Your startup needs high-converting product messaging to generate leads, close sales, and get traction. But how do you craft messaging that actually resonates?

Tech startup leaders often start by describing their product's features and technical specs. But prospects often don't see the value of your product or why it's better than other solutions. The messaging falls flat, and sales stall. Signs you need new messaging:

❌ Your ideal customers don't get why your product is right for them and ignore sales outreach

❌ You've launched to a new customer segment, but your product doesn't stand out in the new market

❌ You've built useful new product features, but customers aren't using or noticing them

The remedy? This two-week course is your blueprint for messaging success. Allyson will guide you to create compelling product messaging that will align every marketing touchpoint and power customer growth.

Learn from Allyson Letteri, a marketing executive who's led marketing at two startups on their path from Series C to unicorn (Handshake and Thumbtack), plus product marketing at Intuit. Allyson now advises hundreds of tech startups on how to launch effective messaging and GTM strategies. She also wrote an award-winning book on creating effective messaging and content, Standout Startup.

This course guides you step-by-step to build and launch strong messaging. Here's the plan:

WEEK 1: Define the 3 Ps for Powerful Product Messaging

First, you need to understand your buyer, competitors, and what makes your product stand out. You'll define your 3 Ps:

👩🏻‍🦱 Persona: Identify your ideal customer and what they really want from your product.

🎯 Positioning: Articulate what makes your product different and better than the competition.

⭐️ Personality: Develop a unique brand voice that builds trust and loyalty.

You'll use AI to distill insights from internal interviews, competitive research, and more to speed up the process. Now you're ready to develop messaging.

WEEK 2: Craft a Product Messaging that Converts

Now, turn insights into action. Build a messaging framework that you can use as a wireframe for your homepage and sales deck, including:

✅ USP: Craft a headline statement about what your product is, who it's for, and the transformation it delivers.

✅ Value Propositions: Highlight the top three differentiated benefits that make your product a. must-have.

✅ Proof Points: Showcase features, testimonials, and data that prove your delivers.

This isn’t theory. It’s a hands-on, interactive course that guides you through a clear project plan and workbook packed with templates to craft effective messaging. By the end of this course, you can refresh your homepage, sales deck, and other key marketing touchpoints. Plus, you’ll learn a repeatable process to refresh your messaging anytime your product, customers, or competition changes.

🚀 Ready to power up your product messaging? Let’s get started.