Launch Your Personal Brand in 10 Days

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2 Weeks

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Cohort-based Course

Stand out and build a reputation that you're proud of.

Previously at

Adobe
Chainalysis
LinkedIn
Crunchbase

Course overview

Build a personal brand that opens doors

The most compelling people online don’t just share content. They shape perception.


In this 10-day course, you’ll learn how to build a personal brand that feels aligned, magnetic, and high-converting—without posturing or burnout.


Together, we’ll sharpen your positioning, clarify your content pillars, and create a personal brand system that actually works—whether you’re a founder, creative, consultant, or exec.


You’ll walk away with frameworks you can’t Google—ones I’ve developed over 13+ years helping individuals and brands stand out in crowded markets.


Why Learn from Me?

I’ve helped launch and grow over 100 products, brands, and people—from PayPal to personal brands to mushroom drinks.


I've led product marketing at companies like LinkedIn and Crunchbase, and consulted for 70+ clients including Absolut Vodka, Intuit, and fast-growing founders.


I know how to translate what you do into something people remember. And that’s the real currency of visibility.


This course is for people who want to grow their business, attract aligned opportunities, and feel clear about what they’re saying and why it matters.


Here’s what you’ll get:

- Live trainings (recorded if you miss one)

- My go-to frameworks for personal positioning, narrative, and content strategy

- Light-touch assignments to implement in real time

- Small cohort size for high-touch feedback

- Live Q&A to refine your brand in real time



Your online presence doesn’t need to feel like a chore.

It can feel like you. Limited spots available.

Who is this course for

01

People who are the brand—coaches, creatives, and founders ready to show up clearly and confidently online.

02

Professionals pivoting or leveling up who want a brand that reflects where they’re going, not just where they’ve been.

03

People who want to get visible without the ick—no posturing, no influencer playbook, just clarity and resonance.

What you’ll get out of this course

Magnetic Personal Positioning

Craft a clear, compelling brand that reflects who you are—and attracts who you want.

Content Strategy That Converts

Know what to say, where to say it, and how to stay consistent without sounding robotic.

A Visibility Plan You’ll Actually Follow

Build a simple system to show up online regularly—without burning out or selling out.

Real-Time Feedback + Personalization

Bring your questions, get live feedback, and walk away with a brand that fits.

Templates, Frameworks, and Key Prompts

Access the exact tools I use with clients—designed to spark clarity and momentum fast.

What’s included

Samantha Fackler

Live sessions

Learn directly from Samantha Fackler in a real-time, interactive format.

Lifetime access

Revisit every lesson, template, and recording on your own time—whenever you need a clarity refresh or content reboot.

Community of peers

Grow alongside like-minded creatives, consultants, and founders who get it. Share ideas, get feedback, and stay accountable.

Certificate of completion

Highlight your growth with a certificate you can add to LinkedIn or share with your network.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

8 live sessions • 2 projects

Week 1

Aug 26—Sep 1
    Nothing scheduled for this week

Week 2

Sep 2—Sep 6

    Graduation Ceremony + Building the Brand

    2 items

Post-course

    Apr

    29

    🚀 Launches Reimagined: Orientation and Foundations

    Mon 4/296:30 PM—7:30 PM (UTC)

    May

    1

    🚀 Competitive Analysis --> Inspiration Discovery

    Wed 5/19:00 PM—10:00 PM (UTC)

    May

    3

    🚀 Words that Work: Positioning and Messaging

    Fri 5/34:00 PM—5:15 PM (UTC)

    May

    3

    🚀 Office Hours (Optional)

    Fri 5/38:00 PM—9:00 PM (UTC)
    Optional

    May

    6

    🚀 Nuts and Bolts of Marketing Strategy

    Mon 5/65:30 PM—6:30 PM (UTC)

    May

    8

    🚀 Office Hours (Optional)

    Wed 5/86:30 PM—7:30 PM (UTC)
    Optional

    May

    8

    🚀 Carve the Path: Launch Planning

    Wed 5/87:30 PM—8:15 PM (UTC)

    May

    10

    🚀 Looking Ahead: Demo Day

    Fri 5/105:00 PM—6:00 PM (UTC)

What students are saying

What people are saying

        Samantha is a true product marketing master — she understands go-to-markets from the bootstrapped stage to millions in revenue at scale. I've learned so much in our time together and 10,000% recommend diving into her course. Your future launch will thank you.
Rachel G.

Rachel G.

Calendly
        I loved working with Sam! Her optimism, experience, and understanding of the field helped make a product marketing career transition feel so much more feasible.
Hollis B.

Hollis B.

HubSpot
        Sam's workshops are outstanding. She offers specific and direct feedback to everyone. Her course covers go-to-market mastery for many different industries and business models as she has intimate knowledge across B2B, B2C, Web3, and CPG businesses. I feel like I can successfully launch anything now.
Aymen

Aymen

Product Manager, Jump
        The course takes you through a practical approach to go-to-markets and you walk away with ideas and strategies you can begin to utilize in your business right away. I'm 100x more confident in my upcoming launch and know I can rely on Sam for fast feedback as we approach the big day.
Nick B.

Nick B.

Entrepreneur, Stealth

Meet your instructor

Samantha Fackler

Samantha Fackler

Leadership & Business Coach

Brand Strategist + Business Coach


What do a crypto wallet and a luxury meditation pillow have in common? Not much—except I’ve helped launch both.


Over the past 13+ years, I’ve led product marketing at LinkedIn, advised Fortune 500 brands like PayPal and Intuit, and worked with 100+ founders, creatives, and consultants to launch products and businesses that catch fire.


But I don’t just teach personal branding—I live it.


I’ve built a top 10% global podcast, been featured in outlets like Investopedia, and consistently receive high-quality speaking invitations—without a single cold pitch.


Why? Because when your brand is clear, strategic, and deeply you, the right opportunities start finding you.


This course distills the frameworks I’ve used to help clients (and myself) grow magnetic personal brands—brands that resonate, convert, and evolve with you.


No matter where your company goes in the future or what you do for work, your personal brand is timeless. It evolves with you, wherever you go.


Whether you’re pivoting, growing, or finally ready to be seen, I’ll help you build a presence that feels aligned and opens doors.


📍 Questions? Connect with me on LinkedIn.

PayPal
Apple
Intuit
LinkedIn
Investopedia
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Join an upcoming cohort

Launch Your Personal Brand in 10 Days

Cohort Sparkle

$695

Dates

Aug 26—Sep 6, 2024

Payment Deadline

Aug 26, 2025
Get reimbursed
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Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and live feedback sessions

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

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A pattern of wavy dots

Join an upcoming cohort

Launch Your Personal Brand in 10 Days

Cohort Sparkle

$695

Dates

Aug 26—Sep 6, 2024

Payment Deadline

Aug 26, 2025
Get reimbursed

$695

·

2 Weeks