.
Wired it to run on its own every Monday morning, before your week starts.
You walk in with scattered AI experiments. You walk out with a system. Join us for this 1-day workshop that takes you to the forefront of AI in real estate.
Workshop agenda
- 9:00AM EDT
The Strategy Gap: Why Claude, Why Now
The features of Claude that make it the current choice to build upon. We'll review proprietary data from 500+ agents on what separates the top 12% from everyone else, and set the frame for the day.
- 10:00AM EDT
Build Your AI Brain in Claude
Set up your Claude Project and load it with your voice samples, market data, brand assets, and closed deals. By the end, your AI Brain knows your business better than most assistants do.
- 11:45AM EDT
The 10-Minute Client Audit
Leverage closing data, CRM and your email to build your AI Brain. Claude helps define your ideal client, reignite dormant relationships, and the identify the contacts to focus on this month.
- 1:00PM EDT
Lunch
A full hour to step away, eat, touch grass and decompress.
- 2:00PM EDT
The Pipeline System: From Sphere to Closing Table
Build the complete weekly system: personal sphere texts & emails, market report visuals and weekly market update email, landing page with email capture and a monthly newsletter scheduled.
- 4:15PM EDT
Activate Your Pipeline: Schedule and Run
Connect Claude to your tools, and setup scheduled weekly automated tasks in Cowork. Trigger your first run live and walk out at 5pm with your sphere communication system already executing.
Learn directly from Matt
Matt Spangler
Former Compass CMO. 1000+ agents trained on AI for real estate.
Who this workshop is for
Agents Who Want AI to Work for Their Business - You've used AI for listing descriptions and now you want it to take real work off your plate
Agents Sitting on a Database They Don't Use Enough - You've built a book of business and now you want a system that stays in front of them
Agents Tired of Tools That Don't Add Up to a System – You've tried the apps and now you want one weekly rhythm that runs without you.
What's included
Live sessions
Learn directly from Matt Spangler in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Frequently asked questions
$499
USD