Helping Leaders & Companies Grow+Thrive

In today’s competitive market, your story and presence create your opportunities. My workshop gives professionals in transition, emerging leaders, and founders the clarity and confidence to stand out in an AI driven market...quickly.
In 2 hours, you’ll learn how to communicate your value with authority, shape a narrative that reflects your strengths and build a brand presence that opens doors.
This is not theory; it’s a practical, high-energy sprint designed to elevate how you show up in conversations and drive your career forward.
You’ll walk away with a tactical framework, clear message, and simple brand system you can execute immediately.
Drawing from 25+ years building and leading high-performing global design, product and brand teams at Microsoft, NBC, and Warner Bros. Discovery, I’ll help you reset your foundations, and craft a narraative that captures attention and positions you for what’s next.
Key Takeaways:
• A clear, memorable narrative that is differentiated
• A simple brand system to guide your voice & visibility
• A framework to grow your presence with consistency
This course will help you better understand and promote yourself through your strengths, narrative and brand.
Reset your career narrative into a powerful professional brand with strategies, frameworks and the confidence to stand out from the noise.
Craft a clear narrative that communicates who you are, what you do and where you’re going.
Identify key strengths and achievements that shape your career direction.
Translate your story into a powerful sentence you can use across LinkedIn, interviews and introductions - when AI can't help you.
Define 3 signature pillars that represent your expertise, values and point of view.
Create supporting statements that clarify what makes you different.
Develop a positioning headline that elevates your professional brand.
Turn your story pillars into simple, memorable messaging that sets you apart.
Connect your narrative to key problems you solve and outcomes you deliver.
Build consistent language you can use across platforms and conversations.
Craft a clear narrative that communicates who you are, what you do and where you’re going.
Define 3 signature pillars that represent your expertise, values and point of view.
Turn your story and pillars into simple, memorable messaging system that sets you apart from AI and the noise.

25 yrs building global brands, products, leaders & successful teams

Professionals in Transition
Designers, Product, Tech & Marketing professionals looking to reposition themselves in a shifting market.
Emerging Leaders
Mid-career professionals aiming for promotion, build executive presence, sharpen communication, and elevate visibility.
Founders, Owners & Independents
Founders and professionals working in tech, product & design who want to stand out with clear distinction.

Live sessions
Learn directly from Shawn Johnson - SocioPunk in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Maven for Teams
Reimbursement
Get your company to pay
Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedTeam discount
Learn with your teammates
Save 20%+ when 2 or more teammates enroll in the same cohort.
Save 20%+ with a teamPrivate cohort
Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort$200
USD
12:30–3pm EDT