Microsoft

NBCUniversal

Warner Bros. Discovery

Nike

Unilever

Shawn Johnson 

Founder of SocioPunk: 25 yrs building global brands, products & successful teams

This is a small group setting so that we can focus together as a team throughout the program.

Design Your Next Chapter - Cohort 1

The 2-Hr Career Reset Workshop: Position Yourself for the AI Era - Cohort 2

Clarify your story, define your brand and build a 30-day plan in this fast paced 4-hour workshop.

Build Your Professional Brand Presence - Cohort 2

Design Your Next Chapter in the Artificial Age - Cohort 6

Design Your Next Chapter in the Artficial Age - Cohort 7

In 4 hrs, you’ll learn how to communicate your value, shape a narrative & build a brand presence.

The 4-hr Career Workshop: Reposition Yourself for the AI Era - Cohort 2

Cohort 1 - Professional Brand Presence

This will be a small class setting and group environment so that we can focus on outcomes & success.

Design Your Next Chapter - Cohort 2

Cohort 1

This will be a small class setting and group environment so that we can focus on outcomes & success. 

Design Your Next Chapter - Cohort 3

Design Your Next Chapter - Cohort 4

Build Your Professional Presence - 5

Build Your Professional Presence - 4hr

Design Your Next Chapter in the Artificial Age - Cohort 5

The 4-hr Career Workshop: Reposition Yourself for the AI Era - Cohort 1

The 2-hr Career Reset Workshop: Position Yourself for the AI Era - Cohort 1

Build Your Professional Brand Presence - Cohort 3

Executives and senior leaders who set strategy, lead teams, and drive organizational outcomes.

Broad professional audience — content relevant across many roles and functions.

Getting promoted, navigating job transitions, and advancing to the next level in your career.

Building and managing brand identity, brand strategy, and brand perception in the market.

Building professional visibility, thought leadership, and a public reputation that opens doors.

Transform your career narrative into a powerful professional brand  with tools, strategies and confidence to stand out from the noise.

Helping Leaders & Companies Grow+Thrive

Shawn Johnson

The 4-Hour Career Reset: Position Yourself for the AI Era

Sr. Customer Marketing Manager

Transform your career into a powerful professional brand in 4-weeks. Gain the tools, strategies and confidence to stand out in an AI world.

Helping Leaders & Companies Thrive

AI-Proof Your Career: Design Your Next Chapter in the Artificial Age

Creative Director

UI/UX Designer, Graphic Designer

Principal Product Designer

Designer

By the end of this course, you’ll go from being uncertain about how to position yourself to confident in telling your story, showcasing your skills, and communicating your value with clarity in an AI driven world.You’ll leave with a professional brand system, career toolkit and leadership-ready presence that helps you stand out in today’s competitive market.Learn how to frame your narrative, design a unique brand system, and apply proven communication frameworks that companies can’t ignore.Each week, we’ll build practical tools and skills that give you the clarity and confidence to navigate transitions, pursue promotions and land your next big role.I bring 25+ years of executive experience leading design, product and brand organizations at Microsoft, NBC &amp; Warner Bros. Discovery. Now I’m bringing those same frameworks and insights directly to you. Key Takeaways:• A clear, compelling career narrative • A repeatable professional brand system • Communication frameworks for clarity and impact • A career toolkit built for today’s market • A networking plan to position yourself for leadershipThis course will help you better promote yourself through your strengths, narrative and brand.

Go from uncertainty to unstoppable with a presence companies can't ignore.

Audit & Frame Your Career Story

Craft Your Professional Brand System

Communicate with Clarity & Impact

Develop a Foundational Toolkit for Changing Markets

Networking for Visibility, Influence & Leadership

This course is designed for professionals at all stages - from job-seeking, transitioning or preparing for leadership.

No prerequisites required.

Professionals in TransitionDesigners, Product, Creative &amp; Marketing professionals who need to reposition themselves in a shifting market.

Emerging LeadersMid-career professionals aiming for promotion, build executive presence, sharpen communication, and elevate visibility.

Founders &amp; IndependentsFounders and professionals working in tech, product &amp; design who want to stand out with their personal brand.

In today’s competitive market, your story and presence define your opportunities. This workshop gives professionals in transition, emerging leaders, and founders the clarity and confidence to stand out in an AI driven market...fast.In just four hours, you’ll learn how to communicate your value with authority, shape a narrative that reflects your strengths and build a brand presence that opens doors.This is not theory; it’s a practical, high-energy sprint designed to elevate how you show up online, in conversations and in your career.You’ll walk away with a clear professional message, a simple brand system, and a tactical plan you can execute immediately.Drawing from 25+ years building and leading high-performing global design, product and brand teams at Microsoft, NBC, and Warner Bros. Discovery, I’ll help you craft a professional identity that captures attention and positions you for what’s next.Key Takeaways: • A clear, memorable narrative that is differentiated • A simple brand system to guide your voice &amp; visibility • A 30-day plan to grow your presence with consistencyThis course will help you better understand and promote yourself through your strengths, narrative and brand.

Build a clear narrative, professional brand and plan to elevate your visibility.

Clarify Your Professional Story

Build Your Core Brand Pillars

Design a Messaging Framework That Resonates

Create a 30-Day Visibility & Networking Plan

Strengthen Your Presence

Professionals in TransitionDesigners, Product, Creative &amp; Marketing professionals who need to reposition themselves in a shifting market.

