Join the program and unleash the storyteller that is within you!

Leverage The Wheel of Progress® to learn advanced listening skills (JTBD + BeSci) for conducting customer JTBD research.

Learn strategic methods to attract, satisfy, & retain customers. Outcomes: achieve business goals, happy users, success, growth, innovation.

Storytelling is like breathing. You become better by being mindful. A 3-week course to spot, shape, and share stories in your conversations

The best products are not the ones with the most features, but the ones that deliver the most value.

Create surveys that get huge participation, delight your audience, and yield pinpoint accurate results to make the best decisions every time

Understand your customers' pain points and iterate on your early-stage idea or prototype to create products people love. ❤️

Learn how to accelerate company exposure (and profits) by equipping employees to build an influential personal brand.

Learn customer JTBD principles & methods via an interactive B2B ChatGPT case study (30+ prompts) using The Wheel of Progress framework.

Stories activate change. Unlock your inner anthropologist with this framework for witnessing, documenting, and amplifying what matters most.

Mobilize Customers Into Advocates: Scale Your Advocacy Operations Without Exhaustion & Secure Every Reference and Review You Need!

USPs are dead. Start communicating client value when selling your products and transform your business results.