Brand Building Made Simple

How to build a brand that customers love and you can be proud of. For entrepreneurs who are starting small and thinking big.

Simon Ratcliffe

with

Simon Ratcliffe

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step-by-step program that demystifies how to build a strong brand that stands out.

Learn the tools, techniques, and strategies used by the world's most respected and loved brands adapted and simplified for entrepreneurs building from the ground up.

Is this course for you?

01

Are you an ambitious first-time entrepreneur or creator who wants to go beyond a logo and a website to learn how to build a brand?

02

Are you a Small Business owner who wants to build the foundations for accelerated growth without turning to expensive consultancies?

03

Do you want to build a brand but feel frustrated by time-consuming, complex methods?

Are you looking for a simple, implementable approach?

A pattern of wavy dots
Join an upcoming cohort

Brand Building Made Simple

Cohort 2
$1250 USD
Dates
June 28 - July 19, 2022
Application Deadline
June 23, 2022

Brand Building for Entrepreneurs

Why build a brand?

Why build a brand?
Marketing without a strong brand is like having a great car with no gas.

Without a brand, you are missing the key ingredient to help build a strong and profitable business.

Amplify your marketing

Get to the heart of what engages your customers so your marketing works harder.

Cut through the noise

A brand helps you to stand out and build stronger relationships with your customers.


10x your value

Build the foundations for a more valuable business for you and your customers for the long term.

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Imagine having absolute clarity on what your brand stands for, with marketing that engages your customers and works like a dream. 

How people have benefited from this course.

        “Result-oriented interactive and hands-on branding masterclass lead with generosity by a highly experienced brand expert”
Glenn Collins
Glenn Collins
3 Pillar Parent
        “Simons masterclass is an excellent way of improving your understanding and practice of brand building. I particularly like the collaborative approach, being part of a community that supports each other, and one can learn from”
Leekie Tang
Leekie Tang
Better Business Founder
        “The guidance Simon has provided was clear and concise and has helped us to build a brand that has grown our customer base and attracted funding”
Will Mapstone
Will Mapstone
CEO Wash Doctors
        "Even if you think you know what a brand is, maybe your product or service is already branded, there is always more to learn about why we brand, how we brand, for whom we brand. This course is taught by a master, with not only decades of brand experience but a willingness to share and encourage."
Diane Wyzga
Diane Wyzga
Founder Quarter Moon Story Arts
A pattern of wavy dots
Join an upcoming cohort

Brand Building Made Simple

Cohort 2
$1250 USD
Dates
June 28 - July 19, 2022
Application Deadline
June 23, 2022

What people are saying?

Why join this course?

Learn the secrets of the best brands in the world that you can apply to your business

Understand what it takes to build a brand with power and purpose. Uncover what is at the heart of your business that customers will love.

Build the foundations for your brand using the 'Meaningful Brand Framework'.

A brand without meaning is like an empty shell. The Meaningful Brand Framework (MBF) is a blueprint for your business. It makes decision making clearer and more intentional.

It is your North Star.

Develop a step by step roadmap to implement your brand

Having defined your brand framework you will learn how to create and activate your brand across all channels and aspects of your business.

Identify the DNA that makes your brand unique

How do you stand out from your competitors, in crowded markets?

You will work through and identify what makes you and your business unique.

You will learn how to make this DNA the heart of your brand.


Meet your instructor

Simon Ratcliffe
Simon Ratcliffe

In my 30 + year career in advertising and brand consultancy, I have worked with some of the most successful and respected brands and companies on the planet, from Coca Cola to Procter & Gamble, from Unilever to Heineken, Virgin and the BBC.

I've learned what it takes to build a great brand.

Not only that, I have launched, grown and exited my own business and am the co-founder of a startup. I see from the inside out how a brand can add value to a business in the digital economy.

I understand the challenges of starting small and thinking big.


  • Limited time
  • Juggling multiple tasks
  • The need to be smart with resources


In this course, I will teach you everything I have learned about building a brand from the ground up.

If you are an ambitious founder who wants to build a business for the long term, this course is for you.

Course syllabus

01

Build your Brand Foundations

There is a lot written about brands.

But what is important to you as an entrepreneur building from the ground up?

Learn from the most successful brands on the planet how you can build a brand that will serve your business ambitions.

You will apply best practice tools and techniques to lay the foundations for your unique brand.


02

Define your Brand Blueprint

In today's business world, having a good product/service is not enough to stand out.

You need a Blueprint to guide and focus your brand against your customer's needs.

You will create an MBF ( Meaningful Brand Framework) for your business to define how you can engage your customers and grow your business.

Best of all you get to 'pitch' your brand.

03

Create your Brand Roadmap.

The final piece of the jigsaw.

You will learn how you can bring your brand to life through your actions, your offer and your marketing.

You will create a draft brand story to inform all your communications.

Because actions speak louder than words you will also leave with a roadmap of how to implement your brand over the next 12-18 months.

A pattern of wavy dots
Join an upcoming cohort

Brand Building Made Simple

Cohort 2
$1250 USD
Dates
June 28 - July 19, 2022
Application Deadline
June 23, 2022

Learning is better with cohorts

Learning is better with cohorts
Active, not passive

This course focuses on live workshops and hands-on projects, not a drip-feed of pre-recorded video material.

The course is structured as: “Learn → Do → Share”. Learn by doing and getting feedback.

This is the best experience for optimal learning.

Learn with a cohort of peers

You’ll be learning with entrepreneurs, small business founders and creators like you. They share your challenges and ambitions. Through breakout rooms and an engaged community, you will learn and grow.

Accountability and Feedback.

Trying to build a brand on your own can be challenging. This course will help you to do the work in a supportive community with expert guidance.

Frequently Asked Questions

What is the course schedule.
What happens if I can't make the live sessions?
I work full-time, what is the expected time commitment?
What’s the refund policy?

Cost

$1250 USD

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A pattern of wavy dots
Join an upcoming cohort

Brand Building Made Simple

Cohort 2
$1250 USD
Dates
June 28 - July 19, 2022
Application Deadline
June 23, 2022