Shawn Johnson - SocioPunk

Re-Position Your Career & Stand Out in the AI Era

Develop Your Professional Brand Basics

Develop Your Personal Brand Basics

Develop Your Professional Brand Basics - Free Lightning Lesson

Developing Your Personal Brand Basics & Jumpstart Your Career

About the Session

Career Narrative Audit

Strengths, Proof Points, and Differentiation

LinkedIn Headline and Positioning

60 minute |  1:1 session to clarify your story, sharpen your position & translate your experience into positive results.

Executive Leader & Author | 25 yrs. Building Successful Teams, Brands + Products

1:1 Career Positioning

About the Sprint

Interview, Intro, or Pitch Language

30-Day Visibility Action Plan

3 x 60 min. 1:1 sessions to clarify your story, sharpen your position & translate your experience into positive results.

Executive Leader & Author - 25 yrs. Building Successful Teams, Brands + Products

1:1 Career Positioning Sprint (3 Sessions)

Overview

Topics We Can Cover

You Walk Away With

Before We Meet

Evaluate where AI can improve your workflows, team process, creative output, and operations.

Executive Design & Product Leader | 25 yrs. Building Successful Teams & Products

AI Process & Workflow Evaluation | 90 min

AI Process & Workflow | Readiness Sprint

Clarify your brand position, message, audience, offer, and growth opportunities.

Brand, Positioning & Growth Sprint | 3 Sessions + Pre-Review & Full Summary

Brand, Positioning & Growth Strategy Review | 90 min

Get senior executive-level guidance across UX, product experience, positioning, and marketing clarity.

Design, UX & Product Marketing Consultation | 90 min

Get senior-level guidance across UX, product experience, positioning, and marketing clarity.

Design, UX & Product Marketing | Product Experience Sprint

A focused strategy session to clarify your challenges, priorities, and best next steps.

General Strategy & Direction Session | 90 min

Build the Brand, Visibility & Executive Presence to Stay Chosen

Warner Bros.

In today’s competitive market, your story and presence create your opportunities. My workshop gives professionals in transition, emerging leaders, and founders the clarity and confidence to stand out in an AI driven market...quickly.In just 4 hours, you’ll learn how to communicate your value with authority, shape a narrative that reflects your strengths and build a brand presence that opens doors.This is not theory; it’s a practical, high-energy sprint designed to elevate how you show up online, in conversations and in your career.You’ll walk away with a clear plan, roadmap, foundational message and brand system, and tactical plan you can execute immediately.Drawing from 25+ years building and leading high-performing global design, product and brand teams at Microsoft, NBC, and Warner Bros. Discovery, I’ll help you craft a professional identity that captures attention and positions you for what’s next.Key Takeaways: • Clear, memorable narrative that is differentiated • Foundational brand system to guide your voice + visibility • 30-day plan to consistently grow your presence This course will help you better understand and promote yourself through your strengths, narrative and brand.

Transform your narrative into a powerful professional brand with tools, strategies and confidence to stand out from the noise.

Create Your 30-Day Visibility & Networking Plan

Strengthen Your Executive Presence

Professionals in TransitionDesigners, Product, Tech &amp; Marketing professionals looking to reposition themselves in a shifting market.

Founders, Owners &amp; IndependentsFounders and professionals working in tech, product &amp; design who want to stand out with clear distinction.

25 yrs building global brands, products, leaders & successful teams

In today’s competitive market, your story and presence create your opportunities. My workshop gives professionals in transition, emerging leaders, and founders the clarity and confidence to stand out in an AI driven market...quickly.In 2 hours, you’ll learn how to communicate your value with authority, shape a narrative that reflects your strengths and build a brand presence that opens doors.This is not theory; it’s a practical, high-energy sprint designed to elevate how you show up in conversations and drive your career forward.You’ll walk away with a tactical framework, clear message, and simple brand system you can execute immediately.Drawing from 25+ years building and leading high-performing global design, product and brand teams at Microsoft, NBC, and Warner Bros. Discovery, I’ll help you reset your foundations, and craft a narraative that captures attention and positions you for what’s next.Key Takeaways: • A clear, memorable narrative that is differentiated • A simple brand system to guide your voice &amp; visibility • A framework to grow your presence with consistencyThis course will help you better understand and promote yourself through your strengths, narrative and brand.

Reset your career narrative into a powerful professional brand with strategies, frameworks and the confidence to stand out from the noise.

Shawn Johnson Helping Leaders & Companies Grow + Thrive

Shawn Johnson

Courses

AI-Proof Your Career: Design Your Next Chapter in the Artificial Age

The 4-Hour Career Reset: Position Yourself for the AI Era

Workshops

The 4-Hour Career Workshop: Reposition Yourself for the AI Era

The 2-Hour Career Reset Workshop: Position Yourself for the AI Era

Lightning Lessons

Re-Position Your Career & Stand Out in the AI Era

Develop Your Professional Brand Basics

Develop Your Personal Brand Basics

Services

1:1 Career Positioning

1:1 Career Positioning Sprint (3 Sessions)

AI Process & Workflow Evaluation | 90 min

AI Process & Workflow | Readiness Sprint

Resources

Develop Your Professional Brand Basics

Develop Your Professional Brand Basics

Develop Your Professional Brand Basics - Free Lightning Lesson

Developing Your Personal Brand Basics & Jumpstart Your Career