Make it Toolkit Behavioral Design Sprint (2 Days)

Behavioral Design Strategy Canvas

• Define a clear Behavioral Challenge Statement

• Align on:

  • Target behavior

  • Target audience

  • Context (moment in journey)

• Review light inputs (flows, metrics, stakeholder notes)

⏱️ 90-minute working session
👉 Output: A precise, actionable challenge statement guiding the sprint

Alignment on targeted audienc and behaivoral challenge statement:

• Review behavioral strategy canvas

• Validate target audience and behavioral challenge statement

• Define target audience from behavioral perspective

⏱️ 45-minute group activity

👉 Output: Audience-in-context clarity; supporting research

• Walk through the current journey tied to the behavior

• Focus only on relevant steps

• Identify friction, confusion, drop-offs

⏱️ 90 to 120-minute group activity

👉 Output: Focused customer journey snapshot (behavioral barriers)

• Identify high-impact intervention moments

• Prioritize using RICE (reach, impact, confidence, effort)

⏱️45 to 60-minute group activity

👉 Output: Prioritized Opportunities (focus for ideation/solutioning)

• Generate ideas tied directly to:

  • Identified barriers (person, environment, motivation, ability, prompt/attention)

  • Specific journey moments

• Use behavioral strategies + tactics to inform solution concepts

⏱️ 90-minute group activity

👉 Output: Targeted intervention concepts

Structure ideas into testable hypotheses:

If we [intervention]
for [audience]
we expect [behavior change]
because [make it strategies + tactics]

⏱️ 30-minute group activity

👉 Output: 2–4 prioritized hypotheses

• Create low-fidelity representations:

  • Screens

  • Flows

  • Messaging

• Validate targeting right audience and behavior change

⏱️ 90 to 120-minute group activity

👉 Output: Tangible solution concepts to drive Behavior Change

• Define next steps:

  • What to build (or not)

  • What to test and how

  • Who owns each step

⏱️ 60-minute working session

👉 Output: Clear execution plan and testing approach