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Word of Mouth Courses

Encouraging customers to share positive experiences and recommendations about the product.

ChatGPT-driven Customer JTBD Research using B2C Case Study
4.7
·
Starts
Nov 3
JOHN GUSIFF
🚀 Learn customer JTBD principles & methods through an interactive ChatGPT case study (30+ scripts) using The Wheel of Progress® framework.
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ChatGPT-driven Customer JTBD Research using B2C Case Study
4.7
·
Starts
Nov 3
JOHN GUSIFF
🚀 Learn customer JTBD principles & methods through an interactive ChatGPT case study (30+ scripts) using The Wheel of Progress® framework.
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Customer JTBD Interviewing Skills
Starts
Nov 6
JOHN GUSIFF
Upgrade your JTBD interviewing game. Learn the full process— from planning to execution—practice interviews that uncover customer progress.
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Customer JTBD Interviewing Skills
Starts
Nov 6
JOHN GUSIFF
Upgrade your JTBD interviewing game. Learn the full process— from planning to execution—practice interviews that uncover customer progress.
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Storytelling in the Tech World
4.9
Pramoda Vyasarao
Storytelling is like breathing. You become better by being mindful. A 3-week course to spot, shape, and share stories in your conversations
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Storytelling in the Tech World
4.9
Pramoda Vyasarao
Storytelling is like breathing. You become better by being mindful. A 3-week course to spot, shape, and share stories in your conversations
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Sell the Idea: Storytelling for Design
4.8
Ian Wharton
Make your ideas memorable and get buy-in. Learn how to pitch and present your work for maximum impact.
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Sell the Idea: Storytelling for Design
4.8
Ian Wharton
Make your ideas memorable and get buy-in. Learn how to pitch and present your work for maximum impact.
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Customer Jobs-to-be-Done Listening Skills
4.7
JOHN GUSIFF
Leverage The Wheel of Progress® to learn advanced listening skills (JTBD + BeSci) for conducting customer JTBD research.
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Customer Jobs-to-be-Done Listening Skills
4.7
JOHN GUSIFF
Leverage The Wheel of Progress® to learn advanced listening skills (JTBD + BeSci) for conducting customer JTBD research.
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Simple Clarity: Get Customers to Instantly Understand and Want Your Brand
4.8
Robyne Adams
If customers don’t “get” your brand, they won’t buy. Learn how to describe your business so they instantly say, “I need this!”
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Simple Clarity: Get Customers to Instantly Understand and Want Your Brand
4.8
Robyne Adams
If customers don’t “get” your brand, they won’t buy. Learn how to describe your business so they instantly say, “I need this!”
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Storytelling & Presentation Skills Training
5.0
Rebecca Jabbar
Next generation media training. Be a confident Brand Champion. Command the room by being an engaging and memorable public speaker.
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Storytelling & Presentation Skills Training
5.0
Rebecca Jabbar
Next generation media training. Be a confident Brand Champion. Command the room by being an engaging and memorable public speaker.
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Advocate Academy: Turning Team Members Into Influencers
5.0
Jacob Shipley
Learn how to accelerate company exposure (and profits) by equipping employees to build an influential personal brand.
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Advocate Academy: Turning Team Members Into Influencers
5.0
Jacob Shipley
Learn how to accelerate company exposure (and profits) by equipping employees to build an influential personal brand.
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The Science of Storytelling for Product People
Ali Maaxa, Ph.D.
This isn't just any storytelling course: it's a method to drive customer conversations, capture actionable insights, and drive your roadmap.
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The Science of Storytelling for Product People
Ali Maaxa, Ph.D.
This isn't just any storytelling course: it's a method to drive customer conversations, capture actionable insights, and drive your roadmap.
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Launch Powerful Product Messaging
Allyson Letteri
Create product messaging that attracts prospects, generates leads, and closes sales.
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Launch Powerful Product Messaging
Allyson Letteri
Create product messaging that attracts prospects, generates leads, and closes sales.
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Customer Engagement leveraging The Wheel of Progress
JOHN GUSIFF
Mastering customer engagement with The Wheel of Progress, Six Contexts, and Behavioral Science Tactics
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Customer Engagement leveraging The Wheel of Progress
JOHN GUSIFF
Mastering customer engagement with The Wheel of Progress, Six Contexts, and Behavioral Science Tactics
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Brand Positioning Through Language & Voice
Sarah
Take your brand voice from cookie-cutter to strategically sharp verbal identity that tells stories and sells products.
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Brand Positioning Through Language & Voice
Sarah
Take your brand voice from cookie-cutter to strategically sharp verbal identity that tells stories and sells products.
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Word of Mouth Courses

Encouraging customers to share positive experiences and recommendations about the product.

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