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Start-up Brand Bootcamp
4.7 (11)
4 Weeks
·Cohort-based Course
Founders and start-up entrepreneurs - Build your brand and create the foundations for sustainable growth.
Start-up Brand Bootcamp
4.7 (11)
4 Weeks
·Cohort-based Course
Founders and start-up entrepreneurs - Build your brand and create the foundations for sustainable growth.
Course overview
Take your business to the next level by building your brand
When you build a brand, you build a legacy that becomes an infinite source of value for you, your business and your community.
As a start-up founder building your brand will multiply your asset value.
In this Bootcamp, we will use my 3 step Brand Building Made Simple Framework to set you up for long-term, meaningful impact and growth.
You will learn the foundations for success by applying the strategies used by the world's most successful and respected brands.
Join a group of like-minded business founders starting small but thinking big.
Is this course for you?
01
Are you an ambitious business founder who wants to grow your brand and create the foundations for long-term growth?
02
Are you a start-up founder who wants to accelerate growth by clarifying your brand so your business stands out.
03
Are you struggling for direction and want a no BS, proven approach to building your brand that will take your business to level?
Why join this course?
Learn the secret of powerful, high-converting brands.
Understand how to craft your brand message by uncovering what is at the heart of your business that customers and clients will love.
Build the foundations for your Brand using the 'Meaningful Brand Framework'.
A brand message without meaning is like an empty shell. The Meaningful Brand Framework (MBF) is a blueprint for your business. It makes your brand clearer and more intentional.
It is your North Star.
Develop a step-by-step roadmap to implement your brand message and to build your content.
Having defined your brand message you will create a plan to activate your brand message across all channels.
Communicate your brand
Learn how to translate your brand story into powerful communication.
You will create an elevator pitch and content that will engage your audience and make you stand out in the market.
Start-up Brand Bootcamp
Brand Building for Entrepreneurs
Why build a brand?
Marketing without a strong brand is like having a great car with no gas.
Without a brand, you are missing the key ingredient to help build a strong and profitable business.
Amplify your marketing
Get to the heart of what engages your customers so your marketing works harder.
Cut through the noise
A brand helps you to stand out and build stronger relationships with your customers.
10x your value
Build the foundations for a more valuable business for you and your customers for the long term.
Imagine having absolute clarity on what your brand stands for, with marketing that engages your customers and works like a dream.
How people have benefited from this course.
Glenn Collins
Leekie Tang
Will Mapstone
Diane Wyzga
What people are saying?
Meet your instructor
Simon Ratcliffe
I understand the challenges of starting small and thinking big.
- Limited time
- Juggling multiple tasks
- The need to be smart with resources
I've learned what it takes to build a business and create a great brand.
In my 30 + year career I have worked with some of the most successful and respected brands and companies on the planet, from Coca Cola to Procter & Gamble, from Unilever to Heineken, Virgin and the BBC.
Not only that, I have launched, grown and exited my own 7- figure business and am the co-founder of a startup. I see from the inside out how a brand can add value to a business in the digital economy.
In this course, I will teach you everything I have learned about building a brand from the ground up.
If you are a founder who wants to build a business for the long term, I can help you.
Course syllabus
01
Build your Brand Foundations
There is a lot written about brands.
But what is important to you as an entrepreneur building from the ground up?
Learn from the most successful brands on the planet how you can build a brand that will serve your business ambitions.
You will apply best practice tools and techniques to lay the foundations for your unique brand.
02
Define your Brand Blueprint
In today's business world, having a good product/service is not enough to stand out.
You need a Blueprint to guide and focus your brand against your customer's needs.
You will create an MBF ( Meaningful Brand Framework) for your business to define how you can engage your customers and grow your business.
Best of all you get to 'pitch' your brand.
03
Create your Brand Roadmap.
The final piece of the jigsaw.
You will learn how you can bring your brand to life through your actions, your offer and your marketing.
You will create a draft brand story to inform all your communications.
Because actions speak louder than words you will also leave with a roadmap of how to implement your brand over the next 12-18 months.
Learning is better with cohorts
Active, not passive
This course focuses on live workshops and hands-on projects, not a drip-feed of pre-recorded video material.
The course is structured as: “Learn → Do → Share”. Learn by doing and getting feedback.
This is the best experience for optimal learning.
Learn with a cohort of peers
You’ll be learning with entrepreneurs, small business founders and creators like you. They share your challenges and ambitions. Through breakout rooms and an engaged community, you will learn and grow.
Accountability and Feedback.
Trying to build a brand on your own can be challenging. This course will help you to do the work in a supportive community with expert guidance.
Frequently Asked Questions
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