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Brand Building Bootcamp

10.0

(4 ratings)

·

4 Weeks

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Cohort-based Course

Founders and Entrepreneurs - Get your business ready for 2023. Build your brand and create the foundations for sustainable growth.

Hosted by

Simon Ratcliffe

Adviser to $bn brands / Startup Co-Founder / 30+ years of Brand experience.

Course overview

Let me help you get your head around this 'brand thing.'

When you build a brand, you build a legacy that becomes an infinite source of value for you, your business and your community.


In this Bootcamp, we will use my 3 step Brand Building Made Simple Framework to set you up for long-term, meaningful impact.


You will learn the foundations for success by applying the strategies used by the world's most respected and loved brands.


Join a group of like-minded business founders starting small but thinking big.



Is this course for you?

01

Are you an ambitious entrepreneur or founder who wants to know how to grow your brand and make a mark with limited resources?

02

Are you struggling for direction? Want to get clarity on what your next step is to take your brand and business to the next level.

03

Do you want a simple, no BS, proven approach to building your brand that will help your business stand out from the crowd?

Why join this course?

Learn the secret of powerful, high-converting brands.

Understand how to craft your brand message by uncovering what is at the heart of your business that customers and clients will love.

Build the foundations for your Brand using the 'Meaningful Brand Framework'.

A brand message without meaning is like an empty shell. The Meaningful Brand Framework (MBF) is a blueprint for your business. It makes your brand clearer and more intentional.

It is your North Star.

Develop a step-by-step roadmap to implement your brand message and to build your content.

Having defined your brand message you will create a plan to activate your brand message across all channels.

Communicate your brand

Learn how to translate your brand story into powerful communication.

You will create an elevator pitch and content that will engage your audience and make you stand out in the market.

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Join an upcoming cohort

Brand Building Bootcamp

Cohort 4

$1,250 USD

Dates

Feb 20 - Mar 14, 2023

Application Deadline

Feb 16, 2023

Brand Building for Entrepreneurs

Why build a brand?

Why build a brand?

Marketing without a strong brand is like having a great car with no gas.

Without a brand, you are missing the key ingredient to help build a strong and profitable business.

Amplify your marketing

Get to the heart of what engages your customers so your marketing works harder.

Cut through the noise

A brand helps you to stand out and build stronger relationships with your customers.


10x your value

Build the foundations for a more valuable business for you and your customers for the long term.

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Imagine having absolute clarity on what your brand stands for, with marketing that engages your customers and works like a dream. 

10.0

(4 ratings)

How people have benefited from this course.

        “Result-oriented interactive and hands-on branding masterclass lead with generosity by a highly experienced brand expert”
Glenn Collins

Glenn Collins

3 Pillar Parent
        “Simons masterclass is an excellent way of improving your understanding and practice of brand building. I particularly like the collaborative approach, being part of a community that supports each other, and one can learn from”
Leekie Tang

Leekie Tang

Better Business Founder
        “The guidance Simon has provided was clear and concise and has helped us to build a brand that has grown our customer base and attracted funding”
Will Mapstone

Will Mapstone

CEO Wash Doctors
        "Even if you think you know what a brand is, maybe your product or service is already branded, there is always more to learn about why we brand, how we brand, for whom we brand. This course is taught by a master, with not only decades of brand experience but a willingness to share and encourage."
Diane Wyzga

Diane Wyzga

Founder Quarter Moon Story Arts
A pattern of wavy dots
Join an upcoming cohort

Brand Building Bootcamp

Cohort 4

$1,250 USD

Dates

Feb 20 - Mar 14, 2023

Application Deadline

Feb 16, 2023

What people are saying?

Meet your instructor

Simon Ratcliffe

Simon Ratcliffe

I understand the challenges of starting small and thinking big.


  • Limited time
  • Juggling multiple tasks
  • The need to be smart with resources


I've learned what it takes to build a great brand.


In my 30 + year career in advertising and brand consultancy, I have worked with some of the most successful and respected brands and companies on the planet, from Coca Cola to Procter & Gamble, from Unilever to Heineken, Virgin and the BBC.


Not only that, I have launched, grown and exited my own business and am the co-founder of a startup. I see from the inside out how a brand can add value to a business in the digital economy.


In this course, I will teach you everything I have learned about building a brand from the ground up.

If you are a founder who wants to build a business for the long term, I can help you.

Course syllabus

01

Build your Brand Foundations

There is a lot written about brands.

But what is important to you as an entrepreneur building from the ground up?

Learn from the most successful brands on the planet how you can build a brand that will serve your business ambitions.

You will apply best practice tools and techniques to lay the foundations for your unique brand.


02

Define your Brand Blueprint

In today's business world, having a good product/service is not enough to stand out.

You need a Blueprint to guide and focus your brand against your customer's needs.

You will create an MBF ( Meaningful Brand Framework) for your business to define how you can engage your customers and grow your business.

Best of all you get to 'pitch' your brand.

03

Create your Brand Roadmap.

The final piece of the jigsaw.

You will learn how you can bring your brand to life through your actions, your offer and your marketing.

You will create a draft brand story to inform all your communications.

Because actions speak louder than words you will also leave with a roadmap of how to implement your brand over the next 12-18 months.

A pattern of wavy dots
Join an upcoming cohort

Brand Building Bootcamp

Cohort 4

$1,250 USD

Dates

Feb 20 - Mar 14, 2023

Application Deadline

Feb 16, 2023

Learning is better with cohorts

Learning is better with cohorts

Active, not passive

This course focuses on live workshops and hands-on projects, not a drip-feed of pre-recorded video material.

The course is structured as: “Learn → Do → Share”. Learn by doing and getting feedback.

This is the best experience for optimal learning.

Learn with a cohort of peers

You’ll be learning with entrepreneurs, small business founders and creators like you. They share your challenges and ambitions. Through breakout rooms and an engaged community, you will learn and grow.

Accountability and Feedback.

Trying to build a brand on your own can be challenging. This course will help you to do the work in a supportive community with expert guidance.

Frequently Asked Questions

What is the course schedule.
What happens if I can't make the live sessions?
I work full-time, what is the expected time commitment?
What’s the refund policy?

Stay in the loop

Sign up to be the first to know about course updates.

A pattern of wavy dots
Join an upcoming cohort

Brand Building Bootcamp

Cohort 4

$1,250 USD

Dates

Feb 20 - Mar 14, 2023

Application Deadline

Feb 16, 2023

$1,250 USD

10.0

(4)

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4 Weeks