4 Weeks
·Cohort-based Course
Transform your career story into a powerful personal brand in 4 weeks. Gain the tools, strategies and confidence to stand out.
4 Weeks
·Cohort-based Course
Transform your career story into a powerful personal brand in 4 weeks. Gain the tools, strategies and confidence to stand out.
Previously at
Course overview
By the end of this 4-week course, you’ll go from uncertain about how to position yourself to confident in telling your story, showcasing your skills, and communicating your value with clarity. You’ll leave with a personal brand system, a job-seeker toolkit and a leadership-ready presence that helps you stand out in today’s competitive market.
This isn’t just another resume workshop. You’ll learn how to frame your career narrative, design a personal brand system, and apply proven communication frameworks for interviews, presentations and networking that companies can’t ignore.
Each week, we’ll build practical tools and skills (from personal brand narratives and LinkedIn strategies to communication playbooks) that give you the clarity and confidence to pursue promotions, navigate transitions or land your next big role.
I bring 25+ years of executive experience leading design, product, marketing and brand organizations at Microsoft, NBC, and Warner Bros. Discovery - launching global platforms and brand systems and marketing systems that help teams thrive during massive transformation.
Now I’m bringing those same frameworks and insights directly to you.
Key Takeaways:
• A clear, compelling career narrative
• A repeatable personal brand system
• Communication frameworks for clarity and impact
• A career toolkit built for today’s market
• A networking plan to position yourself for leadership
Please understand that this course can in no way guarantee you a new job, promotion or position – but it will help you better understand and promote yourself through your strengths, personal narrative and brand.
01
Emerging Leaders
Mid-career professionals aiming for promotion, build executive presence, sharpen communication, and elevate visibility.
02
Founders & Independents
Founders and professionals working in tech, product & design who want to stand out with their personal brand.
03
Professionals in Transition
Designers, Product, Creative & Marketing professionals who need to reposition themselves in a shifting market.
This course is designed for professionals at all stages - from job-seeking, transitioning or preparing for leadership.
Audit & Frame Your Career Story
Uncover strengths, map skills, and frame your story to stand out in a fast-changing, competitive market.
Craft Your Personal Brand System
Design a personal and repeatable brand framework with clear messaging, POV, and content cadence across LinkedIn, portfolios, and platforms.
Communicate with Clarity & Impact
Master frameworks for interviews, presentations and promotions that spotlight your value and leadership potential.
Develop a Toolkit for Changing Markets
Empower and equip yourself with ready-to-use templates, market maps, and AI-enabled tools to adapt and seize opportunities.
Networking for Visibility, Influence & Leadership
Build a strategic networking plan to increase visibility, influence and position yourself for leadership roles.
Live sessions
Learn directly from Shawn Johnson in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
5 live sessions • 8 lessons • 11 projects
Oct
21
Live Session 01 - Story Foundations
Oct
28
Live Session 02 - Build Your Brand System
Nov
5
Live Session 03: Connect, Communicate & Compete
Nov
12
Live Session 04: Execute, Elevate & Lead
Nov
19
Chris Loiselle
Khansaa Elguenaoui
Tian Cai
Axel Lonnroth
Award winning Executive, Speaker, Author, Entrepreneur and Innovator – Shawn Johnson is the Founder and President of SocioPunk & Seichō Syndicate.
Over the past 25 years, his products have been enjoyed by millions of people around the world - creating positive, memorable and lasting relationships through evolving consumer and technology ecosystems.
A former executive leader for Warner Bros. Discovery, NBCUniversal and Microsoft – Shawn builds effective strategies and high performing cross-functional teams to create Most Lovable Brands, Products and Experiences that thrive at the intersection of design, technology, and imagination of the human spirit.
Brands & Clients
Career highlights
Proven Brand, Design, UX & Product Executive with 25+ years experience shaping innovative, high-impact experiences for global companies.
An award-winning Brand, Design & Product Executive with a proven track record of building innovative platforms, experiences & teams.
An established keynote & conference speaker who’s topics range from Design & Product Leadership, Creativity Technology, & Innovation.
Strategic partner to CEOs, Product & Design leaders across high-growth startups and enterprise businesses.
Thrives at the intersection of strategy, creativity & technology, driving measurable business outcomes through visionary leadership.
Join an upcoming cohort
Design Your Next Chapter - Cohort 1
$750
Dates
Application Deadline
Design Your Next Chapter - Cohort 2
$750
Dates
Application Deadline
2 hours per week
Tuesdays
4:30pm - 6:30pm PT | 7:30pm - 9:30pm ET
We meet weekly to discuss, collaborate and align on frameworks that will help you with your personal brand and professional narrative.
Projects & Worksheets
Weekly
Most projects and worksheets will be completed during our weekly sessions. However, you may want to continue your worksheets between scheduled meetings. Our final session will include a presentation and culmination of your work on personal brand and communication style.
Free 1:1 Coaching Session
Available Post Course
Following the course, we will schedule a 60min 1:1 session for each participant to review and refine your brand narrative, objectives and positioning. This will help align any adjustments you may require.
Active hands-on learning
This course builds on live workshops and hands-on projects that help you frame build your skills.
Interactive and project-based
You’ll be interacting with other learners through facilitated group discussions and project based worksheets.
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you by gaining different perspectives and insights.
Sign up to be the first to know about course updates.
Join an upcoming cohort
Design Your Next Chapter - Cohort 1
$750
Dates
Application Deadline
Design Your Next Chapter - Cohort 2
$750
Dates
Application Deadline
$750
USD
4 Weeks