Design Your Next Chapter: Professional Branding & Career Navigation
Shawn Johnson
Helping Leaders & Companies Thrive
Go from uncertainty to unstoppable with a presence companies can't ignore.
By the end of this course, you’ll go from being uncertain about how to position yourself to confident in telling your story, showcasing your skills, and communicating your value with clarity.
You’ll leave with a professional brand system, job-seeker toolkit and leadership-ready presence that helps you stand out in today’s competitive market.
Learn how to frame your career narrative, design a unique brand system, and apply proven communication frameworks that companies can’t ignore.
Each week, we’ll build practical tools and skills that give you the clarity and confidence to navigate transitions, pursue promotions or land your next big role.
I bring 25+ years of executive experience leading design, product and brand organizations at Microsoft, NBC, and Warner Bros. Discovery. Now I’m bringing those same frameworks and insights directly to you.
Key Takeaways:
• A clear, compelling career narrative
• A repeatable professional brand system
• Communication frameworks for clarity and impact
• A career toolkit built for today’s market
• A networking plan to position yourself for leadership
This course will help you better understand and promote yourself through your strengths, narrative and brand.
What you’ll learn
Transform your career story into a powerful professional brand in just 4-weeks. Gain the tools, strategies and confidence to stand out.
Uncover your unique strengths and key differentiators that elevate your career journey.
Map your skills to increase your voice and presence with impact and empathy.
Frame your professional narrative to stand out and compete with confidence.
Design a personalized and repeatable brand framework that will highlights your core pillars.
Define your POV and messaging approach with confidence and clarity.
Develop your strategic content cadence across LinkedIn, portfolios, and platforms.
Master key frameworks for interviews, presentations and promotional reviews.
Learn how to spotlight your core value and leadership strengths that matter.
Highlight your unique differentiators that help you stand out.
Learn how to equip yourself for success with proven templates and frameworks.
Develop individualized market maps that help you play to your strengths and target your professional growth.
Integrate AI-enabled tools to adapt and seize opportunities that amplify your voice and value.
Build your strategic and professional networking plan that helps you gain visibility.
Increase your visibility, influence and presence with purpose and clarity.
Develop strategies to position oneself for leadership roles and thought leadership opportunities.
Learn directly from Shawn
Shawn Johnson
Founder of SocioPunk: 25 yrs building global brands, products & successful teams
Who this course is for
Professionals in Transition
Designers, Product, Creative & Marketing professionals who need to reposition themselves in a shifting market.
Emerging Leaders
Mid-career professionals aiming for promotion, build executive presence, sharpen communication, and elevate visibility.
Founders & Independents
Founders and professionals working in tech, product & design who want to stand out with their personal brand.
Prerequisites
No prerequisites required.
This course is designed for professionals at all stages - from job-seeking, transitioning or preparing for leadership.
What's included
Live sessions
Learn directly from Shawn Johnson in a real-time, interactive format.
1:1 Post Course Followup
Dig deeper in a 1:1 session to refine your brand and message.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
5 live sessions • 9 lessons • 10 projects
Week 1
Jan
14
Live Lesson 01 - Story Foundations
Wed 1/1412:30 AM—2:30 AM (UTC)
Building Story Foundations
Week 2
Jan
21
Live Lesson 02 - Build Your Brand System
Wed 1/2112:30 AM—2:30 AM (UTC)
Craft Your Professional Brand System
Schedule
Live sessions
2 hrs / week
The commitment is 2 hours per week during our live sessions including micro-projects and discussions.
Wed, Jan 14
12:30 AM—2:30 AM (UTC)
Wed, Jan 21
12:30 AM—2:30 AM (UTC)
Wed, Jan 28
12:30 AM—2:30 AM (UTC)
Projects
1-2 hrs / week
If additional time is required outside of the Live Sessions it will be available for refinement. Projects are due prior to the following session where we will recap, review and discuss.
Additional templates and frameworks for review.
1 hr / week
You will have access to all materials following each live session. These will help guide you through the materials for project work and ongoing reference.
Testimonials
- Shawn is very personable and amazingly insightful. He is well versed in the day to day and high level aspects of the industry. It is a pleasure learning from him!
Chris Loiselle
Accessibility Technical Lead at Oracle - Shawn is a brilliant, engaging, and well-rounded! Encouraging me to re-imagine my pitch, he left me with valuable insights that were genuine and actionable.
Khansaa Elguenaoui
Product Designer at Career Foundry - Given how established he is in the industry, Shawn was surprisingly easy to converse with. He is very aware when to push individuals to step out of their comfort zones and when to advise a detour for new career path.
Tian Cai
Founder, Lead User Strategy & Meditative Art Facilitator at Real Beautiful Parenthood - Shawn has a lot of industry knowledge, and above all, he is an honest and clear communicator. He tells you what you need to hear with a plan to chart your own career path and navigate the challenges of standing out.
Axel Lonnroth
Design Researcher at Laerdal
What defines brands that connect?
Frequently asked questions
$800
USD