John is a JTBD and GTM strategist who diagnoses whether a company's growth actually compounds — or just looks like it does. Make It Toolkit–certified, he built the Business Loop Diagnostic to give founders an outside read on the one thing they can't grade themselves: what their GTM motion really compounds.

KC is a behavior design expert trained under BJ Fogg at Stanford's Behavior Design Lab, focused on systems thinking and how behavior compounds across connected loops. He co-created the Five Loop Types framework enabling compounding business assets and retained customer value.